Dearborn, Michigan Logo Design

Each and every new Dearborn company understands that they are in need of a logo, yet few entrepreneurs fully are aware of the vital role their logo can take in their becoming successful, or precisely why one logo works far better than another. A logo design has an instant and long-term impact on the financial success of a business, choose the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and a hindrance for the longevity of a business.

The logos featured in the ImageCo portfolio help Dearborn, Michigan companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs do not demand consideration, they can be understood in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and just as emotive at any dimension.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design should be timeless and will feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bike created for a Dearborn, Michigan coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening up in an old section of the city and really wanted to project a nostalgic feel without appearing as uninteresting or low energy. I achieved both of these jobs by means of developing a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo design with a microscope slide and also bacteria designed for Dearborn, Michigan clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and outcomes of diseases, especially the branch of medicine which deals with the clinical evaluation of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be overly literal with a design and to a point, this design approaches the company it serves very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more attention grabbing and a lot more meaningful.

logo design with a jumping eco-friendly frog designed for a family members enjoyable facility in Dearborn, Michigan.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to feature a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, as well as a tree - made for Dearborn, Michigan traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche profession because travel photographers don’t capture locations or things but rather reveal emotional experiences through the pictures they record. The thought behind this logo design was to use negative space to communicate more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I attempted to do something very similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Dearborn logo design but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Dearborn logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I honestly enjoy and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the customer, while he loved the concept, really did not care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this specific kind of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with colleagues and family as well as with individuals that they don’t even know so as to get impartial opinions on the benefit of a design concept. Fortunately, he discussed it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a strange creature in the design world given that the people that are inclined to hire an expert to create their logo design recognize how vital a logo is for their business so they are much more invested in the final result. Every logo job has it’s share of challenges, but the greatest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Dearborn, Michigan book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it really is the most necessary part of a published book considering that it is often the primary thing a person views in the book store. Regarding a publisher, it’s the optimal opportunity that they will likely ever get to spotlight their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many instances one of the things people tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a good sense of airline flight and it was certainly a winner.

 Dearborn logo design made use of for advertising as well as a tag style for Vintage Instance includes an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which seemed to be much older cases. For this brand design I tried to come up with a logo that offered a fluid retro feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that looked like they were from another generation.

Logo design created for an orthodontist in Dearborn, Michigan, style consist of an arc with lines converging with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging and difficult logo design jobs because it seems that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the exact same way dental professionals do every one of their logos would be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually enjoy doing dentist business logos because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo design includes 4 characters startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the opportunity to be understood.

Logo layout produced for a hair design studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that projected a sense of relaxation and connection for their new hair salon. I created a concept which did not go the obvious course of designing merely a stylized orchid but alternatively delivered a logo design which suggested a flower in the formation of a swirl featured into the letter O in the title and by putting emphasis on the logo design using the figure of a hummingbird hovering above the logo itself. The obvious path in designing a logo design is usually the wrong course and in this case, the design ended up not being about the orchid but alternately placed the emphasis on the perception that they really wanted to transmit to their clients.

Arabian horse logo layout produced for a horse cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logotype concept fashioned to exemplify the unique physical traits of the Arabian pedigree of equines. By having an unique head form and very high tail posture, the Arabian is one of the most easily recognizable horse types in the whole world.

Las Cafe logo design a tiny dining establishment, design includes a changed script typeface which floats over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, design consists of a changed manuscript font style which floats above a group of ornate lines as well as dots.

Logo design for a software program developer the style attributes and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in many cases the symbolism supporting a logo is just as important as how it brands the enterprise it represents.

Develop logo style developed for a Dearborn, Michigan interior designer, design function a series of red circles that intersect and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Dearborn, Michigan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, coordinates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, site examinations, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in center of words advanced have actually been changed to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Dearborn, Michigan logo design project was carried out for a management guide that assists business professionals to develop into more efficient at overseeing people, expectations, and productivity.
A logo design featuring a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market was primed for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a spot to sell their secondhand products to other sports enthusiasts. I designed their Dearborn logo dsign with an illustration that pulls in the attention of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really composed for an Dearborn, Michigan area farm it was in reality devised for an investments broker, and this particular creative logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop a brand mark that projects self-assurance, effectiveness, and luxury.

 Dearborn Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout feature for ostensibly facing arrow and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where exactly the target is. Thankfully, in this particular case, I struck a bullseye with the first shot.

Logo created for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to design a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.