Detroit Logo Design

Every new Detroit company realizes that they are in need of a logo, but few new business owners entirely understand the key role their logo design can make in their becoming successful, or the reason that one logo design performs more effectively than another. A business logo has an instant and long-term effect on the success of a company, select the right one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and an impediment for the life of an organization. The logos included in the ImageCo portfolio help Detroit companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs don’t demand deliberation, they can be realized in just a look.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and equally emotive at any size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo needs to be enduring and should feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bicycle developed for a Detroit coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were launching in an old part of the area and hoped to project a retro atmosphere without appearing as stodgy or low energy. I fulfilled both of these tasks by designing a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo layout with a microscope slide and also germs made for Detroit medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and consequences of diseases, mainly the branch of medicine which deals with the clinical assessment of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it represents very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more interest grabbing and even more memorable.

logo design with a leaping eco-friendly frog created for a household fun facility in Detroit.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a hill, a route, a stream, and also a tree - created for Detroit traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area because travel photographers don’t shoot places or things but rather reveal emotional journeys through the photos they record. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be revealed with just words. I made an effort to do something the same to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Detroit logo design but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Detroit logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I really take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my customer, while he loved the concept, didn’t care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his aversion for this particular breed of sea bird.

When I turn a design over to a customer I encourage them to discuss it with colleagues and family as well as with people that they don’t actually know so as to get neutral assessments on the merit of a design. Fortunately, he talked about it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a strange animal in the design world because the people that are inclined to hire an expert to create their logo comprehend how crucial a logo is for their company so they are much more vested in the outcome. Every logo design project possesses it’s allotment of difficulties, but the greatest challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Detroit publication author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it really is the most important part of a printed book due to the fact that it is in most cases the first thing a person views in the bookstore. Concerning a publisher, it’s the opportunity they will likely ever get to promote their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many occurrences one of the aspects individuals tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company situated in LA and while I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to affording a sense of airline flight and it was certainly a winner.

 Detroit logo style utilized for advertising and marketing and a tag layout for Vintage Situation features an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that looked to be antique cases. For this custom logo concept I strove to come up with a logo that had a fluid vintage feel to it and could easily be used for anything from a website to a label on brand new cases that seemed like they were from another point in time.

Logo design created for an orthodontist in Detroit, style consist of an arc with lines intersecting via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo projects due to the fact that it seems that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to business branding, if restaurants approached their advertising in the same way dental offices do every one of their logos would be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo design includes 4 personalities staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate precisely how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself won’t have the chance to be comprehended.

Logo layout created for a hair layout studio including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which carried a sense of contentment and elegance for their new hair studio. I came up with a design which didn’t go the obvious path of making just a stylized orchid but alternatively created a company logo that suggested a flower in the formation of a swirl integrated into the letter O in the name and by putting emphasis on the logo design with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a business logo is generally the wrong course and in this case, the design ended up not being about the flower but alternately placed the main focus on the emotion that they wanted to project to their patrons.

Arabian steed logo design produced for a steed ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind brand concept fashioned to illustrate the unique physical traits of the Arabian type of horses. By having a distinctive head form and high tail carriage, the Arabian is one of the most quite easily recognizable equine lineages in the world.

Las Cafe logo style a tiny restaurant, style contains a changed manuscript typeface which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, layout consists of a modified script font style which floats above a team of luxuriant lines as well as dots.

Logo design for a software developer the design functions and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the business and in many cases the significance supporting a company logo is equally as important as how it serves the business it stands for.

Develop logo design created for a Detroit indoor designer, layout attribute a collection of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Detroit interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, coordinates, and manages such projects. Interior design is a multifaceted occupation that involves conceptual development, area planning, site examinations, programming, research, interacting with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and A in center of words progressed have actually been modified to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Detroit logo design job was done for a leadership expert that aids business professionals to develop into more efficient at supervising people, expectations, and productivity.

A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market was primed for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a location to market their secondhand goods to other sports enthusiasts. I created their Detroit logo design dsign with an image that captures the interest of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually created for an Detroit area farm it was actually designed for an investments broker, and this logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design an identity that projects self-confidence, financial success, and prosperity.
Logo design made for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script font style that is similar to a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the proprietor to develop a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.