Detroit, Michigan Logo Design

Every new Detroit business realizes that they require a logo, however few entrepreneurs fully realize the essential role their company logo will play in their success, or exactly why one logo design performs far better than another. A business logo has a critical and long term impact on the viability of a company, go with the correct one and it will make the door swing and cash register ring, choose the wrong one and it can be a barrier and a hindrance for the life of a business.

The logos featured in the ImageCo portfolio help Detroit, Michigan companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos do not demand scrutiny, they can be grasped in just a look.
  2. Scalability: from business cards to movie screens a scalable business logo will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a company logo should be lasting and should feel as relevant today, tomorrow, and 20 years from now.
Retro logo style of a bike produced for a Detroit, Michigan coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening in an old part of town and wished to project a nostalgic vibe without coming across as boring or low energy. I accomplished both jobs by developing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo style with a microscope slide and also germs developed for Detroit, Michigan medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the triggers and outcomes of diseases, especially the branch of healthcare which works with the laboratory examination of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be overly literal with a design and to a point, this design approaches the company it serves quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more attention grabbing and more memorable.

logo design with a leaping environment-friendly frog made for a family enjoyable facility in Detroit, Michigan.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to include a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, as well as a tree - created for Detroit, Michigan travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector due to the fact that travel photographers don’t capture places or things but rather reveal emotional experiences through the photos they capture. The thought behind this logo composition was to utilize negative space to project more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I attempted to do something similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Detroit logo design but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Detroit logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I genuinely enjoy and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the customer, while he liked the concept, didn’t care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this specific kind of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with colleagues and family members as well as with people that they don’t actually know so as to get honest viewpoints on the worthiness of a design. Fortunately, he discussed it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a weird animal in the design world given that the people that have a tendency to hire a professional to create their logo design understand how vital a logo design is for their company so they are much more vested in the end result. Every logo design project has it’s share of challenges, but the greatest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Detroit, Michigan publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it really is the most vital part of a published book because it is ordinarily the first thing a person sees in the book shop. With regard to a publishing company, it’s the optimal opportunity that they will likely ever get to advertise their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many instances 1 of the items folks often tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service based in LA and although I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a good sense of flight and it was surely a winner.

 Detroit logo layout used for advertising and marketing as well as a tag layout for Vintage Instance includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which seemed to be antique cases. For this brand design I sought to come up with a logo that provided a fluid vintage feel to it and could be utilized for every thing from a web page to an insignia on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in Detroit, Michigan, style consist of an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo design jobs due to the fact that it appears that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to small business advertising, if dining establishments approached their branding in the exact same way dental practitioners do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo includes 4 characters staggered in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize how people should think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo layout developed for a hair design workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that carried an atmosphere of peace and class for their new hair studio. I created a design that did not go the obvious direction of designing merely a stylized orchid but instead delivered a logo that suggested a flower in the pattern of a swirl featured in to the letter O in the name and by placing attention on the logo design using the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a business logo is frequently the incorrect course and in this case, the design ended up not being about the orchid but instead put the main focus on the perception that they wanted to project to their customers.

Arabian steed logo layout created for a horse ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique creative logo design styled to manifest the unique physical traits of the Arabian breed of horses. With a different head form and higher tail carriage, the Arabian is one of the highly quite easily recognizable horse lineages in the world.

Las Cafe logo design a little dining establishment, layout consists of a modified script typeface which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, layout consists of a customized script font which hovers above a group of ornate lines and also dots.

Logo layout for a software designer the style functions and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in many cases the symbolism supporting a logo design is just as important as how it brands the company it represents.

Evolve logo style produced for a Detroit, Michigan indoor developer, layout attribute a collection of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Detroit, Michigan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, location evaluations, programming, research study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V as well as A in center of the word advanced have actually been modified to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Detroit, Michigan logo design assignment was completed for a leadership guide that assists business professionals to develop into more successful at supervising people, expectations, and productivity.
A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was ready for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a location to sell off their previously owned products to other sports enthusiasts. I tailored their Detroit logo design dsign along with an image which seizes the attention of vehicles and sends an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo layout has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually designed for an Detroit, Michigan area farm it was actually designed for an investments broker, and this company was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate a graphic that projected self-assurance, success, and opulence.

 Detroit Logo design for a not-for-profit, Transforming Point Solutions - the logo layout feature for externally dealing with arrowhead and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the opportunity to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where the target is. Thankfully, in this particular case, I hit a bullseye with the very first shot.

Logo design designed for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant script font style that is reminiscent of a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the owner to create a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.