East Lansing, Michigan Logo Design

Every new East Lansing business realizes that they are in need of a logo, however few entrepreneurs fully realize the pivotal role their logo will play in their success, or why one business logo functions more effectively than another. A business logo has a critical and lasting effect on the prosperity of a business, select the right one and it can make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and an impediment for the life span of an organization.

The logos presented in the ImageCo portfolio help East Lansing, Michigan businesses prosper, they are effective in any given situation and the reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos do not require consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and equally emotive at any size.
  3. Versatility: logos which work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a company logo must be enduring and will feel as relevant today, tomorrow, and twenty five years from today.
Retro logo layout of a bicycle developed for a East Lansing, Michigan coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening up in an older part of the town and really wanted to cast an old-fashioned vibe without appearing as stodgy or low energy. I accomplished both of these tasks via creating a company logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo design with a microscope slide and also germs made for East Lansing, Michigan medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and outcomes of diseases, especially the field of medicine that works with the laboratory examination of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it serves quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and even more meaningful.

logo design with a leaping eco-friendly frog created for a family fun center in East Lansing, Michigan.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to integrate a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a trail, a stream, and also a tree - created for East Lansing, Michigan traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality because travel photographers don’t capture places or things but instead communicate emotional experiences by means of the pictures they record. The thought behind this logo design was to utilize negative space to convey more than what was visible upon first view, which I think is representative of most good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I tried to do something much the same to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  East Lansing logo design but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 East Lansing logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I really relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my customer, while he loved the concept, really did not care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this specific breed of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with friends and family as well as with people that they don’t actually know so as to get impartial assessments on the value of a concept. Fortunately, he shared it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Business logos are a weird creature in the design world because the people that are inclined to hire an expert to design their logo design recognize how essential a logo is for their organization so they are much more vested in the outcome. Every logo design job has it’s portion of challenges, but the most significant obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for East Lansing, Michigan book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it is the most essential part of a published book due to the fact that it is usually the primary thing a person views in the book store. With respect to a publisher, it’s the opportunity they will ever have to promote their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many instances 1 of the aspects people tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service located in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a good sense of flight and it was undoubtedly a victory.

 East Lansing logo layout used for marketing and a label design for Vintage Case features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which appeared to be older cases. For this logo concept I strove to come up with a logo that offered a fluid old style feel to it and could easily be used for everything from a web page to a label on brand new cases that seemed like they were from another era.

Logo design developed for an orthodontist in East Lansing, Michigan, design include an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo design jobs due to the fact that it seems that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to small business marketing, if dining establishments approached their branding in the same way dental offices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo features 4 characters surprised in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate how individuals ought to think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself won’t have the likelihood to be understood.

Logo style developed for a hair style workshop featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that conveyed a sense of simplicity and class for their new hair studio. I created a concept that did not go the obvious course of creating merely a stylized orchid but rather crafted a logo which implied a flower in the formation of a swirl featured in to the letter O in the title and by putting attention on the logo design with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a logo is frequently the wrong course and in this case, the design ended up not being about the orchid but instead laid the focus on the emotion that they wanted to forecast to their patrons.

Arabian equine logo style produced for a horse cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct logotype design fashioned to display the unique physical traits of the Arabian type of horses. With a different head shape and very high tail posture, the Arabian is one of the highly easily recognizable equine types in the entire world.

Las Cafe logo design a tiny dining establishment, layout includes a modified script typeface which hovers over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, layout consists of a changed script typeface which floats above a group of ornate lines and dots.

Logo style for a software application developer the design attributes as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the business and in quite a few cases the symbolism behind a logo is equally as important as how it brands the business it stands for.

Progress logo style developed for a East Lansing, Michigan indoor developer, style function a collection of red circles that converge and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a East Lansing, Michigan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, collaborates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, location examinations, programming, study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and A in middle of the word progressed have been changed to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular East Lansing, Michigan logo design project was performed for a leadership guide that helps business leaders to become more successful at overseeing people, expectations, and profitability.
A logo design featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was ready for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their used items to other sports enthusiasts. I created their East Lansing logo design dsign using a graphic that captures the attention of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo style has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually created for an East Lansing, Michigan regional farm it was really created for a commodities broker, and this company was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to develop a graphic that projected esteem, effectiveness, and affluence.

 East Lansing Logo design for a not-for-profit, Turning Point Solutions - the logo design feature for outwardly facing arrowhead and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where exactly the target is. Luckily, in this particular instance, I struck a bullseye with the first go.

Logo design developed for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is similar to a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the proprietor to design a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.