Acute Care 360 ImageCo, Eastpointe, Michigan, MI,

ImageCo, Eastpointe, Michigan, MI,

Evolv Design logo designed by ImageCo, Eastpointe, Michigan, MI,

Red Panda Publishers logo designed by ImageCo, Eastpointe, Michigan, MI,

Eastpointe, Michigan, MI,

ImageCo, Eastpointe, Michigan, MI,
ImageCo, Eastpointe, Michigan, MI,

Mid Valley Pathology logo designed by ImageCo, Eastpointe, Michigan, MI,

FSA OK logo designed by ImageCo, Eastpointe, Michigan, MI,

Emerald Heights logo designed by ImageCo, Eastpointe, Michigan, MI,

Club Sapphire logo designed by ImageCo, Eastpointe, Michigan, MI,

Downtown Dogs logo designed by ImageCo, Eastpointe, Michigan, MI,

School board logo designed by ImageCo, Eastpointe, Michigan, MI,

Ferry Street Coffee Company logo designed by ImageCo, Eastpointe, Michigan, MI,

Stoney Forensic logo designed by ImageCo, Eastpointe, Michigan, MI,

Smart kernels logo designed by ImageCo, Eastpointe, Michigan, MI,

STRATEGIES ON SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design company presents a money back guarantee try to remember that they simply cannot reimburse the time you invest which is much more precious than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a design firm can only be evaluated by the quality of their portfolio, if the work in their design portfolio does not feature actual examples odds are they will not be able to deliver a quality logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s purpose is to reflect your personal vision for your company. If a logo designer is not focused on actualizing your vision, the thing they are actually focused on is how fast they will get paid.

Eastpointe LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs cultivate notable brand identities. We’ve undertaken brand identity design work for builders, colleges, diamond miners, party planners, coffee roasters, retailers, and virtually every other kind of business you can imagine. What makes ImageCo unique compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be used as an electric sign. Because of our sign first approach our designs can, and have been employed in everything from garment labels to billboards. Our sign first technique ensures that our logos are just as successful whether they are used in TV commercials or website applications, they are consistently recognizable, understood, and remembered no matter of scale or use.

American Made ★ Design

The one difference which seriously sets ImageCo apart from many of the design companies that you may have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are contracted to do, we do in-house. Regardless of the type of project we undertake, business logo, website, trade show booth, or retail sign, we do not, and never will farm out our client’s work to 3rd parties based outside the US. When you phone us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not a go-between that marks up the cost of your design project and determines the conditions of how we do business.

QUALITIES OF A POWERFUL LOGO DESIGN

Nearly every new Eastpointe entrepreneur understands that they probably need a logo, yet few start ups thoroughly realize the pivotal role their business logo will perform in their success, or precisely why one business logo performs better than another. A company logo has a critical and long-term influence on the growth of a business, select the correct one and it will make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the life of an organization. The logos included in the ImageCo portfolio help Eastpointe companies prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t need scrutiny, they can be comprehended in just a look.
  2. Scalability: from business cards to store signs a scalable logo will stay legible and just as emotive at virtually any size.
  3. Versatility: logos which work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or organization they represent.
  5. Relevance: a business logo should be lasting and should feel equally relevant today, tomorrow, and forty years from today.

understand your brand

Brand – It is a verb and also a noun, it’s an identifying mark as well as the act of marking something to make sure that it could be recognized, its origin comes from the brand burned onto animals. These days a brand indicates basically anything with a motive, regardless if it be earnings or government agencies, a brand is an innate aspect of defining the worth of a specific thing in the public’s mind.

Branding – Is sort of like marketing and advertising’s sexy sister, they are each from the very same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition directed at a target market, it’s objective is to create a mental image that the audience will likely connect to.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When a person mentions the names Porsche or Mustang what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and brand image is what makes people want those products. Brand image is why people purchase most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you look back at the origin of a lot of branding firms you’ll discover that they are often re-branded marketing firms. When somebody says they are in advertising and marketing the majority of people will likely have a preconceived notion about what they do. Yet when someone states “I’m in branding”… it just seems more impressive, maybe it’s due to the fact that lots of people don’t recognize what it indicates to be in branding so it comes off as more mysterious and even sexy.

Brand Identity – Is a comprehensive term that explains the visual components of a product or agency that affect view points. This largely includes the name, the logo design, the product packaging, the different colors used but can additionally include audio, lights, texture, signage, just about anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that concentrates on a kind of visual design which helps shape the perception of a company, a product or a business organization. Brand identity designers produce logo designs, sign designs, packaging, and also collateral material such as cards, stationery, as well as pamphlets. Some identity designers also design websites as well as software interfaces. The important function of a brand identity designer is to create the visual cues and also an emotional tone with the objective of affecting activities, results and also perceptions.

select logos & signs

Retro logo layout of a bike developed for a Eastpointe coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening up in an older part of the town and wanted to project a retro atmosphere without appearing as uninteresting or low energy. I achieved both of these jobs by creating a company logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo design with a microscopic lense slide as well as germs created for Eastpointe medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and effects of diseases, mainly the branch of healthcare that deals with the laboratory assessment of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be excessively literal with a concept and to a degree, this design approaches the company it serves rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more focus grabbing and much more meaningful.

logo layout with a jumping environment-friendly frog made for a family members enjoyable center in Eastpointe.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to include a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a hill, a route, a stream, and also a tree - created for Eastpointe travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession because travel photographers don’t shoot locations or things but instead project emotional experiences through the pictures they capture. The idea behind this logo composition was to use negative space to convey more than what was visible upon first glance, which I think is representative of most good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I made an effort to do something much the same to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Eastpointe logo design but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Eastpointe logo layout with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the client, even though he loved the concept, didn’t care for my choice of birds. This particular guy genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his scorn for this particular breed of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and family as well as with folks that they don’t actually know so as to get neutral judgements on the benefit of a concept. Fortunately, he discussed it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a strange animal in the design world given that the people that have a tendency to hire an expert to design their business logo understand how crucial a logo design is for their company so they are much more invested in the result. Every logo design job possesses it’s share of hurdles, however the largest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Eastpointe publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it really is the most critical part of a published book given that it is ordinarily the primary thing a person sees in the book shop. With respect to a publisher, it’s the opportunity that they will likely ever have to advertise their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many occurrences 1 of the things individuals usually tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline located in LA and although I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a good sense of air travel and it was definitely a winner.

 Eastpointe logo style made use of for marketing as well as a tag style for Vintage Instance features an old typeface layout.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that seemed to be vintage cases. For this brand design I attempted to come up with a logo that had a fluid nostalgic feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that seemed like they were from another point in time.

Logo design developed for an orthodontist in Eastpointe, style include an arc with lines converging with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo design projects because it appears that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to company advertising, if restaurants approached their branding in the same way dental offices do every one of their logo designs would be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo design features 4 characters staggered in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate specifically how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that describes itself will never have the chance to be comprehended.

Logo style developed for a Eastpointe hair layout studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that conveyed a spirit of relaxation and class for their new hair studio. I created a concept which didn’t go the obvious path of designing merely a stylized orchid but instead created a logo which suggested an orchid in the formation of a swirl blended in to the letter O in the title and by placing emphasis on the logo design using the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a logo design is oftentimes the incorrect course and in this case, the design ended up not being about the flower but alternately put the emphasis on the perception that they wanted to project to their patrons.

Arabian equine logo layout produced for a horse cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original logo design customized to embody the unique physical traits of the Arabian kind of equines. By having an identifiable head shape and higher tail posture, the Arabian is one of the most quite easily recognizable horse types in the world.

Las Cafe, A Eastpointe restaurant logo style a small dining establishment, design contains a customized script typeface which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, layout consists of a modified manuscript font which floats over a group of elaborate lines as well as dots.

Logo design for a software application designer the layout functions and also legendary Eastpointe aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in quite a few cases the meaning supporting a business logo is just as important as how it brands the business it stands for.

Evolve logo style developed for a Eastpointeindoor developer, design attribute a series of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Eastpointe interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, site assessments, programming, study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions in Eastpointe, the characters for letter V and also A in middle of the word advanced have actually been customized to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Eastpointe logo design project was undertaken for a leadership advisor that enables business professionals to become more successful at handling people, expectations, and productivity.

A Eastpointe business logo style featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly knew the market was primed for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a location to market their previously owned equipment to other sports enthusiasts.

I created their Eastpointe logo design with an illustration which captures the attention of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.

Logo design MQ ranches, this Eastpointe company logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really developed for an Eastpointe regional farm it was actually devised for an investments broker, and this particular creative logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop a graphic that projects self-confidence, effectiveness, and wealth.

 Eastpointe Logo design for a not-for-profit, Transforming Factor Solutions - the logo design feature for outwardly encountering arrowhead and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where the target is. Fortunately, in this instance, I struck a bullseye with the 1st go.

Logo made for making use of a sign for the restaurant (Brewgrrs), it is an elaborate script typeface that is similar to a famous Eastpointe sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the owner to produce a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Eastpointe, Michigan, MI,
Logo designed by ImageCo, Eastpointe, Michigan, MI,
Logo designed by ImageCo, Eastpointe, Michigan, MI,
Logo designed by ImageCo, Eastpointe, Michigan, MI,
Electrical sign design for Eastpointe restaurnat designed by Eastpointe Sign Company
Eastpointe logo design and brand identity design for Eastpointe retailers
Logo designed by ImageCo, Eastpointe, Michigan, MI,
Logo designed by ImageCo, Eastpointe, Michigan, MI,
Logo designed by ImageCo, Eastpointe, Michigan, MI,
Logo designed by ImageCo, Eastpointe, Michigan, MI,
Logo designed by ImageCo, Eastpointe, Michigan, MI,

Logo designed by ImageCo, Eastpointe, Michigan, MI,

Logo designed by ImageCo, Eastpointe, Michigan, MI,

Logo designed by ImageCo, Eastpointe, Michigan, MI,

Logo designed by ImageCo, Eastpointe, Michigan, MI,

Logo designed by ImageCo, Eastpointe, Michigan, MI,
Logo designed by ImageCo, Eastpointe, Michigan, MI,
Logo designed by ImageCo, Eastpointe, Michigan, MI,
Logo designed by ImageCo, Eastpointe, Michigan, MI,
Logo designed by ImageCo, Eastpointe, Michigan, MI,
Logo designed by ImageCo, Eastpointe, Michigan, MI,
Logo designed by ImageCo, Eastpointe, Michigan, MI,
Logo designed by ImageCo, Eastpointe, Michigan, MI,
Logo designed by ImageCo, Eastpointe, Michigan, MI,
Logo designed by ImageCo, Eastpointe, Michigan, MI,