Acute Care 360 ImageCo, Ferndale, Michigan, MI,

ImageCo, Ferndale, Michigan, MI,

Evolv Design logo designed by ImageCo, Ferndale, Michigan, MI,

Red Panda Publishers logo designed by ImageCo, Ferndale, Michigan, MI,

Ferndale, Michigan, MI,

ImageCo, Ferndale, Michigan, MI,
ImageCo, Ferndale, Michigan, MI,

Mid Valley Pathology logo designed by ImageCo, Ferndale, Michigan, MI,

FSA OK logo designed by ImageCo, Ferndale, Michigan, MI,

Emerald Heights logo designed by ImageCo, Ferndale, Michigan, MI,

Club Sapphire logo designed by ImageCo, Ferndale, Michigan, MI,

Downtown Dogs logo designed by ImageCo, Ferndale, Michigan, MI,

School board logo designed by ImageCo, Ferndale, Michigan, MI,

Ferry Street Coffee Company logo designed by ImageCo, Ferndale, Michigan, MI,

Stoney Forensic logo designed by ImageCo, Ferndale, Michigan, MI,

Smart kernels logo designed by ImageCo, Ferndale, Michigan, MI,

POINTERS ON SELECTING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design company presents a money back guarantee try to keep in mind that they can’t refund the time you commit which is much more precious than your money is.

PORTFOLIO

Some designers talk a good game but inevitably a design firm can only be evaluated from the quality of their design work, if the work in their portfolio does not feature actual samples chances are they won’t be able to deliver a premium logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s objective is to reflect your personal vision for your company. If a logo designer is not focused on realizing your vision, the thing they are really focused on is how quickly they will get paid.

Ferndale LOGO DESIGN​

For over 20 years ImageCo has been helping businesses of all kinds develop memorable brands. We’ve done brand design work for ranchers, schools, heart surgeons, wedding singers, restaurants, retailers, and just about every other kind of business you can envision. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every brand identity project as if it will be employed as an electric sign. Because of our sign first technique our identity designs can, and have been employed in everything from garment labels to billboards. Our sign first method insures that our logo designs are equally reliable whether they are used in television commercials or web applications, they are consistently identifiable, understood, and remembered regardless of size or application.

American Made ★ Design

The thing which seriously sets ImageCo apart from many of the design firms that you might have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are hired to do, we perform in-house. Irrespective of the kind of project we take on, logo, website, trade show booth, or commercial sign, we do not, and never will contract out our client’s projects to companies based outside the United States. When you phone us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a go-between that marks up the price of your design project and dictates the terms of how my customers and I conduct business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

Virtually every new Ferndale business understands that they probably need a logo, but few start-ups entirely realize the key role their logo design will make in their becoming successful, or exactly why one logo works more effectively than another. A logo has a critical and lasting impact on the financial success of a business, choose the correct one and it will make the door swing and cash register ring, choose the incorrect one and it will be a barrier and a hindrance for the life span of an organization. The logos presented in the ImageCo portfolio help Ferndale companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be comprehended in just a look.
  2. Scalability: from label to billboards a scalable logo design will continue to be legible and equally emotive at every size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or company they represent.
  5. Relevance: a company logo must be lasting and should feel equally relevant today, tomorrow, and forty years from today.

understanding branding

Brand – It is both a verb and also a noun, it is an identifying mark and also the process of marking something so that it can be identified, its foundation comes from the mark branded onto livestock. Today a brand signifies practically anything with an objective, whether it be revenue or politics, a brand is an innate aspect of specifying the worth of something in the public’s mind.

Branding – Is sort of like marketing and advertising’s sexy cousin, they are all from the very same family, the difference being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest targeted at a target market, it’s objective is to produce an image that the audience can identify with.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When a person says the names Porsche or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and that is what makes people purchase those products. Brand image is why individuals buy specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Firms – If you reflect on the history of most branding companies you’ll discover that they are quite often re-branded marketing and advertising companies. When somebody says they are in marketing most individuals will likely have an idea about what they do. Yet when somebody claims “I am in branding”… it just sounds more impressive, possibly it’s due to the fact that the majority of people don’t fully understand what it implies to be in branding so it comes off as mysterious and maybe even attractive.

Brand Identity – Is a comprehensive term that explains the visual aspects of a product or agency that influence understandings. This mainly includes the name, the logo design, the product packaging, the different colors used but can additionally consist of audio, lighting, texture, signs, really anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that focuses on a type of visual design which helps shape the public image of a business, a product or an organization. Brand identity designers develop logo designs, sign designs, packaging, and collateral products such as cards, stationery, and sales brochures. Some identity designers also develop websites and also software interfaces. The important duty of a brand identity designer is to establish the visual cues and also an emotional tone with the objective of influencing activities, end results and assumptions.

select logos & signs

Retro logo layout of a bicycle developed for a Ferndale coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening in an old section of the area and hoped to visualize a vintage feel without coming across as uninteresting or low energy. I fulfilled each of the jobs via developing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscope slide as well as germs developed for Ferndale clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and effects of diseases, mainly the branch of medicine that deals with the laboratory examination of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it represents fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more focus grabbing and a lot more memorable.

logo layout with a jumping eco-friendly frog developed for a family members enjoyable center in Ferndale.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to integrate a few springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a hill, a route, a stream, as well as a tree - developed for Ferndale travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area because travel photographers tend not to shoot locations or things but instead convey emotional experiences through the photos they record. The thought behind this logo composition was to utilize negative space to reveal more than what was visible upon first view, which I think is quintessential of most professional photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I made an effort to do something comparable to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Ferndale logo design but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Ferndale logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I really enjoy and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but my client, even though he liked the concept, didn’t care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this specific breed of sea bird.

When I turn a concept over to a customer I urge them to talk about it with colleagues and family as well as with other people that they don’t even know so as to get unprejudiced opinions on the benefit of a concept. Fortunately, he talked about it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a strange creature in the design world because the people that have a tendency to hire an expert to create their logo design comprehend how vital a logo design is for their business so they are way more vested in the outcome. Every logo job possesses it’s portion of hurdles, however the most significant challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Ferndale publication author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it is the most necessary part of a published book considering that it is often the first thing a person views in the book shop. For a publisher, it’s the absolute best opportunity that they will ever have to spotlight their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many cases 1 of the items individuals tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline located in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a sense of air travel and it was definitely a victory.

 Ferndale logo layout made use of for advertising and marketing and also a label style for Vintage Instance features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which seemed to be vintage cases. For this business logo concept I strove to come up with a logo that provided a fluid retro feel to it and could easily be used for anything from a web page to a label on brand new cases that appeared like they were from a different generation.

Logo design developed for an orthodontist in Ferndale, layout include an arc with lines converging via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most difficult logo design jobs because it seems that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to business branding, if dining establishments approached their advertising in the same way dentists do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo includes 4 personalities surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo which conveyed that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how individuals should think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself will never have the likelihood to be comprehended.

Logo design produced for a Ferndale hair design workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that projected a feeling of ease and connection for their new hair salon. I came up with a design which did not go the obvious route of making simply a stylized orchid but alternatively delivered a business logo that suggested an orchid in the formation of a swirl incorporated in to the letter O in the name and by placing emphasis on the logo design using the figure of a hummingbird floating over the logo itself. The obvious path in designing a business logo is generally the incorrect route and in this case, the design ended up not being about the flower but alternately put the emphasis on the emotion that they really wanted to transmit to their customers.

Arabian equine logo style developed for a horse cattle ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created an original organization logo concept tailored to embody the unique physical traits of the Arabian pedigree of horses. With a distinctive head shape and high tail carriage, the Arabian is one of the highly quite easily recognizable equine lineages in the whole world.

Las Cafe, A Ferndale Coffee shop logo style a tiny dining establishment, style includes a modified script font which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, design contains a customized manuscript typeface which floats above a team of ornate lines as well as dots.

Logo layout for a software developer the design functions and also renowned Ferndale element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in quite a few cases the substance behind a logo design is just as important as how it brands the business it represents.

Advance logo design developed for a Ferndaleinterior developer, layout attribute a series of red circles that converge and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ferndale interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, coordinates, and oversees such projects. Interior design is a multifaceted occupation that involves conceptual development, area planning, site examinations, programming, study, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Leadership Solutions in Ferndale, the characters for letter V as well as A in center of the word progressed have actually been changed to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Ferndale logo design job was done for a management specialist that enables business leaders to develop into more effective at overseeing people, expectations, and productivity.

A Ferndale business logo design including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was ready for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a spot to sell their pre-owned items to other sports enthusiasts.

I created their Ferndale logo design using an image which garners the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ ranches, this Ferndale company logo layout has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually developed for an Ferndale area farm it was actually designed for a commodities broker, and this particular brand was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to produce a image that projects assurance, effectiveness, and opulence.

 Ferndale Logo design for a not-for-profit, Turning Point Solutions - the logo style feature for externally facing arrow as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to discover any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of understanding where the target is. Fortunately, in this instance, I hit a bullseye with the first go.

Logo design made for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a popular Ferndale sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the business owner to create a logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Ferndale, Michigan, MI,
Logo designed by ImageCo, Ferndale, Michigan, MI,
Logo designed by ImageCo, Ferndale, Michigan, MI,
Logo designed by ImageCo, Ferndale, Michigan, MI,
Electrical sign design for Ferndale restaurnat designed by Ferndale Sign Company
Ferndale logo design and brand identity design for Ferndale retailers
Logo designed by ImageCo, Ferndale, Michigan, MI,
Logo designed by ImageCo, Ferndale, Michigan, MI,
Logo designed by ImageCo, Ferndale, Michigan, MI,
Logo designed by ImageCo, Ferndale, Michigan, MI,
Logo designed by ImageCo, Ferndale, Michigan, MI,

Logo designed by ImageCo, Ferndale, Michigan, MI,

Logo designed by ImageCo, Ferndale, Michigan, MI,

Logo designed by ImageCo, Ferndale, Michigan, MI,

Logo designed by ImageCo, Ferndale, Michigan, MI,

Logo designed by ImageCo, Ferndale, Michigan, MI,
Logo designed by ImageCo, Ferndale, Michigan, MI,
Logo designed by ImageCo, Ferndale, Michigan, MI,
Logo designed by ImageCo, Ferndale, Michigan, MI,
Logo designed by ImageCo, Ferndale, Michigan, MI,
Logo designed by ImageCo, Ferndale, Michigan, MI,
Logo designed by ImageCo, Ferndale, Michigan, MI,
Logo designed by ImageCo, Ferndale, Michigan, MI,
Logo designed by ImageCo, Ferndale, Michigan, MI,
Logo designed by ImageCo, Ferndale, Michigan, MI,