Flint, Michigan Logo Design

Virtually every new Flint venture understands that they need a logo, yet few entrepreneurs thoroughly recognize the pivotal role their company logo can take in their financial success, or precisely why one business logo works better than another. A logo design has a critical and sustaining effect on the financial success of a business, choose the right one and it can make the door swing and cash register ring, select the incorrect one and it will be an obstacle and an impediment for the life of an organization.

The logos presented in the ImageCo portfolio help Flint, Michigan companies succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos don’t require deliberation, they can be realized in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a logo needs to be enduring and will feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle developed for a Flint, Michigan coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening up in an older section of the area and hoped to cast a vintage tone without coming across as uninteresting or low energy. I achieved both of these tasks by developing a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide as well as bacteria made for Flint, Michigan medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and outcomes of diseases, mainly the branch of healthcare that works with the clinical evaluation of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be extremely literal with a concept and to a point, this specific design approaches the company it serves fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more attention grabbing and more unforgettable.

logo layout with a jumping eco-friendly frog developed for a family members fun center in Flint, Michigan.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to incorporate a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, and a tree - made for Flint, Michigan traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t capture places or things but rather project emotional experiences by means of the images they capture. The thought behind this logo composition was to use negative space to project more than what was visible upon first view, which I think is representative of the majority of good photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I made an effort to do something very similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Flint logo but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Flint logo layout with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely enjoy and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my client, even though he liked the concept, really did not care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this particular variety of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get unbiased viewpoints on the value of a concept. Fortunately, he discussed it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world given that the people that tend to hire a professional to create their logo design realize how crucial a logo is for their organization so they are much more invested in the outcome. Every logo design job has it’s portion of hurdles, but the most significant obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Flint, Michigan book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it is the most essential part of a printed book due to the fact that it is in most cases the first thing a person sees in the bookstore. For a publisher, it’s the absolute best opportunity they will likely ever have to promote their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many cases one of the traits people usually tend to remember the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of flight and it was definitely a success.

 Flint logo layout used for advertising and also a label style for Vintage Situation features an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be antique cases. For this brand concept I attempted to come up with a logo that possessed a fluid vintage feel to it and could be used for everything from a web site to an insignia on brand new cases that appeared like they were from a different generation.

Logo design created for an orthodontist in Flint, Michigan, layout include an arc with lines intersecting with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo projects considering that it appears that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to business advertising, if restaurants approached their advertising in the exact same way dental offices do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really really love doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo design includes 4 personalities surprised in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize how individuals ought to think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the opportunity to be comprehended.

Logo layout created for a hair style workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which conveyed an atmosphere of serenity and connection for their new hair salon. I created a concept which didn’t go the obvious route of crafting merely a stylized orchid but instead designed a company logo that implied a flower in the formation of a swirl featured into the letter O in the title and by putting attention on the concept using the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a company logo is more often than not the incorrect path and in this case, the design ended up not being about the flower but alternately placed the focus on the feeling that they wanted to transmit to their customers.

Arabian equine logo style produced for an equine cattle ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed an original logo design tailored to exemplify the unique physical traits of the Arabian kind of horses. With an unique head form and higher tail posture, the Arabian is one of the very most immediately identifiable horse lineages in the entire world.

Las Cafe logo style a tiny dining establishment, style contains a customized manuscript font which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, layout consists of a customized script font style which floats over a group of luxuriant lines and dots.

Logo layout for a software program developer the design attributes and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in many cases the significance behind a logo is just as important as how it brands the business it stands for.

Develop logo layout developed for a Flint, Michigan indoor developer, layout attribute a collection of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Flint, Michigan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, coordinates, and oversees such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, location assessments, programming, study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V as well as A in center of words progressed have actually been customized to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Flint, Michigan logo design job was carried out for a leadership advisor that aids business professionals to become more effective at handling people, expectations, and productivity.
A logo design including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market was ready for an outdoor sporting store that operates as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a spot to sell their secondhand equipment to other sports enthusiasts. I created their Flint business logo dsign along with an image which garners the interest of vehicles and projects an image that evokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo layout has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually composed for an Flint, Michigan area farm it was in reality devised for a commodities broker, and this particular trademark was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to produce a graphic that projects self-confidence, effectiveness, and luxury.

 Flint Logo design for a not-for-profit, Turning Factor Solutions - the logo style attribute for ostensibly facing arrow and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where exactly the target is. Luckily, in this particular case, I struck a bullseye with the 1st go.

Logo design designed for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is similar to a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the proprietor to produce a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.