Acute Care 360 ImageCo, Forest Hills, Michigan, MI,

ImageCo, Forest Hills, Michigan, MI,

Evolv Design logo designed by ImageCo, Forest Hills, Michigan, MI,

Red Panda Publishers logo designed by ImageCo, Forest Hills, Michigan, MI,

Forest Hills, Michigan, MI,

ImageCo, Forest Hills, Michigan, MI,
ImageCo, Forest Hills, Michigan, MI,

Mid Valley Pathology logo designed by ImageCo, Forest Hills, Michigan, MI,

FSA OK logo designed by ImageCo, Forest Hills, Michigan, MI,

Emerald Heights logo designed by ImageCo, Forest Hills, Michigan, MI,

Club Sapphire logo designed by ImageCo, Forest Hills, Michigan, MI,

Downtown Dogs logo designed by ImageCo, Forest Hills, Michigan, MI,

School board logo designed by ImageCo, Forest Hills, Michigan, MI,

Ferry Street Coffee Company logo designed by ImageCo, Forest Hills, Michigan, MI,

Stoney Forensic logo designed by ImageCo, Forest Hills, Michigan, MI,

Smart kernels logo designed by ImageCo, Forest Hills, Michigan, MI,

POINTERS FOR PICKING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design agency offers a money back guarantee try to bear in mind that they simply cannot reimburse the amount of time you commit which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a design agency can only be judged by the quality of their portfolio, if the work in their portfolio does not feature actual examples chances are they won’t be able to produce a quality logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s purpose is to reflect your personal vision for your business. If a designer isn’t focused on actualizing your vision, the thing they are really focused on is how quickly they can get paid.

Forest Hills LOGO DESIGN​

For over 20 years ImageCo has been helping entrepreneurs cultivate unforgettable brands. We have performed brand design work for farmers, educational institutions, heart surgeons, wedding singers, diners, retailers, and practically every other kind of business concern you can envision. What makes us different compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every logo design project as though it will be used as an electric sign. As a result of our sign first technique our brand identity designs can, and have been used in everything from garment labels to billboards. Our sign first method insures that our logos are just as effective whether they are used in TV commercials or web applications, they are consistently recognizable, understood, and remembered no matter of size or purpose.

American Made ★ Design

The thing which really sets ImageCo apart from other design agencies that you probably have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to do, we do in-house. Irrespective of the type of design project we take on, business logo, business website, trade show exhibit, or electric sign, we do not, and never will farm out our client’s projects to 3rd parties located outside the United States. When you phone us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a broker that increases the cost of your project and determines the conditions of how you and I do business.

ASPECTS OF A GOOD LOGO DESIGN

Nearly every new Forest Hills entrepreneur knows they require a logo, yet few start-ups entirely recognize the crucial role their logo design can perform in their success, or precisely why one logo works more effectively than another. A logo has an instant and lasting influence on the financial success of a business, choose the right one and it can make the door swing and phone ring, choose the incorrect one and it will be an obstacle and an impediment for the life of a company. The logos included in the ImageCo portfolio help Forest Hills companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t need scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from label to posters a scalable logo will be legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or company they represent.
  5. Relevance: a logo design should be ageless and should feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It is both a verb and also a noun, it is an identifying mark and also the act of marking something to make sure that it could be identified, its genesis originates from the brand branded onto livestock. These days a brand indicates virtually anything with an intention, whether it be revenue or government agencies, a brand is an intrinsic aspect of specifying the worth of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are each from the exact same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest targeted at a target market, it’s goal is to develop a mental image that the audience can relate to.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When someone says the brand names Lamborghini or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and unique . That is brand image and that is what makes people purchase those brands. Brand image is why individuals acquire most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you reflect on the history of a lot of branding companies you’ll discover that they are quite often rebranded advertising and marketing agencies. When someone says they are in marketing the majority of people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that concentrates on a type of visual design which helps form the image of a company, a product or an organization. Brand identity designers develop logo designs, sign designs, packaging, and collateral material such as business cards, stationery, as well as brochures. Some identity designers also develop websites as well as software interfaces. The important function of a brand identity designer is to establish the visual cues as well as a psychological tone with the objective of influencing activities, results and assumptions.

select signs/logos

Retro logo design of a bike produced for a Forest Hills coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually launching in an older section of the community and wished to cast a retro vibe without coming across as stodgy or low energy. I accomplished each of the tasks by creating a symbol design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo style with a microscopic lense slide and germs created for Forest Hills clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and consequences of diseases, mainly the field of healthcare that deals with the clinical evaluation of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it serves quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and much more unforgettable.

logo layout with a jumping green frog developed for a family members fun facility in Forest Hills.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to include a couple of springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a trail, a stream, and a tree - designed for Forest Hills traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field due to the fact that travel photographers tend not to capture places or things but instead reveal emotional experiences by means of the images they capture. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I tried to do something comparable to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Forest Hills logo design but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Forest Hills logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my client, even though he loved the concept, really did not care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his hatred for this specific breed of sea bird.

When I turn a concept over to a client I urge them to share it with friends and colleagues and family members as well as with other people that they don’t even know so as to get objective viewpoints on the value of a design. Fortunately, he discussed it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a strange animal in the design world given that the people that have a tendency to hire an expert to design their business logo understand how vital a logo is for their business so they are way more invested in the final result. Every logo job has it’s share of challenges, however the greatest obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Forest Hills book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it is the most crucial part of a published book because it is in most cases the initial thing a person sees in the book shop. With regard to a publisher, it’s the most ideal opportunity they will ever have to publicize their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many instances one of the aspects individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service situated in LA and while I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to affording a feeling of airline flight and it was undoubtedly a victory.

 Forest Hills logo style made use of for advertising and marketing and a label design for Vintage Instance features an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be much older cases. For this business logo design I tried to come up with a logo that offered a fluid vintage feel to it and could be used for every thing from a web page to a label on brand new cases that seemed like they were from another generation.

Logo design developed for an orthodontist in Forest Hills, layout consist of an arc with lines converging via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo design projects due to the fact that it appears that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business advertising, if dining establishments approached their branding in the exact same way dentists do every one of their company logos would definitely be a picture explaining something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo includes 4 characters staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe exactly how individuals ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself will never have the chance to be understood.

Logo style developed for a Forest Hills hair style workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which related an atmosphere of contentment and elegance for their new hair salon. I came up with a design which didn’t go the obvious path of making simply a stylized orchid but rather designed a logo design that suggested an orchid in the pattern of a swirl integrated into the letter O in the name and by putting emphasis on the concept using the figure of a hummingbird floating over the logo itself. The obvious path in designing a company logo is frequently the wrong course and in this case, the design ended up not being about the flower but instead placed the emphasis on the feeling that they wanted to forecast to their customers.

Arabian steed logo design developed for a steed cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind organization logo concept styled to symbolize the unique physical traits of the Arabian pedigree of horses. By having a distinctive head shape and very high tail posture, the Arabian is one of the most easily recognizable horse types in the entire world.

Las Cafe, A Forest Hills restaurant logo design a little dining establishment, layout contains a modified script typeface which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, style includes a customized manuscript typeface which floats above a team of ornate lines and also dots.

Logo layout for a software program developer the design features and also iconic Forest Hills component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in quite a few cases the symbolism supporting a logo is just as important as how it brands the business it represents.

Develop logo design developed for a Forest Hillsinterior designer, style attribute a series of red circles that intersect and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Forest Hills interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, collaborates, and oversees such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site examinations, programming, investigation, interacting with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Leadership Solutions in Forest Hills, the characters for letter V as well as A in middle of the word advanced have actually been customized to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Forest Hills logo design assignment was undertaken for a management guide that helps business leaders to become more efficient at overseeing people, expectations, and profitability.

A Forest Hills business logo layout including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a place to sell off their used items to other sports enthusiasts.

I created their Forest Hills logo design along with an image which grabs the attention of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.

Logo layout MQ ranches, this Forest Hills company logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually composed for an Forest Hills regional farm it was in reality created for a commodities broker, and this business logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to create a graphic that projects confidence, financial success, and opulence.

 Forest Hills Logo design for a nonprofit, Transforming Point Solutions - the logo style function for outwardly dealing with arrowhead and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this case, I nailed a bullseye with the 1st try.

Logo created for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate script typeface that is similar to a renowned Forest Hills sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the business owner to develop a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Forest Hills, Michigan, MI,
Logo designed by ImageCo, Forest Hills, Michigan, MI,
Logo designed by ImageCo, Forest Hills, Michigan, MI,
Logo designed by ImageCo, Forest Hills, Michigan, MI,
Electrical sign design for Forest Hills restaurnat designed by Forest Hills Sign Company
Forest Hills logo design and brand identity design for Forest Hills businesses
Logo designed by ImageCo, Forest Hills, Michigan, MI,
Logo designed by ImageCo, Forest Hills, Michigan, MI,
Logo designed by ImageCo, Forest Hills, Michigan, MI,
Logo designed by ImageCo, Forest Hills, Michigan, MI,
Logo designed by ImageCo, Forest Hills, Michigan, MI,

Logo designed by ImageCo, Forest Hills, Michigan, MI,

Logo designed by ImageCo, Forest Hills, Michigan, MI,

Logo designed by ImageCo, Forest Hills, Michigan, MI,

Logo designed by ImageCo, Forest Hills, Michigan, MI,

Logo designed by ImageCo, Forest Hills, Michigan, MI,
Logo designed by ImageCo, Forest Hills, Michigan, MI,
Logo designed by ImageCo, Forest Hills, Michigan, MI,
Logo designed by ImageCo, Forest Hills, Michigan, MI,
Logo designed by ImageCo, Forest Hills, Michigan, MI,
Logo designed by ImageCo, Forest Hills, Michigan, MI,
Logo designed by ImageCo, Forest Hills, Michigan, MI,
Logo designed by ImageCo, Forest Hills, Michigan, MI,
Logo designed by ImageCo, Forest Hills, Michigan, MI,
Logo designed by ImageCo, Forest Hills, Michigan, MI,