Grandville Logo Design

Virtually every new Grandville venture knows they require a logo, but few entrepreneurs thoroughly are aware of the pivotal role their organization logo can make in their financial success, or precisely why one logo design works better than another. A logo design has a critical and long term influence on the success of a business, select the correct one and it can make the door swing and cash register ring, go with the incorrect one and it will be a barrier and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Grandville companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and equally emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo needs to be timeless and will feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bicycle produced for a Grandville coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening up in an older part of town and really wanted to project an old-fashioned vibe without appearing as stodgy or low energy. I accomplished both of these jobs via creating a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo design with a microscope slide and germs developed for Grandville medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and effects of diseases, especially the branch of medicine that deals with the laboratory examination of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be overly literal with a design and to a point, this specific design approaches the company it serves quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and a lot more memorable.

logo style with a leaping eco-friendly frog made for a household fun facility in Grandville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to include a few springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a hill, a trail, a stream, and also a tree - created for Grandville traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture locations or things but instead project emotional experiences through the photos they capture. The idea behind this logo design was to utilize negative space to project more than what was visible upon first view, which I think is representative of almost all good photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I attempted to do something much the same to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Grandville logo but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Grandville logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my customer, even though he liked the concept, didn’t care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his scorn for this particular breed of sea bird.

When I turn a concept over to a client I encourage all of them to share it with colleagues and family as well as with individuals that they don’t actually know so as to get objective assessments on the value of a concept. Fortunately, he discussed it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a strange creature in the design world given that the people that are inclined to hire an expert to create their business logo realize how important a logo design is for their company so they are way more invested in the outcome. Every logo job has it’s allotment of difficulties, but the most significant challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for Grandville book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it really is the most crucial part of a printed book given that it is in most cases the primary thing a person views in the book shop. For a publisher, it’s the optimal opportunity that they will likely ever have to advertise their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many instances one of the traits folks often tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was undoubtedly a winner.

 Grandville logo design made use of for advertising and a tag style for Vintage Situation includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which appeared to be older cases. For this business logo design I tried to come up with a logo that had a fluid old style feel to it and could easily be used for anything from a website to a label on brand new cases that appeared like they were from a different era.

Logo produced for an orthodontist in Grandville, design include an arc with lines converging via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo projects due to the fact that it seems that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to business branding, if restaurants approached their branding in the very same way dental practices do every one of their logos would be a picture trying to explain something they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo design features 4 characters surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize how people ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the chance to be understood.

Logo style developed for a hair design studio including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which conveyed a feeling of contentment and elegance for their new hair salon. I created a design that did not go the obvious course of creating merely a stylized orchid but rather created a logo design that suggested a flower in the formation of a swirl incorporated into the letter O in the title and by placing emphasis on the logo design using the figure of a hummingbird hovering above the image itself. The obvious path in designing a business logo is frequently the incorrect path and in this case, the design ended up not being about the flower but instead put the focus on the perception that they really wanted to transmit to their patrons.

Arabian steed logo style developed for an equine cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original brand design customized to manifest the unique physical traits of the Arabian kind of equines. By having a different head form and very high tail carriage, the Arabian is one of the highly immediately recognizable equine types in the entire world.

Las Coffee shop logo design a small restaurant, design contains a changed manuscript font which hovers above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, design consists of a customized script font style which floats above a team of luxuriant lines and dots.

Logo style for a software designer the style features as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the company and in quite a few cases the substance behind a company logo is just as important as how it serves the organization it represents.

Evolve logo layout produced for a Grandville indoor designer, layout attribute a series of red circles that intersect as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Grandville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, coordinates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, area planning, location assessments, programming, study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word progressed have actually been modified to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Grandville logo design job was undertaken for a leadership expert that enables business professionals to develop into more successful at managing people, expectations, and profitability.

A logo style including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was primed for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a place to sell their pre-owned items to other sports enthusiasts. I designed their Grandville logo dsign with an illustration which captures the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really created for an Grandville regional farm it was really created for a commodities broker, and this particular logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to create a graphic that projected esteem, effectiveness, and wealth.
Logo design made for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is evocative a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to create a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.