Acute Care 360 ImageCo, Grosse Pointe Woods, Michigan, MI,

ImageCo, Grosse Pointe Woods, Michigan, MI,

Evolv Design logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,

Red Panda Publishers logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,

Grosse Pointe Woods, Michigan, MI,

ImageCo, Grosse Pointe Woods, Michigan, MI,
ImageCo, Grosse Pointe Woods, Michigan, MI,

Mid Valley Pathology logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,

FSA OK logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,

Emerald Heights logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,

Club Sapphire logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,

Downtown Dogs logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,

School board logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,

Ferry Street Coffee Company logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,

Stoney Forensic logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,

Smart kernels logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,

POINTERS ON DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design company presents a money back guarantee try to keep in mind that they can’t reimburse the time you commit which is eminently more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but in the end a design firm can only be evaluated from the quality of their portfolio, if the work in their portfolio doesn’t contain real life samples odds are they won’t be able to produce a premium logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s objective is to mirror your unique vision for your organization. If a designer is not focused on realizing your vision, the thing they are really focused on is how fast they can get paid.

Grosse Pointe Woods LOGO DESIGN​

For over twenty years ImageCo has been helping business owners grow unforgettable brands. We have done brand identity design work for ranchers, schools, diamond miners, wedding singers, bistros, retail stores, and virtually every other kind of business you can think of. What makes ImageCo different compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every branding project as though it will be used as an electrical sign. Because of our sign first method our logo designs can, and have been employed in everything from garment labels to billboards. Our sign first approach ensures that our logo designs are equally reliable whether they are used in TV commercials or website headers, they are consistently identifiable, comprehended, and remembered no matter of scale or use.

American Made ★ Design

The one difference that truly sets ImageCo apart from many of the design companies that you may have found on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are retained to perform, we do in-house. Regardless of the type of design project we undertake, logo design, web site, trade show booth, or commercial sign, we do not, and never will farm out our customer’s work to agencies located outside the United States. When you call us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a go-between that increases the price of your project and dictates the conditions of how we conduct business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

Virtually every new Grosse Pointe Woods entrepreneur knows they probably need a logo, but few new business owners fully recognize the vital role their company logo will play in their becoming successful, or precisely why one business logo performs more effectively than another. A logo has a critical and lasting impact on the viability of a business, choose the right one and it will make the door swing and cash register ring, choose the wrong one and it can be a barrier and an impediment for the longevity of a company. The logos featured in the ImageCo portfolio help Grosse Pointe Woods businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be comprehended in merely a glimpse.
  2. Scalability: from clothing labels to billboards a scalable logo design will remain legible and equally emotive at any size.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or organization they represent.
  5. Relevance: a logo design should be ageless and will feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It’s a verb and also a noun, it is an identifying mark and also the process of denoting something to ensure that it can be recognized, its foundation originates from the mark burned onto livestock. Today a brand signifies basically anything with an objective, regardless of whether it be earnings or politics, a brand is an innate aspect of specifying the value of something in the public’s mind.

Branding – Is sort of like marketing and advertising’s sexy cousin, they are both from the exact same family, the distinction being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition targeted at a target market, it’s objective is to develop a mental image that the audience can identify with.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When someone states the brand names Ferrari or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and that is what makes people want those products. Brand image is why people acquire most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you look back at the beginning of many branding firms you’ll find that they are often re-branded marketing agencies. When someone states they are in marketing many people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that concentrates on a kind of visual design which helps shape the public image of a company, a product or a business organization. Brand identity designers create logo designs, sign designs, product packaging, and collateral products such as cards, stationery, and brochures. Some visual designers also build web sites and also user interfaces. The necessary role of a brand identity designer is to establish the visual cues and a psychological tone with the goal of influencing activities, outcomes and perceptions.

select logos & signs

Retro logo style of a bike developed for a Grosse Pointe Woods coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening up in an older section of town and really wanted to project a nostalgic vibe without appearing as monotonous or low energy. I accomplished the two jobs by means of creating a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo layout with a microscope slide and also bacteria developed for Grosse Pointe Woods clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and outcomes of diseases, mainly the field of medicine that works with the clinical assessment of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the sole instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it serves quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more interest grabbing and a lot more unforgettable.

logo layout with a leaping eco-friendly frog created for a family members fun facility in Grosse Pointe Woods.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to incorporate a couple springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a path, a stream, as well as a tree - created for Grosse Pointe Woods traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector because travel photographers tend not to shoot locations or things but rather convey emotional journeys through the pictures they record. The thought behind this logo design was to use negative space to project more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I tried to do something similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Grosse Pointe Woods logo but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Grosse Pointe Woods logo layout with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I truly savor and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my customer, while he liked the concept, didn’t care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his aversion for this specific type of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and colleagues and family members as well as with other people that they don’t even know so as to get neutral point of views on the value of a design. Fortunately, he talked about it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a weird animal in the design world given that the people that tend to hire an expert to design their logo design understand how vital a logo design is for their organization so they are way more vested in the end result. Every logo design job has it’s share of difficulties, but the most significant obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, style for Grosse Pointe Woods publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it is the most crucial part of a published book considering that it is ordinarily the initial thing a person sees in the bookstore. For a publishing company, it’s the most ideal opportunity they will ever get to promote their product and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many occurrences 1 of the traits individuals tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a good sense of airline flight and it was surely a winner.

 Grosse Pointe Woods logo layout utilized for advertising and a label style for Vintage Instance features an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which appeared to be vintage cases. For this logo concept I sought to come up with a logo that provided a fluid vintage feel to it and could be used for everything from a web site to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design produced for an orthodontist in Grosse Pointe Woods, design consist of an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo design projects considering that it appears that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to business branding, if restaurants approached their advertising in the very same way dental practitioners do every one of their logos would be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo includes 4 characters surprised in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain specifically how people ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself will never have the chance to be understood.

Logo style developed for a Grosse Pointe Woods hair layout studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which related a feeling of calmness and elegance for their new hair studio. I created a concept which didn’t go the obvious route of making just a stylized orchid but alternatively delivered a company logo that implied an orchid in the formation of a swirl blended into the letter O in the name and by placing attention on the concept using the figure of a hummingbird floating over the image itself. The obvious path in creating a logo design is oftentimes the incorrect path and in this case, the design ended up not being about the flower but alternately placed the main focus on the perception that they wanted to forecast to their customers.

Arabian steed logo design produced for a horse ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logotype design customized to display the unique physical traits of the Arabian breed of equines. With a different head shape and very high tail posture, the Arabian is one of the highly easily identifiable horse lineages in the world.

Las Cafe, A Grosse Pointe Woods restaurant logo design a small restaurant, layout includes a changed manuscript font style which hovers above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, layout contains a customized script typeface which hovers over a group of ornate lines and dots.

Logo design for a software program programmer the style features as well as renowned Grosse Pointe Woods component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in many cases the substance supporting a logo is equally as important as how it serves the organization it stands for.

Evolve logo design produced for a Grosse Pointe Woodsindoor developer, design feature a series of red circles that converge and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Grosse Pointe Woods interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, coordinates, and oversees such projects. Interior design is a diverse profession that involves conceptual development, area planning, site inspections, programming, research, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions in Grosse Pointe Woods, the characters for letter V and A in middle of words progressed have actually been customized to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Grosse Pointe Woods logo design project was completed for a management guide that helps business leaders to develop into more effective at handling people, expectations, and productivity.

A Grosse Pointe Woods business logo layout including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was prepared for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a spot to sell their previously owned goods to other sports enthusiasts.

I created their Grosse Pointe Woods logo design utilizing an image that grabs the attention of traffic and sends an image that evokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.

Logo design MQ ranches, this Grosse Pointe Woods company logo layout has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really composed for an Grosse Pointe Woods area farm it was actually designed for an investments broker, and this trademark was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design a graphic that projects assurance, success, and opulence.

 Grosse Pointe Woods Logo design for a not-for-profit, Transforming Point Solutions - the logo layout function for outwardly facing arrowhead and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where the target is. Fortunately, in this particular instance, I nailed a bullseye with the 1st go.

Logo design created for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is similar to a renowned Grosse Pointe Woods sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the business owner to create a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,
Logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,
Logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,
Logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,
Electrical sign design for Grosse Pointe Woods restaurnat designed by Grosse Pointe Woods Sign Company
Grosse Pointe Woods logo design and brand identity design for Grosse Pointe Woods companies
Logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,
Logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,
Logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,
Logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,
Logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,

Logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,

Logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,

Logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,

Logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,

Logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,
Logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,
Logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,
Logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,
Logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,
Logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,
Logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,
Logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,
Logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,
Logo designed by ImageCo, Grosse Pointe Woods, Michigan, MI,