Hazel Park Logo Design

Nearly every new Hazel Park organization understands that they require a logo, however few new business owners entirely recognize the vital role their organization logo can play in their financial success, or exactly why one logo design works far better than another. A logo design has an immediate and long term influence on the growth of a company, go with the right one and it will make the door swing and phone ring, choose the wrong one and it will be an obstacle and a hindrance for the life of a company. The logos featured in the ImageCo portfolio help Hazel Park businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos do not require scrutiny, they can be understood in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at every dimension.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a logo design should be lasting and should feel relevant today, tomorrow, and twenty years from now.

Retro logo design of a bicycle created for a Hazel Park coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were launching in an older section of the city and wanted to cast an old-fashioned tone without appearing as stodgy or low energy. I accomplished each of the tasks by means of creating a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo design with a microscopic lense slide and bacteria designed for Hazel Park medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the root causes and effects of diseases, especially the branch of medicine which works with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be overly literal with a concept and to a degree, this specific design approaches the company it represents fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more focus grabbing and a lot more unforgettable.

logo design with a leaping eco-friendly frog designed for a family members fun center in Hazel Park.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to include a some springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a group of birds, a mountain, a trail, a stream, and a tree - designed for Hazel Park travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field due to the fact that travel photographers don’t capture places or things but rather communicate emotional journeys by means of the images they capture. The thought behind this logo composition was to utilize negative space to project more than what was visible upon first view, which I think is representative of most professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I tried to do something the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Hazel Park logo design but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 Hazel Park logo layout with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I truly savor and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my customer, even though he liked the concept, didn’t care for my choice of birds. This particular man really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this particular breed of sea bird.

When I turn a concept over to a client I urge them to share it with friends and family as well as with other people that they don’t even know so as to get unbiased point of views on the worthiness of a concept. Fortunately, he talked about it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a strange creature in the design world given that the people that tend to hire a professional to create their logo design recognize how vital a logo design is for their organization so they are way more vested in the final result. Every logo job possesses it’s allotment of hurdles, but the biggest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Hazel Park publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it really is the most crucial part of a printed book due to the fact that it is usually the initial thing a person sees in the book shop. With regard to a publisher, it’s the most ideal opportunity they will likely ever get to publicize their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many cases 1 of the traits individuals tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company situated in LA and although I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a sense of airline flight and it was certainly a winner.

 Hazel Park logo design made use of for marketing as well as a tag layout for Vintage Case includes an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which looked to be antique cases. For this logo design I tried to come up with a logo that had a fluid old-fashioned feel to it and could be used for anything from a web site to a label on brand new cases that looked like they were from a different generation.

Logo design created for an orthodontist in Hazel Park, design consist of an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging and difficult logo design jobs due to the fact that it seems that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to company branding, if dining establishments approached their advertising in the exact same way dental offices do every one of their company logos would be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo features 4 characters surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain precisely how people should think or feel they don’t understand the goal of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo style developed for a hair style studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that communicated a sense of simplicity and class for their new hair salon. I created a concept that did not go the obvious route of crafting just a stylized orchid but instead delivered a logo design that implied a flower in the formation of a swirl featured in to the letter O in the title and by placing emphasis on the concept with the figure of a hummingbird floating over the image itself. The obvious path in designing a company logo is in most cases the wrong route and in this case, the design ended up not being about the orchid but alternately put the attention on the emotion that they wanted to transmit to their patrons.

Arabian steed logo style developed for a steed cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique brand design tailored to illustrate the unique physical traits of the Arabian breed of horses. By having an unique head form and very high tail carriage, the Arabian is one of the most quite easily recognizable equine breeds in the world.

Las Cafe logo style a little restaurant, design consists of a customized manuscript typeface which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, layout includes a customized manuscript font style which floats over a group of ornate lines as well as dots.

Logo design for a software programmer the design features and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However it represented something to the owner of the company and in quite a few cases the significance supporting a business logo is equally as important as how it serves the company it stands for.

Evolve logo layout produced for a Hazel Park indoor developer, layout function a series of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hazel Park interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, collaborates, and oversees such tasks. Interior design is a diverse profession that involves conceptual development, area planning, site evaluations, programming, investigation, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Management Solutions, the characters for letter V as well as A in middle of words progressed have been customized to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Hazel Park logo design assignment was undertaken for a leadership consultant that aids business professionals to develop into more successful at handling people, expectations, and profitability.

A logo layout including an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market was primed for an outdoor sporting store that functions as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a place to sell their pre-owned products to other sports enthusiasts. I designed their Hazel Park logo design dsign with an illustration that pulls in the attention of traffic and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo style has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really produced for an Hazel Park area farm it was really created for an investments broker, and this particular creative logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate a image that projected trust, financial success, and opulence.
Logo design made for using an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is evocative a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to develop a business logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.