Acute Care 360 ImageCo, Holland, Michigan, MI,

ImageCo, Holland, Michigan, MI,

Evolv Design logo designed by ImageCo, Holland, Michigan, MI,

Red Panda Publishers logo designed by ImageCo, Holland, Michigan, MI,

Holland, Michigan, MI,

ImageCo, Holland, Michigan, MI,
ImageCo, Holland, Michigan, MI,

Mid Valley Pathology logo designed by ImageCo, Holland, Michigan, MI,

FSA OK logo designed by ImageCo, Holland, Michigan, MI,

Emerald Heights logo designed by ImageCo, Holland, Michigan, MI,

Club Sapphire logo designed by ImageCo, Holland, Michigan, MI,

Downtown Dogs logo designed by ImageCo, Holland, Michigan, MI,

School board logo designed by ImageCo, Holland, Michigan, MI,

Ferry Street Coffee Company logo designed by ImageCo, Holland, Michigan, MI,

Stoney Forensic logo designed by ImageCo, Holland, Michigan, MI,

Smart kernels logo designed by ImageCo, Holland, Michigan, MI,

POINTERS FOR PICKING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design agency presents a money back guarantee try to bear in mind that they simply cannot refund the amount of time you commit which is much more valuable than your money is.

PORTFOLIO

Some designers talk a good game but inevitably a designer can only be evaluated from the quality of their portfolio, if the work in their portfolio doesn’t feature real world examples odds are they will not be able to produce a top quality logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s objective is to mirror your unique vision for your business. If a designer is not focused on fulfilling your vision, the thing they are actually focused on is how soon they can get paid.

Holland LOGO DESIGN​

For over 20 years ImageCo has been helping business owners develop unforgettable brands. We’ve undertaken brand design work for ranchers, educational institutions, diamond miners, wedding singers, cafes, retailers, and virtually every other kind of business you can envision. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every design as if it will be employed as an electrical sign. As a result of our sign first strategy our logo designs can, and have been employed in everything from garment labels to neon signs. Our sign first approach guarantees that our logos are just as effective whether they are used in TV commercials or web applications, they are consistently identifiable, comprehended, and always remembered no matter of size or purpose.

American Made ★ Design

The one difference that seriously sets ImageCo apart from other design agencies that you might have encountered online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are enlisted to do, we do ourselves. Irrespective of the kind of design project we accept, business logo, website design, trade show booth, or electrical sign, we do not, and never will farm out our customer’s work to 3rd parties located outside the US. When you contact us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not a broker that marks up the price of your design project and imposes the terms of how my customers and I conduct business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

Every new Holland entrepreneur knows they require a logo, but few start ups thoroughly understand the crucial role their business logo will make in their becoming successful, or exactly why one business logo works more effectively than another. A logo has an instant and lasting effect on the growth of a business, select the correct one and it will make the door swing and phone ring, select the wrong one and it can be a barrier and a hindrance for the longevity of a company. The logos included in the ImageCo portfolio help Holland companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos do not require deliberation, they can be grasped in just a glimpse.
  2. Scalability: from clothing labels to store signs a scalable logo design will stay legible and equally emotive at any dimension.
  3. Versatility: logos which work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or company they brand.
  5. Relevance: a logo must be timeless and will feel equally relevant today, tomorrow, and thirty years from today.

understanding branding

Brand – It’s both a verb as well as a noun, it is an identifying mark as well as the act of marking something so that it can be distinguished, its genesis originates from the brand branded onto animals. Nowadays a brand symbolizes basically anything with an intention, whether it be profit or political parties, a brand is an innate aspect of specifying the value of a specific thing in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are each from the exact same family, the distinction being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition directed at a specific audience, it’s objective is to develop an image that the target market will likely relate to.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When a person mentions the names Ferrari or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and brand image is what makes individuals buy those products. Brand image is why individuals acquire most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Firms – If you look back at the history of a lot of branding companies you’ll discover that they are frequently re-branded marketing and advertising firms. When somebody claims they are in marketing most people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a type of visual design which helps shape the image of a company, a product or a business. Brand identity designers develop logo designs, sign designs, product packaging, and also collateral products such as cards, stationery, and also pamphlets. Some identity designers also develop sites as well as software interfaces. The crucial role of a brand identity designer is to create the visual cues and also a psychological tone with the objective of influencing actions, end results and also understandings.

select signs/logos

Retro logo style of a bike produced for a Holland coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were launching in an older section of town and really wanted to visualize a nostalgic atmosphere without appearing as uninteresting or low energy. I achieved the two tasks via developing a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscope slide as well as germs designed for Holland clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and outcomes of diseases, mainly the field of healthcare which deals with the clinical examination of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it represents quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more attention grabbing and much more unforgettable.

logo style with a leaping green frog made for a family enjoyable facility in Holland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to include a few springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a group of birds, a mountain, a route, a stream, and a tree - designed for Holland travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field because travel photographers don’t capture places or things but rather communicate emotional experiences through the photos they capture. The idea behind this logo concept was to use negative space to project more than what was visible upon initial view, which I think is representative of most professional photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I tried to do something very similar to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Holland logo but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Holland logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I truly enjoy and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, while he loved the concept, really did not care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this specific breed of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and family members as well as with people that they don’t even know so as to get honest judgements on the value of a design. Fortunately, he discussed it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world because the people that have a tendency to hire an expert to design their logo design realize how essential a logo is for their business so they are way more vested in the result. Every logo project has it’s share of difficulties, however the most significant obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Holland publication author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it is the most necessary part of a published book given that it is usually the initial thing a person views in the book shop. With respect to a publisher, it’s the best opportunity they will likely ever have to publicize their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many occurrences 1 of the traits consumers often tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service located in LA and while I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to conferring a feeling of airline flight and it was surely a victory.

 Holland logo design made use of for marketing as well as a tag design for Vintage Situation includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which looked to be antique cases. For this business logo design I sought to come up with a logo that possessed a fluid retro feel to it and could be used for every thing from a web site to a label on brand new cases that looked like they were from a different generation.

Logo design produced for an orthodontist in Holland, style consist of an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo design jobs due to the fact that it appears that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to company advertising, if restaurants approached their branding in the same way dental practitioners do every one of their logos would be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo features 4 personalities startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that communicated that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize how people should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo design developed for a Holland hair style studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which carried an atmosphere of relaxation and class for their new hair studio. I came up with a design that did not go the obvious route of making merely a stylized orchid but rather designed a logo design which suggested a flower in the pattern of a swirl featured in to the letter O in the title and by placing emphasis on the logo design along with the figure of a hummingbird hovering above the image itself. The obvious path in creating a logo design is usually the wrong course and in this case, the design ended up not being about the orchid but instead laid the main focus on the perception that they really wanted to transmit to their customers.

Arabian steed logo design created for an equine ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique brand design fashioned to display the unique physical traits of the Arabian type of equines. By having a distinctive head form and high tail posture, the Arabian is one of the highly quite easily recognizable equine types in the entire world.

Las Cafe, A Holland restaurant logo style a tiny restaurant, design includes a modified script typeface which floats above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, layout consists of a changed manuscript font style which floats over a team of elaborate lines and dots.

Logo style for a software designer the style functions as well as famous Holland element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However it meant something to the owner of the business and in quite a few cases the significance supporting a logo is equally as important as how it serves the organization it represents.

Progress logo style produced for a Hollandinterior developer, layout feature a series of red circles that intersect and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Holland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and manages such projects. Interior design is a multifaceted occupation that includes conceptual development, area planning, location examinations, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions in Holland, the characters for letter V as well as A in center of words progressed have actually been customized to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Holland logo design job was done for a leadership advisor that enables business professionals to develop into more effective at handling people, expectations, and productivity.

A Holland business logo layout featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was primed for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a spot to market their used goods to other sports enthusiasts.

I designed their Holland logo design design utilizing an image which garners the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.

Logo style MQ ranches, this Holland company logo design has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually developed for an Holland regional farm it was really developed for a commodities broker, and this logo design was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create a graphic that projected confidence, success, and wealth.

 Holland Logo design for a not-for-profit, Turning Factor Solutions - the logo design function for externally facing arrowhead and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where exactly the target is. Luckily, in this instance, I nailed a bullseye with the very first shot.

Logo made for the use of an indicator for the restaurant (Brewgrrs), it is an ornate script font style that is similar to a well-known Holland sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to design a business logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Holland, Michigan, MI,
Logo designed by ImageCo, Holland, Michigan, MI,
Logo designed by ImageCo, Holland, Michigan, MI,
Logo designed by ImageCo, Holland, Michigan, MI,
Electrical sign design for Holland restaurnat designed by Holland Sign Business
Holland logo design and brand identity design for Holland companies
Logo designed by ImageCo, Holland, Michigan, MI,
Logo designed by ImageCo, Holland, Michigan, MI,
Logo designed by ImageCo, Holland, Michigan, MI,
Logo designed by ImageCo, Holland, Michigan, MI,
Logo designed by ImageCo, Holland, Michigan, MI,

Logo designed by ImageCo, Holland, Michigan, MI,

Logo designed by ImageCo, Holland, Michigan, MI,

Logo designed by ImageCo, Holland, Michigan, MI,

Logo designed by ImageCo, Holland, Michigan, MI,

Logo designed by ImageCo, Holland, Michigan, MI,
Logo designed by ImageCo, Holland, Michigan, MI,
Logo designed by ImageCo, Holland, Michigan, MI,
Logo designed by ImageCo, Holland, Michigan, MI,
Logo designed by ImageCo, Holland, Michigan, MI,
Logo designed by ImageCo, Holland, Michigan, MI,
Logo designed by ImageCo, Holland, Michigan, MI,
Logo designed by ImageCo, Holland, Michigan, MI,
Logo designed by ImageCo, Holland, Michigan, MI,
Logo designed by ImageCo, Holland, Michigan, MI,