Holt Logo Design

Virtually every new Holt venture realizes that they need a logo, but few new business owners entirely realize the pivotal role their business logo can make in their becoming successful, or the reason that one logo performs more effectively than another. A logo design has an instant and long term impact on the success of a business, pick the right one and it can make the door swing and cash register ring, select the incorrect one and it can be an obstacle and a hindrance for the longevity of a company. The logos included in the ImageCo portfolio help Holt companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be grasped in merely a glance.
  2. Scalability: from business cards to posters a scalable logo will remain legible and equally emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a company logo needs to be lasting and will feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bike produced for a Holt coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening up in an older part of the town and really wanted to cast a vintage tone without appearing as monotonous or low energy. I achieved the two tasks by means of designing a symbol concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo style with a microscope slide and also germs designed for Holt clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and consequences of diseases, mainly the branch of medicine which works with the clinical assessment of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the only instance I recall where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be excessively literal with a design and to a point, this design approaches the company it represents rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more interest grabbing and even more memorable.

logo layout with a leaping eco-friendly frog designed for a family fun facility in Holt.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to include a some springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a route, a stream, and also a tree - designed for Holt travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t shoot locations or things but rather reveal emotional journeys by means of the pictures they record. The thought behind this logo composition was to utilize negative space to project more than what was visible upon first view, which I think is representative of almost all professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I made an effort to do something much the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Holt logo but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Holt logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I honestly relish and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the customer, even though he loved the concept, didn’t care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this specific type of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and colleagues and family as well as with folks that they don’t actually know so as to get impartial point of views on the benefit of a design. Fortunately, he discussed it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a weird creature in the design world given that the people that tend to hire a professional to design their logo understand how crucial a logo design is for their organization so they are way more invested in the result. Every logo design job has it’s share of difficulties, but the biggest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Holt book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it really is the most important part of a published book given that it is in most cases the initial thing a person views in the book shop. For a publishing company, it’s the optimal opportunity that they will ever have to spotlight their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many instances one of the aspects individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a good sense of air travel and it was certainly a success.

 Holt logo design used for advertising as well as a tag design for Vintage Case includes an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be much older cases. For this brand design I strove to come up with a logo that provided a fluid old-fashioned feel to it and could easily be utilized for anything from a web page to a label on brand new cases that looked like they were from another generation.

Logo created for an orthodontist in Holt, layout consist of an arc with lines intersecting via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo jobs considering that it seems that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to company branding, if restaurants approached their branding in the exact same way dental professionals do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo design includes 4 characters startled in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate exactly how individuals ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the likelihood to be comprehended.

Logo layout developed for a hair layout studio including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that conveyed an atmosphere of serenity and class for their new hair salon. I created a concept that did not go the obvious path of making merely a stylized orchid but alternatively crafted a logo that implied a flower in the formation of a swirl integrated into the letter O in the title and by putting emphasis on the concept along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is frequently the incorrect route and in this case, the design ended up not being about the orchid but instead laid the main focus on the feeling that they wanted to project to their patrons.

Arabian equine logo design created for a horse cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed an original logo concept styled to epitomize the unique physical traits of the Arabian type of horses. By having an identifiable head shape and high tail posture, the Arabian is one of the most quite easily identifiable horse types in the whole world.

Las Coffee shop logo design a small dining establishment, design consists of a modified script font style which floats above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, layout includes a customized manuscript typeface which hovers above a team of elaborate lines and also dots.

Logo design for a software designer the style functions and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in many cases the significance behind a business logo is just as important as how it serves the organization it represents.

Progress logo design produced for a Holt interior designer, style function a series of red circles that intersect and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Holt interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, coordinates, and manages such ventures. Interior design is a multifaceted profession that includes conceptual development, area planning, location assessments, programming, research study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in middle of words advanced have been modified to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Holt logo design assignment was performed for a management coach that assists business professionals to develop into more effective at supervising people, expectations, and profitability.

A logo style including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was ready for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a spot to sell off their pre-owned items to other sports enthusiasts. I created their Holt logo dsign along with an illustration that garners the attention of vehicles and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually created for an Holt area farm it was in reality created for a commodities broker, and this particular logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make a image that projects self-confidence, success, and opulence.
Logo designed for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is evocative a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the proprietor to develop a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.