Acute Care 360 ImageCo, Jackson, Michigan, MI,

ImageCo, Jackson, Michigan, MI,

Evolv Design logo designed by ImageCo, Jackson, Michigan, MI,

Red Panda Publishers logo designed by ImageCo, Jackson, Michigan, MI,

Jackson, Michigan, MI,

ImageCo, Jackson, Michigan, MI,
ImageCo, Jackson, Michigan, MI,

Mid Valley Pathology logo designed by ImageCo, Jackson, Michigan, MI,

FSA OK logo designed by ImageCo, Jackson, Michigan, MI,

Emerald Heights logo designed by ImageCo, Jackson, Michigan, MI,

Club Sapphire logo designed by ImageCo, Jackson, Michigan, MI,

Downtown Dogs logo designed by ImageCo, Jackson, Michigan, MI,

School board logo designed by ImageCo, Jackson, Michigan, MI,

Ferry Street Coffee Company logo designed by ImageCo, Jackson, Michigan, MI,

Stoney Forensic logo designed by ImageCo, Jackson, Michigan, MI,

Smart kernels logo designed by ImageCo, Jackson, Michigan, MI,

POINTERS ON PICKING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design agency offers a money back guarantee try to bear in mind that they simply cannot reimburse the time you commit which is eminently more precious than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a design agency can only be evaluated from the quality of their portfolio, if the work in their design portfolio does not contain actual samples chances are they won’t be able to produce a top quality logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s objective is to echo your personal vision for your organization. If a logo designer isn’t focused on realizing your vision, the thing they are really focused on is how fast they can get paid.

Jackson LOGO DESIGN​

For over 20 years ImageCo has been helping entrepreneurs develop unforgettable brand identities. We have undertaken brand design work for builders, colleges, diamond miners, party planners, restaurants, retail stores, and practically every other kind of business you can think of. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every logo design project as though it will be employed as an electric sign. Because of our sign first technique our logo designs can, and have been utilized in everything from garment labels to billboards. Our sign first method insures that our logos are just as effective whether they are used in TV commercials or website apps, they are consistently identifiable, comprehended, and remembered irrespective of size or use.

American Made ★ Design

The thing that seriously sets ImageCo apart from other design firms that you may have come across on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are hired to perform, we do ourselves. No matter the kind of project we undertake, logo design, web site, trade show exhibit, or electrical sign, we do not, and never will job out our client’s work to contractors based outside the USA. When you contact us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not an agent that increases the price of your design project and determines the conditions of how we conduct business.

ASPECTS OF A GOOD LOGO DESIGN

Every new Jackson business understands that they require a logo, but few start ups thoroughly grasp the vital role their logo will make in their becoming successful, or exactly why one logo design performs far better than another. A company logo has a critical and long term impact on the success of a business, choose the correct one and it will make the door swing and phone ring, choose the wrong one and it can be an obstacle and a hindrance for the longevity of an organization. The logos presented in the ImageCo portfolio help Jackson businesses succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t require consideration, they can be understood in just a glance.
  2. Scalability: from business cards to posters a scalable logo will remain legible and just as emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or organization they represent.
  5. Relevance: a company logo must be ageless and will feel equally relevant today, tomorrow, and forty years from today.

understanding branding

Brand – It is a verb and a noun, it is an identifying mark as well as the act of marking something to make sure that it can be distinguished, its origin comes from the mark burned onto livestock. Today a brand represents pretty much anything with a motive, whether it be revenue or politics, a brand is an inherent aspect of specifying the value of something in the public’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are both from the very same family, the difference being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition targeted at a specific audience, it’s goal is to produce a mental image that the audience can identify with.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When a person mentions the brand names Lamborghini or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and brand image is what makes people purchase those products. Brand image is why individuals purchase specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you reflect on the beginning of many branding firms you’ll discover that they are quite often rebranded marketing companies. When somebody says they are in marketing the majority of people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a type of visual design which helps shape the perception of a firm, a product or a business organization. Brand identity designers develop logo designs, signage designs, packaging, and also collateral material such as business cards, stationery, and also brochures. Some identity designers also build sites and also user interfaces. The crucial duty of a brand identity designer is to create the visual cues as well as an emotional tone with the objective of influencing activities, end results and understandings.

select signs/logos

Retro logo style of a bike produced for a Jackson coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually launching in an old section of the city and really wanted to visualize a nostalgic feel without coming across as uninteresting or low energy. I accomplished each of the jobs by designing a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo design with a microscope slide and bacteria created for Jackson medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the root causes and outcomes of diseases, especially the field of medicine that works with the laboratory examination of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be extremely literal with a concept and to a point, this design approaches the company it represents fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more interest grabbing and even more meaningful.

logo layout with a leaping environment-friendly frog created for a family enjoyable center in Jackson.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to integrate a few springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a path, a stream, as well as a tree - created for Jackson traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area because travel photographers don’t shoot locations or things but instead project emotional journeys by means of the images they capture. The idea behind this logo concept was to utilize negative space to project more than what was visible upon first glance, which I think is representative of most good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I made an effort to do something the same to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Jackson logo but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Jackson logo design with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my client, while he loved the concept, really did not care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this specific breed of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and family as well as with people that they don’t actually know so as to get unprejudiced viewpoints on the value of a concept. Fortunately, he shared it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world because the people that are inclined to hire an expert to create their logo design understand how essential a logo is for their company so they are much more vested in the end result. Every logo design project has it’s portion of obstacles, however the largest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, design for Jackson publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it really is the most vital part of a printed book given that it is often the first thing a person views in the book store. Concerning a publishing company, it’s the most ideal opportunity that they will ever have to advertise their product and get their logo design in front of the people that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many instances 1 of the items individuals often tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline based in LA and although I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to imparting a sense of flight and it was certainly a success.

 Jackson logo style utilized for advertising and marketing as well as a label design for Vintage Instance features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be vintage cases. For this logo design I attempted to come up with a logo that provided a fluid retro feel to it and could be utilized for everything from a website to an insignia on brand new cases that seemed like they were from another era.

Logo produced for an orthodontist in Jackson, layout include an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo design jobs due to the fact that it appears that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to business advertising, if dining establishments approached their advertising in the exact same way dental professionals do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo includes 4 characters staggered in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe exactly how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the chance to be understood.

Logo design produced for a Jackson hair design studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which related an atmosphere of simplicity and elegance for their new hair salon. I came up with a design which did not go the obvious course of creating just a stylized orchid but alternatively designed a logo design that implied an orchid in the formation of a swirl integrated in to the letter O in the title and by placing attention on the logo design with the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a business logo is usually the wrong course and in this case, the design ended up not being about the orchid but instead laid the attention on the perception that they wanted to forecast to their clients.

Arabian steed logo style produced for a horse ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct custom logo design fashioned to epitomize the unique physical traits of the Arabian pedigree of equines. By having a different head form and very high tail carriage, the Arabian is one of the very most quite easily recognizable horse lineages in the whole world.

Las Cafe, A Jackson Coffee shop logo design a little restaurant, design consists of a customized script font style which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, design contains a customized manuscript font which floats above a team of ornate lines as well as dots.

Logo design for a software developer the design functions as well as legendary Jackson aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in quite a few cases the substance supporting a logo is equally as important as how it serves the company it represents.

Progress logo layout developed for a Jacksoninterior developer, style feature a collection of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Jackson interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, explores, coordinates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, area planning, location inspections, programming, research, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Jackson, the personalities for letter V as well as A in middle of words advanced have been changed to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Jackson logo design assignment was completed for a leadership expert that aids business professionals to become more successful at overseeing people, expectations, and productivity.

A Jackson business logo style including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was primed for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a spot to market their previously owned goods to other sports enthusiasts.

I designed their Jackson logo design along with an image which garners the interest of traffic and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.

Logo layout MQ ranches, this Jackson company logo style has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really designed for an Jackson area farm it was in reality created for a commodities broker, and this company was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to produce a brand mark that projects confidence, success, and luxury.

 Jackson Logo design for a not-for-profit, Turning Point Solutions - the logo design feature for externally encountering arrowhead and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye without knowing where the target is. Fortunately, in this instance, I struck a bullseye with the 1st try.

Logo designed for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate script font style that is similar to a popular Jackson sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the business owner to create a business logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Jackson, Michigan, MI,
Logo designed by ImageCo, Jackson, Michigan, MI,
Logo designed by ImageCo, Jackson, Michigan, MI,
Logo designed by ImageCo, Jackson, Michigan, MI,
Electrical sign design for Jackson restaurnat designed by Jackson Sign Shop
Jackson logo design and brand identity design for Jackson companies
Logo designed by ImageCo, Jackson, Michigan, MI,
Logo designed by ImageCo, Jackson, Michigan, MI,
Logo designed by ImageCo, Jackson, Michigan, MI,
Logo designed by ImageCo, Jackson, Michigan, MI,
Logo designed by ImageCo, Jackson, Michigan, MI,

Logo designed by ImageCo, Jackson, Michigan, MI,

Logo designed by ImageCo, Jackson, Michigan, MI,

Logo designed by ImageCo, Jackson, Michigan, MI,

Logo designed by ImageCo, Jackson, Michigan, MI,

Logo designed by ImageCo, Jackson, Michigan, MI,
Logo designed by ImageCo, Jackson, Michigan, MI,
Logo designed by ImageCo, Jackson, Michigan, MI,
Logo designed by ImageCo, Jackson, Michigan, MI,
Logo designed by ImageCo, Jackson, Michigan, MI,
Logo designed by ImageCo, Jackson, Michigan, MI,
Logo designed by ImageCo, Jackson, Michigan, MI,
Logo designed by ImageCo, Jackson, Michigan, MI,
Logo designed by ImageCo, Jackson, Michigan, MI,
Logo designed by ImageCo, Jackson, Michigan, MI,