Jackson Logo Design

Each and every new Jackson organization understands that they need a logo, but few new business owners entirely comprehend the essential role their business logo can play in their financial success, or precisely why one logo performs better than another. A logo design has a critical and lasting effect on the financial success of a company, select the right one and it can make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and an impediment for the life span of a business. The logos included in the ImageCo portfolio help Jackson companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos don’t demand scrutiny, they can be understood in just a look.
  2. Scalability: from business cards to posters a scalable logo design will be legible and just as emotive at any dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a company logo should be timeless and will feel relevant today, tomorrow, and twenty years from now.

Retro logo design of a bike developed for a Jackson coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were launching in an old section of the community and hoped to cast a retro vibe without coming across as stodgy or low energy. I accomplished the two jobs by developing a sign design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and bacteria designed for Jackson medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and outcomes of diseases, mainly the field of healthcare that works with the laboratory assessment of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be extremely literal with a design and to a degree, this design approaches the company it represents rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more interest grabbing and much more unforgettable.

logo style with a jumping green frog made for a family members enjoyable facility in Jackson.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to incorporate a few springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a hill, a route, a stream, and a tree - created for Jackson traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche profession because travel photographers don’t capture places or things but instead communicate emotional experiences by means of the pictures they record. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I made an effort to do something very similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Jackson logo but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Jackson logo layout with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I seriously relish and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the client, even though he liked the concept, didn’t care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his aversion for this particular breed of sea bird.

When I turn a design over to a client I encourage all of them to share it with friends and colleagues and family as well as with folks that they don’t actually know so as to get honest assessments on the value of a design. Fortunately, he discussed it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world because the people that have a tendency to hire a professional to design their logo design understand how vital a logo design is for their company so they are way more invested in the outcome. Every logo project has it’s allotment of challenges, but the most significant obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Jackson publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it really is the most critical part of a printed book given that it is ordinarily the initial thing a person views in the book store. Regarding a publisher, it’s the opportunity they will likely ever have to promote their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many occurrences 1 of the items individuals tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service located in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a sense of flight and it was surely a winner.

 Jackson logo style made use of for advertising as well as a label layout for Vintage Case features an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be antique cases. For this business logo design I strove to come up with a logo that offered a fluid retro feel to it and could be used for every thing from a web site to a label on brand new cases that appeared like they were from a different generation.

Logo design developed for an orthodontist in Jackson, design include an arc with lines intersecting through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging and difficult logo design projects due to the fact that it appears that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to company advertising, if restaurants approached their advertising in the exact same way dentists do every one of their company logos would be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo includes 4 characters startled in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate exactly how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself won’t have the chance to be comprehended.

Logo style produced for a hair design workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which projected a feeling of calmness and elegance for their new hair studio. I came up with a concept which did not go the obvious path of making merely a stylized orchid but rather designed a logo that implied a flower in the pattern of a swirl blended into the letter O in the name and by placing attention on the logo design along with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a logo is usually the wrong direction and in this case, the design ended up not being about the orchid but instead put the focus on the perception that they wanted to transmit to their customers.

Arabian horse logo design created for a steed cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind logotype concept styled to display the unique physical traits of the Arabian kind of horses. By having a different head shape and higher tail carriage, the Arabian is one of the most quite easily recognizable horse lineages in the whole world.

Las Cafe logo style a little dining establishment, style consists of a changed script font style which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, design contains a modified manuscript font style which hovers over a team of elaborate lines and also dots.

Logo design for a software program designer the layout attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in quite a few cases the symbolism behind a business logo is equally as important as how it serves the company it represents.

Progress logo design created for a Jackson interior designer, style attribute a collection of red circles that converge as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Jackson interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, coordinates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, area planning, site examinations, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words progressed have been customized to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Jackson logo design assignment was completed for a management consultant that helps business professionals to develop into more efficient at overseeing people, expectations, and profitability.

A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was ready for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a place to sell off their used goods to other sports enthusiasts. I tailored their Jackson business logo dsign utilizing an image which garners the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo design has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually produced for an Jackson regional farm it was really devised for an investments broker, and this creative logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to generate a graphic that projected self-confidence, success, and wealth.
Logo created for using an indicator for the dining establishment (Brewgrrs), it is an ornate script font that is similar to a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to design a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.