Acute Care 360 ImageCo, Kalamazoo, Michigan, MI,

ImageCo, Kalamazoo, Michigan, MI,

Evolv Design logo designed by ImageCo, Kalamazoo, Michigan, MI,

Red Panda Publishers logo designed by ImageCo, Kalamazoo, Michigan, MI,

Kalamazoo, Michigan, MI,

ImageCo, Kalamazoo, Michigan, MI,
ImageCo, Kalamazoo, Michigan, MI,

Mid Valley Pathology logo designed by ImageCo, Kalamazoo, Michigan, MI,

FSA OK logo designed by ImageCo, Kalamazoo, Michigan, MI,

Emerald Heights logo designed by ImageCo, Kalamazoo, Michigan, MI,

Club Sapphire logo designed by ImageCo, Kalamazoo, Michigan, MI,

Downtown Dogs logo designed by ImageCo, Kalamazoo, Michigan, MI,

School board logo designed by ImageCo, Kalamazoo, Michigan, MI,

Ferry Street Coffee Company logo designed by ImageCo, Kalamazoo, Michigan, MI,

Stoney Forensic logo designed by ImageCo, Kalamazoo, Michigan, MI,

Smart kernels logo designed by ImageCo, Kalamazoo, Michigan, MI,

TIPS FOR FINDING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design company presents a money back guarantee try to bear in mind that they can’t refund the amount of time you invest which is eminently more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but in the end a designer can only be determined by the quality of their design work, if the work in their design portfolio does not feature actual examples chances are they won’t be able to deliver a premium logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s objective is to reflect your unique vision for your company. If a logo designer is not focused on realizing your vision, the thing they are really focused on is how fast they can get paid.

Kalamazoo LOGO DESIGN​

For over 2 decades ImageCo has been helping entrepreneurs establish unforgettable brand identities. We have undertaken brand identity design work for builders, schools, heart surgeons, party planners, bistros, retail stores, and just about every other kind of business concern you can envision. What makes us different compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be utilized as an electrical sign. As a result of our sign first technique our identity designs can, and have been used in everything from fashion labels to neon signs. Our sign first method insures that our logos are equally effective whether they are used in TV commercials or web applications, they are consistently recognizable, comprehended, and remembered regardless of scale or purpose.

American Made ★ Design

The one difference which seriously sets ImageCo apart from many of the design agencies that you might have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to perform, we do ourselves. Regardless of the kind of design project we take on, logo design, web page, trade show exhibit, or electrical sign, we do not, and never will job-out our client’s projects to companies based outside the United States. When you contact us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not a go-between that marks up the price of your design project and determines the conditions of how my customers and I do business.

ASPECTS OF A GREAT LOGO DESIGN

Virtually every new Kalamazoo business understands that they probably need a logo, but few start ups thoroughly realize the pivotal role their logo can perform in their becoming successful, or the reason that one logo design functions more effectively than another. A logo has a critical and long term influence on the prosperity of a company, select the right one and it will make the door swing and phone ring, select the wrong one and it will be a barrier and an impediment for the life span of a business. The logos presented in the ImageCo portfolio help Kalamazoo businesses succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and just as emotive at virtually any dimension.
  3. Versatility: logos which function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or company they brand.
  5. Relevance: a business logo should be lasting and should feel equally relevant today, tomorrow, and thirty years from today.

understanding branding

Brand – It’s both a verb and a noun, it’s an identifying mark and the process of noting something to make sure that it could be identified, its origin originates from the mark burned onto animals. Nowadays a brand indicates basically anything with an objective, regardless of whether it be profit or political parties, a brand is an intrinsic aspect of specifying the value of a specific thing in the customer’s mind.

Branding – Is sort of like advertising and marketing’s attractive cousin, they are both from the exact same family, the difference being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest aimed at a target audience, it’s goal is to develop an image that the target market will likely identify with.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When somebody states the names Ferrari or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and brand image is what makes people want those products. Brand image is why people acquire specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you look back at the origin of many branding agencies you’ll find that they are frequently re-branded marketing agencies. When a person claims they are in advertising and marketing lots of people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a kind of visual design that helps form the perception of a company, a product or a company. Brand identity designers create logo designs, signage designs, product packaging, as well as collateral material such as business cards, stationery, and brochures. Some visual designers also build sites and also software interfaces. The essential function of a brand identity designer is to develop the visual cues and also an emotional tone with the objective of influencing activities, outcomes and also perceptions.

Featured logos & signs

Retro logo layout of a bike developed for a Kalamazoo coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually opening up in an old section of town and wished to visualize a retro vibe without coming across as uninteresting or low energy. I accomplished both jobs by means of developing a logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide and bacteria created for Kalamazoo medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and effects of diseases, especially the field of healthcare that works with the laboratory evaluation of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Typically I try not to be excessively literal with a design and to a degree, this design approaches the company it serves rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more attention grabbing and much more memorable.

logo layout with a jumping green frog designed for a household enjoyable facility in Kalamazoo.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to include a handful of springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a trail, a stream, as well as a tree - developed for Kalamazoo travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers don’t capture places or things but rather project emotional experiences through the pictures they capture. The thought behind this logo design was to make use of negative space to communicate more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I tried to do something very similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Kalamazoo logo design but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Kalamazoo logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I seriously savor and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my client, while he liked the concept, really did not care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and colleagues and family as well as with people that they don’t even know so as to get neutral point of views on the worthiness of a design concept. Fortunately, he discussed it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world given that the people that tend to hire an expert to design their logo design recognize how essential a logo design is for their company so they are way more vested in the outcome. Every logo project has it’s share of challenges, however the greatest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Kalamazoo publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, nevertheless it really is the most vital part of a published book because it is ordinarily the initial thing a person sees in the book store. Regarding a publishing company, it’s the opportunity they will ever have to advertise their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many occurrences one of the aspects people usually tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service based in LA and while I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a spirit of air travel and it was surely a success.

 Kalamazoo logo layout made use of for marketing as well as a label layout for Vintage Case features an old font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that appeared to be much older cases. For this business logo concept I strove to come up with a logo that possessed a fluid retro feel to it and could be utilized for anything from a web site to a label on brand new cases that seemed like they were from another generation.

Logo design created for an orthodontist in Kalamazoo, style include an arc with lines converging via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo projects because it appears that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to small business marketing, if restaurants approached their advertising in the very same way dental offices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo design features 4 personalities surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to explain precisely how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the chance to be understood.

Logo design developed for a Kalamazoo hair design workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which communicated an atmosphere of calmness and elegance for their new hair studio. I came up with a design that did not go the obvious direction of making merely a stylized orchid but rather designed a logo design that suggested an orchid in the pattern of a swirl featured in to the letter O in the name and by placing attention on the logo design using the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a logo design is generally the incorrect route and in this case, the design ended up not being about the orchid but instead laid the main focus on the emotion that they really wanted to forecast to their clients.

Arabian steed logo layout created for an equine cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original organization logo design customized to symbolize the unique physical traits of the Arabian breed of equines. By having a distinctive head form and higher tail posture, the Arabian is one of the highly immediately recognizable horse types in the whole world.

Las Cafe, A Kalamazoo restaurant logo style a little dining establishment, design includes a modified script font style which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, style consists of a customized script typeface which hovers over a team of luxuriant lines as well as dots.

Logo style for a software application programmer the style features and also legendary Kalamazoo element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in many cases the substance supporting a logo is just as important as how it brands the enterprise it stands for.

Progress logo layout created for a Kalamazooindoor designer, design feature a collection of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Kalamazoo interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, collaborates, and oversees such projects. Interior design is a multifaceted profession that includes conceptual development, space planning, site assessments, programming, investigation, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Kalamazoo, the personalities for letter V as well as A in middle of the word advanced have actually been modified to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Kalamazoo logo design assignment was done for a leadership specialist that aids business professionals to become more successful at supervising people, expectations, and productivity.

A Kalamazoo business logo layout featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was primed for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their secondhand items to other sports enthusiasts.

I designed their Kalamazoo logo design utilizing a graphic which pulls in the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ farms, this Kalamazoo company logo design has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really developed for an Kalamazoo area farm it was in reality developed for an investments broker, and this brand was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate an identity that projects esteem, financial success, and luxury.

 Kalamazoo Logo design for a not-for-profit, Turning Factor Solutions - the logo design function for externally facing arrow as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where the target is. Thankfully, in this instance, I nailed a bullseye with the 1st go.

Logo design made for using an indication for the restaurant (Brewgrrs), it is an elaborate script typeface that is evocative a well-known Kalamazoo sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the owner to produce a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Kalamazoo, Michigan, MI,
Logo designed by ImageCo, Kalamazoo, Michigan, MI,
Logo designed by ImageCo, Kalamazoo, Michigan, MI,
Logo designed by ImageCo, Kalamazoo, Michigan, MI,
Electrical sign design for Kalamazoo restaurnat designed by Kalamazoo Sign Business
Kalamazoo logo design and brand identity design for Kalamazoo companies
Logo designed by ImageCo, Kalamazoo, Michigan, MI,
Logo designed by ImageCo, Kalamazoo, Michigan, MI,
Logo designed by ImageCo, Kalamazoo, Michigan, MI,
Logo designed by ImageCo, Kalamazoo, Michigan, MI,
Logo designed by ImageCo, Kalamazoo, Michigan, MI,

Logo designed by ImageCo, Kalamazoo, Michigan, MI,

Logo designed by ImageCo, Kalamazoo, Michigan, MI,

Logo designed by ImageCo, Kalamazoo, Michigan, MI,

Logo designed by ImageCo, Kalamazoo, Michigan, MI,

Logo designed by ImageCo, Kalamazoo, Michigan, MI,
Logo designed by ImageCo, Kalamazoo, Michigan, MI,
Logo designed by ImageCo, Kalamazoo, Michigan, MI,
Logo designed by ImageCo, Kalamazoo, Michigan, MI,
Logo designed by ImageCo, Kalamazoo, Michigan, MI,
Logo designed by ImageCo, Kalamazoo, Michigan, MI,
Logo designed by ImageCo, Kalamazoo, Michigan, MI,
Logo designed by ImageCo, Kalamazoo, Michigan, MI,
Logo designed by ImageCo, Kalamazoo, Michigan, MI,
Logo designed by ImageCo, Kalamazoo, Michigan, MI,