Kentwood, Michigan Logo Design

Nearly every new Kentwood company realizes that they need a logo, however few entrepreneurs thoroughly grasp the crucial role their logo can perform in their becoming successful, or why one logo works far better than another. A logo design has a critical and long term impact on the growth of a business, choose the correct one and it will make the door swing and phone ring, go with the incorrect one and it will be an obstacle and a hindrance for the longevity of an organization.

The logos presented in the ImageCo portfolio help Kentwood, Michigan businesses prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logo designs do not demand consideration, they can be understood in just a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a logo must be timeless and should feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bike developed for a Kentwood, Michigan coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually opening up in an older section of the community and hoped to project an old-fashioned feel without appearing as uninteresting or low energy. I accomplished both of these jobs via creating a sign concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo layout with a microscope slide as well as germs developed for Kentwood, Michigan clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and outcomes of diseases, especially the branch of healthcare that deals with the clinical examination of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and much more meaningful.

logo layout with a jumping eco-friendly frog made for a family members fun facility in Kentwood, Michigan.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to integrate a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, and also a tree - created for Kentwood, Michigan travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area because travel photographers don’t capture locations or things but rather convey emotional experiences by means of the images they capture. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I attempted to do something much the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Kentwood logo but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Kentwood logo layout with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly enjoy and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my customer, even though he loved the concept, didn’t care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this specific type of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with colleagues and family members as well as with folks that they don’t even know so as to get unprejudiced judgements on the benefit of a design concept. Fortunately, he shared it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a strange creature in the design world because the people that tend to hire an expert to create their logo understand how vital a logo design is for their company so they are much more invested in the result. Every logo project has it’s share of difficulties, but the largest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Kentwood, Michigan book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, nevertheless it really is the most essential part of a printed book because it is in most cases the initial thing a person views in the bookstore. Concerning a publishing company, it’s the absolute best opportunity that they will ever have to advertise their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many cases 1 of the aspects consumers often tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service located in LA and although I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to affording a sense of air travel and it was undoubtedly a victory.

 Kentwood logo design used for marketing as well as a label design for Vintage Situation features an old font style design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which seemed to be much older cases. For this business logo concept I strove to come up with a logo that provided a fluid old-fashioned feel to it and could be utilized for every thing from a website to a label on brand new cases that looked like they were from a different era.

Logo created for an orthodontist in Kentwood, Michigan, design include an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo jobs due to the fact that it appears that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to business advertising, if dining establishments approached their branding in the exact same way dental practitioners do every one of their company logos would be a picture explaining anything they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually enjoy doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo design features 4 characters startled in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe how individuals ought to think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the opportunity to be comprehended.

Logo style created for a hair layout workshop including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which related a feeling of contentment and connection for their new hair salon. I came up with a design which didn’t go the obvious direction of designing merely a stylized orchid but instead designed a business logo that implied a flower in the formation of a swirl blended in to the letter O in the name and by putting attention on the concept along with the figure of a hummingbird floating over the image itself. The obvious path in designing a business logo is frequently the incorrect route and in this case, the design ended up not being about the flower but instead put the focus on the emotion that they wanted to transmit to their clients.

Arabian equine logo design created for a steed cattle ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo design tailored to embody the unique physical traits of the Arabian type of equines. By having an unique head shape and very high tail carriage, the Arabian is one of the most quite easily identifiable horse lineages in the world.

Las Coffee shop logo design a little restaurant, style includes a changed script font style which hovers over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, style contains a modified script typeface which hovers above a team of ornate lines and dots.

Logo layout for a software programmer the style functions and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in many cases the symbolism supporting a logo is equally as important as how it brands the company it represents.

Advance logo style produced for a Kentwood, Michigan indoor developer, layout attribute a series of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Kentwood, Michigan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, collaborates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, space planning, location assessments, programming, analysis, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in center of the word progressed have actually been customized to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Kentwood, Michigan logo design assignment was undertaken for a leadership specialist that enables business professionals to develop into more effective at overseeing people, expectations, and profitability.
A logo style including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was primed for an outdoor sporting store that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a location to market their secondhand products to other sports enthusiasts. I created their Kentwood business logo dsign along with a graphic which captures the interest of traffic and projects an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really developed for an Kentwood, Michigan area farm it was really designed for an investments broker, and this particular logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop an identity that projects assurance, effectiveness, and opulence.

 Kentwood Logo design for a nonprofit, Transforming Factor Solutions - the logo layout function for outwardly dealing with arrow and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where the target is. Thankfully, in this particular instance, I nailed a bullseye with the first go.

Logo design designed for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is evocative a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the proprietor to design a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.