Lansing, Michigan Logo Design

Nearly every new Lansing organization understands that they require a logo, but few new business owners entirely grasp the vital role their business logo can perform in their becoming successful, or precisely why one logo design works better than another. A logo design has an instant and sustaining impact on the success of a company, go with the correct one and it will make the door swing and cash register ring, choose the wrong one and it can be a barrier and a hindrance for the life span of a business.

The logos presented in the ImageCo portfolio help Lansing, Michigan businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs do not demand deliberation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and just as emotive at every size.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design should be ageless and will feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bike produced for a Lansing, Michigan coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually launching in an older part of the town and wished to cast a nostalgic atmosphere without appearing as monotonous or low energy. I fulfilled both of these tasks by means of designing a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo style with a microscope slide and bacteria created for Lansing, Michigan clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and outcomes of diseases, especially the field of medicine that works with the laboratory assessment of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the only instance I recall where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be excessively literal with a concept and to a point, this design approaches the company it serves quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more attention grabbing and more memorable.

logo design with a leaping eco-friendly frog designed for a household enjoyable facility in Lansing, Michigan.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to include a few springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a path, a stream, as well as a tree - made for Lansing, Michigan travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t shoot locations or things but rather communicate emotional experiences by means of the photos they capture. The thought behind this logo concept was to use negative space to reveal more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I tried to do something much the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Lansing logo design but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

 Lansing logo design with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I really savor and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the client, while he liked the concept, really did not care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this specific type of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with colleagues and family members as well as with folks that they don’t even know so as to get honest point of views on the merit of a design. Fortunately, he discussed it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a strange animal in the design world given that the people that are inclined to hire an expert to create their business logo understand how important a logo design is for their company so they are much more invested in the result. Every logo project possesses it’s portion of hurdles, but the greatest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Lansing, Michigan publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it is the most essential part of a published book considering that it is usually the first thing a person views in the book shop. Concerning a publishing company, it’s the absolute best opportunity they will ever have to spotlight their product and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many occurrences one of the aspects people often tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company located in LA and while I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of flight and it was certainly a success.

 Lansing logo style made use of for advertising and marketing and a tag layout for Vintage Situation features an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be antique cases. For this brand concept I tried to come up with a logo that possessed a fluid retro feel to it and could be used for every thing from a website to a label on brand new cases that looked like they were from a different point in time.

Logo design produced for an orthodontist in Lansing, Michigan, style consist of an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo design projects due to the fact that it appears that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business advertising, if restaurants approached their branding in the exact same way dental offices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo design includes 4 personalities surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate specifically how individuals ought to think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that explains itself will never have the opportunity to be understood.

Logo layout produced for a hair style workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which communicated a spirit of simplicity and class for their new hair salon. I came up with a design that did not go the obvious direction of making simply a stylized orchid but rather designed a logo design that implied an orchid in the formation of a swirl featured into the letter O in the name and by placing attention on the logo design using the figure of a hummingbird hovering above the image itself. The obvious path in creating a logo is in most cases the incorrect course and in this case, the design ended up not being about the flower but instead placed the importance on the feeling that they really wanted to project to their patrons.

Arabian equine logo layout developed for a horse ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind company logo design fashioned to exemplify the unique physical traits of the Arabian type of horses. With a different head shape and higher tail posture, the Arabian is one of the very most immediately recognizable horse breeds in the world.

Las Coffee shop logo style a tiny dining establishment, design includes a modified manuscript typeface which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, style consists of a changed script font which hovers over a team of luxuriant lines and also dots.

Logo style for a software program developer the design functions as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in many cases the meaning behind a business logo is just as important as how it serves the enterprise it represents.

Progress logo style produced for a Lansing, Michigan interior developer, style feature a series of red circles that intersect as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lansing, Michigan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, coordinates, and manages such projects. Interior design is a multifaceted occupation that includes conceptual development, space planning, location evaluations, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V as well as A in middle of the word progressed have been customized to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lansing, Michigan logo design job was done for a management expert that helps business professionals to become more successful at handling people, expectations, and productivity.
A logo style including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was ready for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a location to sell their secondhand products to other sports enthusiasts. I tailored their Lansing business logo dsign with an image that captures the interest of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo layout has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really developed for an Lansing, Michigan regional farm it was in reality created for a products broker, and this company logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to make an identity that projected trust, financial success, and luxury.

 Lansing Logo design for a not-for-profit, Turning Factor Solutions - the logo design feature for ostensibly encountering arrow and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where the target is. Thankfully, in this instance, I nailed a bullseye with the 1st try.

Logo design made for using an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is evocative a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to create a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.