Lincoln Park Logo Design

Every new Lincoln Park organization understands that they need a logo, however few entrepreneurs thoroughly realize the key role their organization logo will perform in their financial success, or exactly why one business logo functions far better than another. A company logo has a critical and sustaining effect on the success of a business, go with the right one and it will make the door swing and phone ring, choose the incorrect one and it will be an obstacle and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Lincoln Park businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo will be legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo design must be lasting and should feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bicycle developed for a Lincoln Park coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening in an old part of the area and really wanted to visualize a retro atmosphere without appearing as monotonous or low energy. I accomplished each of the jobs via designing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo style with a microscope slide as well as bacteria developed for Lincoln Park clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and effects of diseases, mainly the branch of medicine that deals with the clinical assessment of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be excessively literal with a design and to a point, this design approaches the company it serves quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more attention grabbing and more unforgettable.

logo style with a jumping eco-friendly frog designed for a family enjoyable facility in Lincoln Park.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to integrate a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a trail, a stream, as well as a tree - developed for Lincoln Park travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector because travel photographers don’t capture locations or things but instead reveal emotional experiences by means of the images they capture. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I attempted to do something comparable to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Lincoln Park logo design but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Lincoln Park logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I really savor and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his scorn for this particular type of sea bird.

When I turn a design over to a customer I encourage all of them to share it with friends and colleagues and family as well as with people that they don’t actually know so as to get unprejudiced point of views on the worthiness of a design. Fortunately, he discussed it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire a professional to create their business logo recognize how crucial a logo is for their organization so they are way more vested in the outcome. Every logo design job has it’s share of hurdles, however the largest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Lincoln Park book author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, but it is the most necessary part of a printed book because it is usually the first thing a person views in the book shop. For a publishing company, it’s the optimal opportunity that they will ever have to spotlight their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many cases 1 of the aspects individuals often tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of flight and it was surely a victory.

 Lincoln Park logo design used for advertising as well as a tag design for Vintage Case features an archaic font style layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that seemed to be much older cases. For this custom logo design I tried to come up with a logo that provided a fluid retro feel to it and could easily be used for every thing from a web site to a label on brand new cases that appeared like they were from a different point in time.

Logo developed for an orthodontist in Lincoln Park, layout include an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo design projects due to the fact that it seems that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to business branding, if dining establishments approached their advertising in the same way dental practitioners do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo features 4 personalities startled in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize specifically how people ought to think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the chance to be comprehended.

Logo layout developed for a hair style studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which projected an atmosphere of simplicity and elegance for their new hair salon. I came up with a concept that did not go the obvious path of creating just a stylized orchid but instead designed a logo design which suggested a flower in the pattern of a swirl blended into the letter O in the name and by putting emphasis on the logo design along with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a logo design is oftentimes the wrong route and in this case, the design ended up not being about the orchid but alternately put the main focus on the emotion that they wanted to forecast to their clients.

Arabian equine logo design created for an equine cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind company logo concept fashioned to illustrate the unique physical traits of the Arabian type of equines. With a different head form and very high tail carriage, the Arabian is one of the most immediately recognizable horse breeds in the entire world.

Las Cafe logo style a little restaurant, style contains a changed manuscript font style which floats over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, layout consists of a changed script font which floats above a team of luxuriant lines as well as dots.

Logo design for a software application programmer the style functions and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in many cases the significance behind a logo design is just as important as how it serves the enterprise it stands for.

Evolve logo style produced for a Lincoln Park indoor designer, style feature a series of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lincoln Park interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, explores, collaborates, and oversees such projects. Interior design is a diverse profession that involves conceptual development, space planning, site examinations, programming, research study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in center of the word progressed have been modified to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lincoln Park logo design assignment was done for a management advisor that enables business professionals to become more effective at handling people, expectations, and productivity.

A logo style including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market place was primed for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a spot to sell off their secondhand equipment to other sports enthusiasts. I created their Lincoln Park business logo dsign using an image which grabs the attention of traffic and projects an image that evokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo style has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really composed for an Lincoln Park regional farm it was actually designed for a products broker, and this company was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop a brand mark that projected trust, financial success, and opulence.
Logo made for using a sign for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is evocative a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the proprietor to produce a logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.