Livonia Logo Design

Every new Livonia venture realizes that they need a logo, yet few new business owners entirely are aware of the crucial role their company logo can make in their success, or why one business logo performs better than another. A company logo has an instant and lasting influence on the financial success of a business, select the correct one and it will make the door swing and phone ring, select the wrong one and it can be a barrier and an impediment for the life of a company. The logos featured in the ImageCo portfolio help Livonia businesses prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs do not demand contemplation, they can be realized in just a look.
  2. Scalability: from business cards to billboards a scalable logo will be legible and just as emotive at every scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a business logo must be lasting and should feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bike produced for a Livonia coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually launching in an old section of the area and hoped to project an old-fashioned feel without appearing as stodgy or low energy. I achieved both of these jobs via creating a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo style with a microscope slide as well as germs made for Livonia clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the triggers and outcomes of diseases, especially the field of medicine which deals with the clinical evaluation of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be overly literal with a design and to a degree, this design approaches the company it represents fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more focus grabbing and much more meaningful.

logo layout with a jumping green frog developed for a family fun center in Livonia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for physicians, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a hill, a path, a stream, and a tree - designed for Livonia travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector because travel photographers tend not to shoot locations or things but instead communicate emotional journeys through the images they capture. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be communicated with just words. I tried to do something comparable to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Livonia logo design but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 Livonia logo style with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I honestly savor and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my customer, even though he liked the concept, didn’t care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his scorn for this particular variety of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and colleagues and family members as well as with people that they don’t even know so as to get neutral assessments on the merit of a design concept. Fortunately, he talked about it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world given that the people that have a tendency to hire a professional to create their logo realize how essential a logo design is for their business so they are way more invested in the result. Every logo job has it’s share of challenges, but the largest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Livonia book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it is the most vital part of a published book due to the fact that it is often the very first thing a person views in the bookstore. Regarding a publisher, it’s the optimal opportunity that they will likely ever have to publicize their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many instances one of the traits individuals usually tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service located in LA and while I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of airline flight and it was undoubtedly a victory.

 Livonia logo layout used for advertising and marketing and a tag layout for Vintage Situation includes an old font layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which looked to be antique cases. For this logo concept I strove to come up with a logo that provided a fluid old-fashioned feel to it and could be utilized for every thing from a web site to a label on brand new cases that appeared like they were from another generation.

Logo design produced for an orthodontist in Livonia, layout consist of an arc with lines converging via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo projects due to the fact that it appears that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to business marketing, if dining establishments approached their advertising in the exact same way dental practices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo features 4 personalities surprised in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe how individuals ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself won’t have the chance to be understood.

Logo layout produced for a hair layout workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that related a sense of simplicity and class for their new hair salon. I created a design that didn’t go the obvious path of crafting merely a stylized orchid but alternatively delivered a company logo that suggested a flower in the formation of a swirl incorporated in to the letter O in the name and by placing emphasis on the logo design along with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a logo is in most cases the incorrect course and in this case, the design ended up not being about the orchid but alternately laid the attention on the feeling that they really wanted to forecast to their clients.

Arabian horse logo style produced for a steed ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique brand design customized to exemplify the unique physical traits of the Arabian breed of equines. With a distinctive head form and very high tail posture, the Arabian is one of the very most easily recognizable equine breeds in the world.

Las Cafe logo design a small dining establishment, style consists of a customized script font style which floats above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, design contains a modified manuscript font which floats over a group of elaborate lines as well as dots.

Logo layout for a software developer the style features and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in quite a few cases the meaning behind a business logo is equally as important as how it brands the company it stands for.

Develop logo style produced for a Livonia interior developer, layout function a collection of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Livonia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, coordinates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, area planning, site inspections, programming, investigation, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word progressed have been customized to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Livonia logo design project was undertaken for a management advisor that aids business professionals to develop into more successful at handling people, expectations, and profitability.

A logo layout including an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly knew the market place was ready for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their pre-owned equipment to other sports enthusiasts. I created their Livonia business logo dsign with an image which captures the interest of traffic and projects an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo design has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually developed for an Livonia area farm it was actually designed for an investments broker, and this particular business logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create a brand mark that projected self-assurance, effectiveness, and prosperity.
Logo created for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the business owner to design a logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.