Midland, Michigan Logo Design

Virtually every new Midland business person knows they need a logo, yet few entrepreneurs thoroughly recognize the pivotal role their logo will perform in their financial success, or exactly why one logo design works more effectively than another. A company logo has an immediate and long-term influence on the success of a company, go with the correct one and it can make the door swing and cash register ring, choose the wrong one and it can be a barrier and an impediment for the longevity of a company.

The logos presented in the ImageCo portfolio help Midland, Michigan companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos do not require contemplation, they can be understood in just a look.
  2. Scalability: from labels to posters a scalable business logo will be legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo needs to be timeless and should feel as relevant today, tomorrow, and forty years from now.
Retro logo style of a bicycle produced for a Midland, Michigan coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening in an old part of the town and really wanted to visualize a vintage atmosphere without coming across as uninteresting or low energy. I fulfilled the two jobs via developing a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo design with a microscopic lense slide and also bacteria made for Midland, Michigan medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the triggers and effects of diseases, especially the branch of healthcare which deals with the clinical examination of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it represents very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more focus grabbing and even more memorable.

logo style with a jumping eco-friendly frog developed for a family fun facility in Midland, Michigan.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to integrate a few springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a trail, a stream, as well as a tree - developed for Midland, Michigan traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers don’t shoot places or things but rather communicate emotional experiences through the images they capture. The idea behind this logo design was to use negative space to reveal more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I attempted to do something the same to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Midland logo but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Midland logo style with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I really savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the client, while he liked the concept, didn’t care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this particular kind of sea bird.

When I turn a design over to a client I encourage them to talk about it with friends and colleagues and family as well as with folks that they don’t even know so as to get impartial assessments on the value of a concept. Fortunately, he discussed it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a weird creature in the design world because the people that are inclined to hire an expert to create their logo comprehend how crucial a logo is for their business so they are much more vested in the outcome. Every logo design project possesses it’s allotment of difficulties, however the largest obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Midland, Michigan book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, but it really is the most critical part of a printed book considering that it is in most cases the very first thing a person sees in the book shop. Regarding a publisher, it’s the opportunity that they will ever have to advertise their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many cases 1 of the things consumers often tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company located in LA and although I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to imparting a good sense of flight and it was undoubtedly a victory.

 Midland logo layout made use of for advertising and also a tag design for Vintage Situation features an antiquated font style design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which looked to be much older cases. For this business logo concept I attempted to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that looked like they were from a different era.

Logo design created for an orthodontist in Midland, Michigan, design include an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo jobs because it appears that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to business advertising, if restaurants approached their advertising in the same way dentists do every one of their logos would definitely be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo design features 4 personalities staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that communicated that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain precisely how people should think or feel they don’t understand the mission of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that explains itself will never have the opportunity to be comprehended.

Logo style developed for a hair style workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which projected a sense of tranquility and class for their new hair salon. I created a concept which did not go the obvious direction of crafting merely a stylized orchid but instead designed a logo which implied an orchid in the pattern of a swirl incorporated into the letter O in the title and by putting emphasis on the logo design using the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a logo design is usually the incorrect path and in this case, the design ended up not being about the orchid but instead placed the emphasis on the feeling that they wanted to project to their clients.

Arabian horse logo style created for a steed ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind logo design tailored to exemplify the unique physical traits of the Arabian kind of horses. By having a distinctive head shape and very high tail carriage, the Arabian is one of the very most easily recognizable horse types in the entire world.

Las Cafe logo design a little dining establishment, layout contains a customized script font style which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, design consists of a customized manuscript font style which floats above a group of luxuriant lines and also dots.

Logo style for a software application developer the design features and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in many cases the significance behind a logo design is just as important as how it serves the business it stands for.

Develop logo layout created for a Midland, Michigan interior designer, style attribute a series of red circles that converge and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Midland, Michigan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, researches, coordinates, and oversees such projects. Interior design is a multifaceted occupation that involves conceptual development, space planning, location examinations, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V and A in middle of the word advanced have been changed to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Midland, Michigan logo design assignment was done for a management specialist that enables business leaders to become more successful at supervising people, expectations, and productivity.
A logo layout featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was ready for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a spot to sell their pre-owned items to other sports enthusiasts. I designed their Midland logo dsign with an image which seizes the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really developed for an Midland, Michigan area farm it was in reality developed for a products broker, and this business logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design a graphic that projects esteem, financial success, and wealth.

 Midland Logo design for a not-for-profit, Transforming Point Solutions - the logo style function for externally dealing with arrowhead as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the opportunity to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where the target is. Luckily, in this instance, I hit a bullseye with the 1st shot.

Logo design designed for making use of an indication for the restaurant (Brewgrrs), it is an elaborate script font style that is evocative a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the owner to design a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.