Mount Pleasant, Michigan Logo Design

Each and every new Mount Pleasant company understands that they need a logo, however few entrepreneurs entirely realize the key role their logo design will make in their becoming successful, or exactly why one business logo works far better than another. A logo has an instant and long term impact on the financial success of a business, select the correct one and it will make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the longevity of a company.

The logos included in the ImageCo portfolio help Mount Pleasant, Michigan companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos don’t demand scrutiny, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at any size.
  3. Versatility: logos which work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a company logo should be ageless and should feel as relevant today, tomorrow, and twenty years from now.
Retro logo design of a bicycle created for a Mount Pleasant, Michigan coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening in an old part of the city and wished to project a retro feel without appearing as uninteresting or low energy. I fulfilled the two tasks by means of developing a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo layout with a microscope slide and also bacteria designed for Mount Pleasant, Michigan clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and effects of diseases, mainly the branch of healthcare that works with the laboratory assessment of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be overly literal with a design and to a point, this specific design approaches the company it represents quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more interest grabbing and even more memorable.

logo design with a leaping eco-friendly frog designed for a family members enjoyable center in Mount Pleasant, Michigan.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to include a couple of springs into the design but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a flock of birds, a hill, a route, a stream, as well as a tree - developed for Mount Pleasant, Michigan traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t shoot locations or things but rather reveal emotional experiences through the photos they capture. The idea behind this logo design was to use negative space to convey more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I attempted to do something comparable to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Mount Pleasant logo but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Mount Pleasant logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but my client, while he loved the concept, didn’t care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this particular type of sea bird.

When I turn a concept over to a client I urge them to share it with colleagues and family as well as with other people that they don’t even know so as to get unprejudiced point of views on the benefit of a design. Fortunately, he shared it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world because the people that have a tendency to hire an expert to design their logo recognize how vital a logo design is for their organization so they are way more vested in the result. Every logo project has it’s portion of hurdles, however the biggest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Mount Pleasant, Michigan book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it is the most vital part of a published book since it is ordinarily the very first thing a person views in the book store. Regarding a publishing company, it’s the absolute best opportunity they will likely ever get to promote their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many instances one of the things individuals often tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of air travel and it was definitely a victory.

 Mount Pleasant logo style used for advertising and marketing as well as a label design for Vintage Situation includes an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that appeared to be older cases. For this logo design I sought to come up with a logo that had a fluid nostalgic feel to it and could be utilized for everything from a website to a label on brand new cases that appeared like they were from another generation.

Logo design created for an orthodontist in Mount Pleasant, Michigan, style consist of an arc with lines converging through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo design projects because it seems that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to company marketing, if dining establishments approached their branding in the same way dental offices do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo design includes 4 characters startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain how people should think or feel they don’t understand the mission of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself won’t have the chance to be comprehended.

Logo layout developed for a hair design workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which communicated a spirit of relaxation and class for their new hair studio. I came up with a design which did not go the obvious route of creating merely a stylized orchid but instead delivered a company logo which suggested an orchid in the pattern of a swirl integrated into the letter O in the title and by placing emphasis on the logo design with the figure of a hummingbird hovering above the image itself. The obvious path in creating a logo is in most cases the incorrect route and in this case, the design ended up not being about the orchid but instead put the attention on the perception that they really wanted to project to their customers.

Arabian steed logo style produced for a steed ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logo design fashioned to epitomize the unique physical traits of the Arabian breed of equines. By having an identifiable head form and very high tail posture, the Arabian is one of the most easily recognizable equine breeds in the whole world.

Las Cafe logo design a little dining establishment, layout contains a changed script typeface which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, layout consists of a changed script typeface which floats above a group of ornate lines and also dots.

Logo layout for a software program developer the layout functions and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in many cases the meaning behind a business logo is equally as important as how it brands the business it represents.

Develop logo style produced for a Mount Pleasant, Michigan indoor developer, design function a collection of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Mount Pleasant, Michigan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, collaborates, and manages such projects. Interior design is a multifaceted profession that includes conceptual development, area planning, site inspections, programming, research study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and A in center of words advanced have actually been modified to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Mount Pleasant, Michigan logo design job was performed for a management expert that assists business professionals to develop into more effective at handling people, expectations, and productivity.
A logo design including a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market place was primed for an outdoor sporting store that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a place to sell their secondhand equipment to other sports enthusiasts. I created their Mount Pleasant logo dsign with an illustration which seizes the interest of traffic and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo style has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really composed for an Mount Pleasant, Michigan regional farm it was in reality devised for a commodities broker, and this company was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate a brand mark that projected confidence, financial success, and prosperity.

 Mount Pleasant Logo design for a not-for-profit, Turning Factor Solutions - the logo layout attribute for ostensibly encountering arrowhead as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they desired, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where exactly the target is. Luckily, in this particular case, I hit a bullseye with the first shot.

Logo created for the use of a sign for the dining establishment (Brewgrrs), it is an ornate script typeface that is evocative a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the business owner to produce a logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.