Muskegon, Michigan Logo Design

Virtually every new Muskegon venture understands that they are in need of a logo, however few new business owners fully are aware of the vital role their logo design can play in their success, or exactly why one business logo performs better than another. A logo has an immediate and lasting impact on the financial success of a business, choose the right one and it can make the door swing and phone ring, select the incorrect one and it will be a barrier and an impediment for the life of a business.

The logos included in the ImageCo portfolio help Muskegon, Michigan businesses prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t demand consideration, they can be grasped in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will be legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design needs to be timeless and will feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bike created for a Muskegon, Michigan coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually launching in an old section of the area and hoped to visualize a vintage feel without appearing as boring or low energy. I accomplished both of these tasks via developing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo layout with a microscopic lense slide and also germs created for Muskegon, Michigan clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and consequences of diseases, especially the branch of healthcare which deals with the laboratory examination of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be extremely literal with a design and to a degree, this design approaches the company it serves fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more interest grabbing and even more unforgettable.

logo style with a jumping environment-friendly frog designed for a family members fun center in Muskegon, Michigan.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to include a handful of springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a trail, a stream, and also a tree - created for Muskegon, Michigan traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession because travel photographers don’t shoot locations or things but rather project emotional journeys by means of the images they capture. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I attempted to do something much the same to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Muskegon logo design but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Muskegon logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I truly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my customer, while he loved the concept, really did not care for my choice of birds. This particular man really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this particular type of sea bird.

When I turn a design over to a customer I encourage them to share it with friends and colleagues and family as well as with folks that they don’t even know so as to get objective point of views on the benefit of a design concept. Fortunately, he talked about it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world because the people that tend to hire an expert to create their logo understand how crucial a logo design is for their business so they are much more vested in the final result. Every logo design job has it’s allotment of obstacles, however the most significant obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Muskegon, Michigan book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it really is the most vital part of a printed book due to the fact that it is in most cases the initial thing a person views in the book store. Concerning a publisher, it’s the absolute best opportunity they will ever get to publicize their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many cases one of the aspects people tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to confering a sense of flight and it was certainly a victory.

 Muskegon logo design used for advertising and also a tag layout for Vintage Case includes an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which appeared to be vintage cases. For this business logo design I strove to come up with a logo that had a fluid retro feel to it and could easily be used for everything from a web site to a label on brand new cases that looked like they were from another generation.

Logo design developed for an orthodontist in Muskegon, Michigan, layout consist of an arc with lines converging through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo design projects because it seems that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to business marketing, if dining establishments approached their advertising in the very same way dental practitioners do every one of their company logos would be a picture explaining something they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo design features 4 personalities startled in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate exactly how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the chance to be comprehended.

Logo style produced for a hair design workshop including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which conveyed a feeling of ease and class for their new hair salon. I created a concept that didn’t go the obvious path of designing just a stylized orchid but alternatively delivered a logo design that suggested an orchid in the formation of a swirl incorporated in to the letter O in the name and by putting emphasis on the logo design with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a logo design is more often than not the wrong path and in this case, the design ended up not being about the flower but instead placed the attention on the perception that they really wanted to transmit to their customers.

Arabian equine logo layout produced for a horse cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind custom logo design styled to embody the unique physical traits of the Arabian type of horses. With an identifiable head shape and higher tail posture, the Arabian is one of the highly immediately identifiable horse breeds in the entire world.

Las Coffee shop logo design a small dining establishment, style contains a customized manuscript typeface which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, style contains a changed manuscript typeface which floats above a group of ornate lines as well as dots.

Logo style for a software programmer the layout features and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in many cases the significance supporting a business logo is equally as important as how it serves the enterprise it represents.

Progress logo style produced for a Muskegon, Michigan indoor designer, style feature a series of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Muskegon, Michigan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, coordinates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, space planning, location assessments, programming, research study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and A in center of the word advanced have actually been changed to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Muskegon, Michigan logo design job was performed for a management advisor that helps business professionals to become more effective at managing people, expectations, and productivity.
A logo layout featuring a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was ready for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a location to sell off their secondhand goods to other sports enthusiasts. I designed their Muskegon business logo dsign with an illustration that grabs the attention of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually composed for an Muskegon, Michigan area farm it was actually developed for a products broker, and this particular company logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate a graphic that projects self-assurance, financial success, and prosperity.

 Muskegon Logo design for a not-for-profit, Transforming Point Solutions - the logo design feature for outwardly dealing with arrow as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where exactly the target is. Thankfully, in this particular case, I nailed a bullseye with the 1st shot.

Logo design developed for the use of an indication for the dining establishment (Brewgrrs), it is an ornate script typeface that is evocative a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the owner to create a business logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.