Acute Care 360 ImageCo, Norton Shores, Michigan, MI,

ImageCo, Norton Shores, Michigan, MI,

Evolv Design logo designed by ImageCo, Norton Shores, Michigan, MI,

Red Panda Publishers logo designed by ImageCo, Norton Shores, Michigan, MI,

Norton Shores, Michigan, MI,

ImageCo, Norton Shores, Michigan, MI,
ImageCo, Norton Shores, Michigan, MI,

Mid Valley Pathology logo designed by ImageCo, Norton Shores, Michigan, MI,

FSA OK logo designed by ImageCo, Norton Shores, Michigan, MI,

Emerald Heights logo designed by ImageCo, Norton Shores, Michigan, MI,

Club Sapphire logo designed by ImageCo, Norton Shores, Michigan, MI,

Downtown Dogs logo designed by ImageCo, Norton Shores, Michigan, MI,

School board logo designed by ImageCo, Norton Shores, Michigan, MI,

Ferry Street Coffee Company logo designed by ImageCo, Norton Shores, Michigan, MI,

Stoney Forensic logo designed by ImageCo, Norton Shores, Michigan, MI,

Smart kernels logo designed by ImageCo, Norton Shores, Michigan, MI,

POINTERS FOR CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design company offers a money back guarantee try to remember that they can’t refund the time you commit which is eminently more precious than your money is.

PORTFOLIO

Some design firms talk a good game but in the end a design agency can only be judged by the quality of their portfolio, if the work in their portfolio doesn’t feature real life examples odds are they will not be able to deliver a quality logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s purpose is to mirror your personal vision for your company. If a designer is not focused on realizing your vision, the thing they are really focused on is how quickly they will get paid.

Norton Shores LOGO DESIGN​

For over two decades ImageCo has been helping businesses of all kinds establish memorable brand identities. We’ve undertaken logo design work for farmers, universities, diamond miners, wedding singers, coffee roasters, retail stores, and just about every other kind of business you can think of. What makes ImageCo unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be utilized as an electrical sign. Because of our sign first technique our designs can, and have been employed in everything from fashion labels to billboards. Our sign first approach guarantees that our logos are equally successful whether they are used in television commercials or website headers, they are consistently identifiable, understood, and always remembered regardless of size or function.

American Made ★ Design

The thing that truly sets ImageCo apart from other design firms that you probably have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to do, we perform in-house. Irrespective of the kind of design project we undertake, logo design, business website, trade show exhibition, or electric sign, we do not, and never will farm out our client’s work to organizations located outside the USA. Whenever you phone us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not an agent that marks up the cost of your design project and determines the terms of how my customers and I do business.

ASPECTS OF A POWERFUL LOGO DESIGN

Nearly every new Norton Shores business realizes that they need a logo, yet few start ups thoroughly understand the key role their logo design will make in their financial success, or why one business logo works better than another. A logo design has an immediate and lasting impact on the viability of a business, go with the right one and it will make the door swing and cash register ring, go with the wrong one and it can be a barrier and a hindrance for the life span of an organization. The logos included in the ImageCo portfolio help Norton Shores companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t need contemplation, they can be grasped in merely a glimpse.
  2. Scalability: from clothing labels to posters a scalable logo design will stay legible and just as emotive at any size.
  3. Versatility: logos which function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or business they brand.
  5. Relevance: a logo design needs to be ageless and should feel equally relevant today, tomorrow, and twenty five years from today.

understand your brand

Brand – It is a verb and a noun, it is an identifying mark and the process of denoting something so that it could be identified, its genesis comes from the mark burned onto animals. These days a brand represents basically anything with an intention, regardless if it be profit or political parties, a brand is an inherent aspect of specifying the worth of a specific thing in the customer’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are both from the exact same family, the difference being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition targeted at a target market, it’s objective is to create an image that the target market will likely relate to.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When someone mentions the brand names Porsche or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and brand image is what makes people buy those products. Brand image is why people acquire most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you reflect on the origin of many branding companies you’ll discover that they are frequently re-branded advertising agencies. When somebody says they are in marketing most individuals will likely have a preconceived notion about what they do. But when someone states “I am in branding”… it just sounds much more impressive, perhaps it’s because many people do not fully understand what it suggests to be in branding so it comes off as mysterious and maybe even attractive.

Brand Identity – Is a comprehensive term that defines the visual elements of a product or business that affect perceptions. This largely consists of the name, the logo design, the product packaging, the different colors utilized yet can also consist of audio, illumination, texture, signs, just about anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that focuses on a kind of visual design that helps shape the public image of a firm, a product or a company. Brand identity designers produce logo designs, sign designs, product packaging, and collateral products such as business cards, stationery, and sales brochures. Some identity designers also build web sites as well as user interfaces. The necessary duty of a brand identity designer is to develop the visual cues and also a psychological tone with the objective of influencing activities, outcomes as well as assumptions.

select signs/logos

Retro logo style of a bike created for a Norton Shores coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually launching in an old section of town and hoped to project a nostalgic vibe without appearing as uninteresting or low energy. I fulfilled both of these jobs by means of designing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscopic lense slide as well as bacteria made for Norton Shores medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the triggers and effects of diseases, mainly the field of medicine which deals with the clinical examination of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Normally I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and more unforgettable.

logo design with a jumping eco-friendly frog made for a family members enjoyable center in Norton Shores.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to feature a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a trail, a stream, and also a tree - developed for Norton Shores travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to shoot places or things but rather project emotional experiences through the pictures they capture. The thought behind this logo composition was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I made an effort to do something very similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Norton Shores logo design but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 Norton Shores logo design with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I genuinely savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the client, even though he loved the concept, didn’t care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his aversion for this specific breed of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and family members as well as with other people that they don’t actually know so as to get neutral opinions on the benefit of a design concept. Fortunately, he discussed it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a weird creature in the design world because the people that have a tendency to hire a professional to design their logo comprehend how important a logo is for their company so they are much more invested in the final result. Every logo design project possesses it’s allotment of hurdles, however the greatest challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Norton Shores book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it really is the most necessary part of a published book due to the fact that it is often the primary thing a person sees in the book store. With respect to a publishing company, it’s the most ideal opportunity that they will likely ever have to advertise their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many occurrences one of the traits folks often tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service situated in LA and while I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a good sense of flight and it was surely a victory.

 Norton Shores logo layout used for advertising and marketing as well as a tag layout for Vintage Instance includes an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be much older cases. For this logo concept I strove to come up with a logo that possessed a fluid nostalgic feel to it and could be utilized for everything from a web site to a label on brand new cases that looked like they were from a different era.

Logo design created for an orthodontist in Norton Shores, layout include an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo jobs because it seems that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to company marketing, if restaurants approached their branding in the same way dentists do every one of their logos would be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dental care logos because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo includes 4 personalities staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate how people should think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo layout created for a Norton Shores hair style studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that related a spirit of calmness and connection for their new hair salon. I came up with a design that did not go the obvious route of creating simply a stylized orchid but instead designed a business logo that suggested an orchid in the pattern of a swirl incorporated in to the letter O in the title and by putting emphasis on the concept with the figure of a hummingbird hovering above the image itself. The obvious path in designing a company logo is generally the incorrect course and in this case, the design ended up not being about the orchid but instead laid the main focus on the emotion that they wanted to project to their patrons.

Arabian equine logo style created for a steed ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created an original company logo concept tailored to manifest the unique physical traits of the Arabian breed of equines. With a different head form and very high tail posture, the Arabian is one of the highly quite easily recognizable horse breeds in the entire world.

Las Cafe, A Norton Shores Coffee shop logo style a small restaurant, layout consists of a customized manuscript font which floats over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, layout contains a modified script font which hovers over a group of luxuriant lines and also dots.

Logo design for a software application developer the design functions as well as famous Norton Shores aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in many cases the meaning behind a company logo is equally as important as how it brands the business it stands for.

Advance logo design developed for a Norton Shoresindoor designer, style function a series of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Norton Shores interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, collaborates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, site evaluations, programming, study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions in Norton Shores, the characters for letter V and A in center of the word progressed have been customized to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Norton Shores logo design job was done for a management expert that assists business leaders to become more effective at managing people, expectations, and profitability.

A Norton Shores business logo layout including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market was prepared for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a location to market their pre-owned goods to other sports enthusiasts.

I tailored their Norton Shores business logo design using a graphic that garners the interest of vehicles and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.

Logo layout MQ farms, this Norton Shores company logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually produced for an Norton Shores regional farm it was in reality developed for an investments broker, and this business logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a graphic that projected esteem, success, and luxury.

 Norton Shores Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout function for outwardly dealing with arrowhead and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where exactly the target is. Thankfully, in this instance, I nailed a bullseye with the 1st try.

Logo created for the use of a sign for the restaurant (Brewgrrs), it is an elaborate script font style that is evocative a renowned Norton Shores sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to create a business logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Norton Shores, Michigan, MI,
Logo designed by ImageCo, Norton Shores, Michigan, MI,
Logo designed by ImageCo, Norton Shores, Michigan, MI,
Logo designed by ImageCo, Norton Shores, Michigan, MI,
Electrical sign design for Norton Shores restaurnat designed by Norton Shores Sign Business
Norton Shores logo design and brand identity design for Norton Shores companies
Logo designed by ImageCo, Norton Shores, Michigan, MI,
Logo designed by ImageCo, Norton Shores, Michigan, MI,
Logo designed by ImageCo, Norton Shores, Michigan, MI,
Logo designed by ImageCo, Norton Shores, Michigan, MI,
Logo designed by ImageCo, Norton Shores, Michigan, MI,

Logo designed by ImageCo, Norton Shores, Michigan, MI,

Logo designed by ImageCo, Norton Shores, Michigan, MI,

Logo designed by ImageCo, Norton Shores, Michigan, MI,

Logo designed by ImageCo, Norton Shores, Michigan, MI,

Logo designed by ImageCo, Norton Shores, Michigan, MI,
Logo designed by ImageCo, Norton Shores, Michigan, MI,
Logo designed by ImageCo, Norton Shores, Michigan, MI,
Logo designed by ImageCo, Norton Shores, Michigan, MI,
Logo designed by ImageCo, Norton Shores, Michigan, MI,
Logo designed by ImageCo, Norton Shores, Michigan, MI,
Logo designed by ImageCo, Norton Shores, Michigan, MI,
Logo designed by ImageCo, Norton Shores, Michigan, MI,
Logo designed by ImageCo, Norton Shores, Michigan, MI,
Logo designed by ImageCo, Norton Shores, Michigan, MI,