Novi, Michigan Logo Design

Nearly every new Novi organization knows they require a logo, however few entrepreneurs fully grasp the vital role their business logo can perform in their financial success, or precisely why one business logo performs more effectively than another. A logo design has an instant and sustaining impact on the financial success of a business, go with the right one and it will make the door swing and cash register ring, choose the wrong one and it will be an obstacle and a hindrance for the life span of a company.

The logos included in the ImageCo portfolio help Novi, Michigan companies prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos do not require consideration, they can be grasped in just a glance.
  2. Scalability: from business cards to movie screens a scalable business logo will stay legible and equally emotive at any dimension.
  3. Versatility: logos which work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo design must be enduring and will feel as relevant today, tomorrow, and 20 years from now.
Retro logo style of a bike developed for a Novi, Michigan coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually launching in an old section of town and wanted to visualize a nostalgic feel without coming across as stodgy or low energy. I achieved each of the tasks via developing a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and also bacteria made for Novi, Michigan medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the root causes and effects of diseases, mainly the field of healthcare which works with the clinical examination of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be overly literal with a concept and to a degree, this design approaches the company it represents rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more attention grabbing and more meaningful.

logo layout with a leaping green frog designed for a family members enjoyable facility in Novi, Michigan.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for health care providers, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to include a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a path, a stream, and a tree - created for Novi, Michigan travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field due to the fact that travel photographers tend not to shoot locations or things but rather reveal emotional journeys through the pictures they record. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I tried to do something very similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Novi logo design but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Novi logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I truly savor and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my customer, even though he liked the concept, really did not care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this specific type of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and colleagues and family members as well as with individuals that they don’t even know so as to get objective point of views on the benefit of a concept. Fortunately, he shared it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire a professional to create their logo recognize how crucial a logo design is for their organization so they are much more vested in the final result. Every logo job has it’s portion of challenges, but the greatest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Novi, Michigan book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it really is the most essential part of a printed book due to the fact that it is often the first thing a person sees in the book shop. With regard to a publisher, it’s the best opportunity they will ever have to spotlight their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many cases 1 of the traits folks often tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to imparting a feeling of air travel and it was definitely a victory.

 Novi logo design utilized for marketing and a label layout for Vintage Situation features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that appeared to be vintage cases. For this custom logo design I sought to come up with a logo that had a fluid retro feel to it and could easily be utilized for everything from a web page to a label on brand new cases that looked like they were from another era.

Logo design produced for an orthodontist in Novi, Michigan, layout consist of an arc with lines intersecting via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo projects because it seems that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to small business branding, if dining establishments approached their branding in the same way dental practices do every one of their logo designs would be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo includes 4 personalities staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize precisely how people ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself will never have the likelihood to be comprehended.

Logo style produced for a hair layout workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that carried a sense of simplicity and elegance for their new hair salon. I created a design which did not go the obvious course of crafting just a stylized orchid but alternatively designed a logo design that implied an orchid in the pattern of a swirl incorporated in to the letter O in the name and by placing attention on the logo design along with the figure of a hummingbird floating over the logo itself. The obvious path in creating a logo is generally the wrong path and in this case, the design ended up not being about the flower but alternately put the importance on the perception that they really wanted to forecast to their patrons.

Arabian steed logo style developed for an equine cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique creative logo design styled to manifest the unique physical traits of the Arabian type of horses. By having a different head form and very high tail carriage, the Arabian is one of the most easily recognizable equine lineages in the whole world.

Las Coffee shop logo design a small dining establishment, layout consists of a modified manuscript font which hovers above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, style contains a changed script typeface which hovers over a team of luxuriant lines and dots.

Logo design for a software application programmer the style attributes and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in many cases the significance supporting a logo is equally as important as how it brands the company it stands for.

Progress logo design created for a Novi, Michigan interior designer, design feature a series of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Novi, Michigan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, collaborates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site assessments, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and A in center of words progressed have actually been customized to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Novi, Michigan logo design project was done for a leadership guide that aids business leaders to develop into more successful at handling people, expectations, and profitability.
A logo layout featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was ready for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a place to market their secondhand equipment to other sports enthusiasts. I tailored their Novi business logo dsign utilizing an illustration that garners the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo layout has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really produced for an Novi, Michigan area farm it was really designed for an investments broker, and this particular creative logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to create a graphic that projected assurance, success, and affluence.

 Novi Logo design for a not-for-profit, Transforming Factor Solutions - the logo design feature for externally dealing with arrowhead and also the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where the target is. Luckily, in this instance, I nailed a bullseye with the very first shot.

Logo designed for making use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is reminiscent of a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the business owner to develop a logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.