Novi, Michigan Logo Design

Nearly every new Novi business professional understands that they need a logo, however few entrepreneurs fully realize the crucial role their business logo can perform in their financial success, or why one logo functions better than another. A logo design has an instant and long term impact on the success of a company, select the right one and it will make the door swing and phone ring, go with the wrong one and it can be an obstacle and a hindrance for the life of a company.

The logos included in the ImageCo portfolio help Novi, Michigan businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos do not demand scrutiny, they can be comprehended in just a glance.
  2. Scalability: from labels to posters a scalable logo will remain legible and just as emotive at any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo must be ageless and should feel as relevant today, tomorrow, and twenty years from now.
Retro logo design of a bicycle created for a Novi, Michigan coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were launching in an old part of the city and hoped to cast a retro vibe without coming across as boring or low energy. I achieved the two tasks by means of developing a symbol design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo style with a microscope slide and bacteria made for Novi, Michigan clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and effects of diseases, mainly the branch of healthcare that works with the laboratory evaluation of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more attention grabbing and a lot more unforgettable.

logo design with a jumping environment-friendly frog made for a family members fun facility in Novi, Michigan.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for doctors, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to feature a some springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a trail, a stream, and a tree - designed for Novi, Michigan travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot places or things but instead convey emotional journeys through the images they record. The idea behind this logo composition was to utilize negative space to communicate more than what was visible upon initial view, which I think is representative of most professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be communicated with just words. I made an effort to do something comparable to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Novi logo design but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Novi logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I genuinely relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, while he liked the concept, really did not care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his aversion for this particular kind of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and family members as well as with folks that they don’t even know so as to get honest judgements on the value of a design. Fortunately, he talked about it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world given that the people that tend to hire an expert to design their business logo recognize how essential a logo design is for their company so they are much more vested in the final result. Every logo design project has it’s allotment of hurdles, but the biggest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Novi, Michigan book author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it really is the most vital part of a printed book since it is in most cases the primary thing a person views in the book store. With regard to a publishing company, it’s the best opportunity that they will likely ever have to publicize their label and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many occurrences 1 of the things folks often tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline situated in LA and although I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a spirit of flight and it was definitely a success.

 Novi logo style made use of for advertising and marketing and also a label layout for Vintage Situation includes an old font style style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which appeared to be much older cases. For this brand concept I strove to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for everything from a web site to a label on brand new cases that looked like they were from a different generation.

Logo design created for an orthodontist in Novi, Michigan, design consist of an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo jobs due to the fact that it appears that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to small business advertising, if dining establishments approached their advertising in the same way dental practitioners do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo includes 4 personalities surprised in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate exactly how individuals ought to think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself won’t have the likelihood to be comprehended.

Logo layout developed for a hair design workshop including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that related a feeling of serenity and class for their new hair salon. I created a concept that didn’t go the obvious direction of designing just a stylized orchid but alternatively designed a logo design which implied an orchid in the pattern of a swirl featured in to the letter O in the title and by placing attention on the logo design along with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a logo design is more often than not the incorrect direction and in this case, the design ended up not being about the orchid but instead placed the importance on the perception that they really wanted to forecast to their customers.

Arabian equine logo layout produced for a horse ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct organization logo concept customized to manifest the unique physical traits of the Arabian pedigree of equines. By having an unique head shape and very high tail posture, the Arabian is one of the most easily recognizable equine types in the entire world.

Las Cafe logo design a small dining establishment, layout includes a changed script font style which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, style consists of a changed manuscript font which floats above a team of elaborate lines and also dots.

Logo layout for a software application designer the style features and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the company and in many cases the substance behind a logo design is just as important as how it brands the organization it represents.

Advance logo design produced for a Novi, Michigan indoor designer, layout function a series of red circles that intersect as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Novi, Michigan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, coordinates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, space planning, location evaluations, programming, investigation, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V as well as A in middle of words advanced have been modified to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Novi, Michigan logo design project was done for a management advisor that helps business leaders to develop into more successful at supervising people, expectations, and productivity.
A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was primed for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a location to sell off their used items to other sports enthusiasts. I created their Novi business logo dsign utilizing an image which garners the interest of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo layout has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually produced for an Novi, Michigan area farm it was actually devised for a products broker, and this logo design was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop an identity that projected esteem, financial success, and wealth.

 Novi Logo design for a not-for-profit, Turning Point Solutions - the logo style feature for outwardly encountering arrow as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they desired, that can be a good thing or a bad thing. Good in that it offers a designer the opportunity to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye without realizing where the target is. Fortunately, in this particular case, I hit a bullseye with the 1st shot.

Logo created for using an indicator for the restaurant (Brewgrrs), it is an ornate script font that is evocative a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the proprietor to produce a logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.