Acute Care 360 ImageCo, Okemos, Michigan, MI,

ImageCo, Okemos, Michigan, MI,

Evolv Design logo designed by ImageCo, Okemos, Michigan, MI,

Red Panda Publishers logo designed by ImageCo, Okemos, Michigan, MI,

Okemos, Michigan, MI,

ImageCo, Okemos, Michigan, MI,
ImageCo, Okemos, Michigan, MI,

Mid Valley Pathology logo designed by ImageCo, Okemos, Michigan, MI,

FSA OK logo designed by ImageCo, Okemos, Michigan, MI,

Emerald Heights logo designed by ImageCo, Okemos, Michigan, MI,

Club Sapphire logo designed by ImageCo, Okemos, Michigan, MI,

Downtown Dogs logo designed by ImageCo, Okemos, Michigan, MI,

School board logo designed by ImageCo, Okemos, Michigan, MI,

Ferry Street Coffee Company logo designed by ImageCo, Okemos, Michigan, MI,

Stoney Forensic logo designed by ImageCo, Okemos, Michigan, MI,

Smart kernels logo designed by ImageCo, Okemos, Michigan, MI,

STRATEGIES ON PICKING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design company offers a money back guarantee try to remember that they simply cannot reimburse the amount of time you invest which is eminently more precious than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a design firm can only be evaluated by the quality of their portfolio, if the work in their portfolio does not feature real life examples chances are they won’t be able to produce a premium logo design.

VISION

A logo’s objective is to be recognized and remembered, and it’s objective is to reflect your unique vision for your organization. If a logo designer isn’t focused on actualizing your vision, the thing they are actually focused on is how fast they will get paid.

Okemos LOGO DESIGN​

For over two decades ImageCo has been helping entrepreneurs cultivate memorable brand identities. We have performed brand identity design work for mechanics, schools, heart surgeons, wedding singers, coffee shops, retailers, and practically every other kind of business you can imagine. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be utilized as an electric sign. As a result of our sign first approach our logo designs can, and have been utilized in everything from garment labels to billboards. Our sign first method ensures that our logos are just as successful whether they are used in TV commercials or website apps, they are consistently identifiable, comprehended, and always remembered no matter of scale or use.

American Made ★ Design

The one difference which really sets ImageCo apart from other design companies that you probably have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are retained to perform, we perform ourselves. Regardless of the kind of design project we undertake, brand identity design, business website, trade show exhibition, or retail sign, we do not, and never will farm-out our customer’s work to agencies based outside the USA. When you contact us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not an agent that increases the price of your project and determines the conditions of how we conduct business.

ASPECTS OF A GREAT LOGO DESIGN

Nearly every new Okemos entrepreneur understands that they probably need a logo, however few start ups thoroughly grasp the crucial role their company logo can play in their financial success, or the reason that one logo works better than another. A business logo has a critical and long term influence on the success of a business, pick the right one and it will make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the life of an organization. The logos included in the ImageCo portfolio help Okemos companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs do not require consideration, they can be comprehended in just a look.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and equally emotive at every size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or company they brand.
  5. Relevance: a logo design must be enduring and should feel equally relevant today, tomorrow, and twenty years from now.

understanding branding

Brand – It’s both a verb and also a noun, it is an identifying mark and also the process of denoting something to ensure that it can be identified, its origin originates from the mark burned onto animals. Today a brand indicates basically anything with an intention, whether it be earnings or government agencies, a brand is an inherent aspect of specifying the value of a specific thing in the customer’s mind.

Branding – Is kind of like advertising and marketing’s attractive sister, they are all from the same family, the distinction being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition aimed at a target audience, it’s objective is to produce a mental image that the audience will connect to.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When somebody states the names Lamborghini or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and that is what makes individuals buy those brands. Brand image is why individuals buy specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you reflect on the origin of a lot of branding agencies you’ll find that they are frequently re-branded marketing and advertising agencies. When a person claims they are in advertising and marketing many people will likely have an idea about the type of work they do anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that concentrates on a kind of visual design that helps form the perception of a company, a product or a company. Brand identity designers create logo designs, signage designs, packaging, and collateral products such as business cards, stationery, and pamphlets. Some identity designers also build websites and also user interfaces. The necessary duty of a brand identity designer is to create the visual cues as well as an emotional tone with the goal of influencing activities, outcomes as well as perceptions.

Featured SIGNS & LOGOS

Retro logo style of a bicycle produced for a Okemos coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually launching in an old section of the area and hoped to project a vintage atmosphere without appearing as monotonous or low energy. I fulfilled both jobs by creating a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo style with a microscope slide and also germs created for Okemos clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and consequences of diseases, especially the field of healthcare that works with the laboratory evaluation of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recollect where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Usually I try not to be extremely literal with a concept and to a point, this specific design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more attention grabbing and much more memorable.

logo style with a leaping environment-friendly frog developed for a family members fun facility in Okemos.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to feature a some springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo featuring a group of birds, a hill, a path, a stream, and a tree - developed for Okemos traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area because travel photographers tend not to shoot places or things but rather convey emotional journeys through the pictures they capture. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be communicated with just words. I tried to do something similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Okemos logo design but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Okemos logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously take pleasure in and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my client, while he loved the concept, really did not care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his aversion for this particular type of sea bird.

When I turn a design over to a client I encourage them to share it with friends and colleagues and family members as well as with people that they don’t even know so as to get impartial assessments on the merit of a concept. Fortunately, he shared it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world because the people that tend to hire a professional to create their logo design realize how essential a logo is for their organization so they are much more invested in the end result. Every logo job has it’s share of difficulties, but the largest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Okemos book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it really is the most vital part of a published book given that it is ordinarily the primary thing a person sees in the bookstore. Concerning a publishing company, it’s the most ideal opportunity that they will ever get to promote their brand and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many occurrences one of the aspects consumers usually tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of airline flight and it was certainly a winner.

 Okemos logo layout utilized for advertising and marketing and also a label layout for Vintage Case features an antiquated font design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which looked to be antique cases. For this logo concept I tried to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that looked like they were from a different era.

Logo produced for an orthodontist in Okemos, style consist of an arc with lines intersecting with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo jobs considering that it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to business advertising, if restaurants approached their branding in the same way dental practitioners do every one of their logo designs would be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo design features 4 characters startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate specifically how individuals ought to think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that explains itself won’t have the likelihood to be comprehended.

Logo style created for a Okemos hair design studio including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that projected an atmosphere of simplicity and connection for their new hair salon. I created a design that did not go the obvious path of making merely a stylized orchid but alternatively delivered a logo that implied a flower in the formation of a swirl featured into the letter O in the title and by placing attention on the concept using the figure of a hummingbird floating over the logo design itself. The obvious path in designing a logo design is usually the incorrect course and in this case, the design ended up not being about the orchid but instead placed the importance on the emotion that they really wanted to transmit to their clients.

Arabian horse logo design developed for a horse ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct logo concept styled to exemplify the unique physical traits of the Arabian breed of equines. By having an unique head shape and higher tail posture, the Arabian is one of the most easily identifiable equine lineages in the entire world.

Las Cafe, A Okemos restaurant logo layout a tiny dining establishment, layout includes a changed script font style which hovers above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, style includes a customized manuscript font style which hovers above a team of ornate lines and dots.

Logo style for a software application developer the style attributes as well as famous Okemos element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in quite a few cases the symbolism behind a company logo is just as important as how it brands the company it represents.

Develop logo layout produced for a Okemosinterior developer, design function a collection of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Okemos interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, explores, collaborates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, site examinations, programming, research, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions in Okemos, the characters for letter V and A in middle of the word advanced have been changed to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Okemos logo design job was completed for a management consultant that enables business leaders to develop into more effective at handling people, expectations, and productivity.

A Okemos business logo layout including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was primed for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a place to market their used equipment to other sports enthusiasts.

I created their Okemos business logo design with an image which garners the attention of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.

Logo design MQ ranches, this Okemos company logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually developed for an Okemos area farm it was really developed for a commodities broker, and this particular creative logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to produce a image that projects esteem, effectiveness, and prosperity.

 Okemos Logo design for a not-for-profit, Turning Point Solutions - the logo style feature for outwardly dealing with arrowhead and also the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it offers a designer the opportunity to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where the target is. Fortunately, in this particular instance, I nailed a bullseye with the 1st go.

Logo made for using an indication for the dining establishment (Brewgrrs), it is an ornate script font style that is similar to a popular Okemos sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to design a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Okemos, Michigan, MI,
Logo designed by ImageCo, Okemos, Michigan, MI,
Logo designed by ImageCo, Okemos, Michigan, MI,
Logo designed by ImageCo, Okemos, Michigan, MI,
Electrical sign design for Okemos restaurnat designed by Okemos Sign Company
Okemos logo design and brand identity design for Okemos companies
Logo designed by ImageCo, Okemos, Michigan, MI,
Logo designed by ImageCo, Okemos, Michigan, MI,
Logo designed by ImageCo, Okemos, Michigan, MI,
Logo designed by ImageCo, Okemos, Michigan, MI,
Logo designed by ImageCo, Okemos, Michigan, MI,

Logo designed by ImageCo, Okemos, Michigan, MI,

Logo designed by ImageCo, Okemos, Michigan, MI,

Logo designed by ImageCo, Okemos, Michigan, MI,

Logo designed by ImageCo, Okemos, Michigan, MI,

Logo designed by ImageCo, Okemos, Michigan, MI,
Logo designed by ImageCo, Okemos, Michigan, MI,
Logo designed by ImageCo, Okemos, Michigan, MI,
Logo designed by ImageCo, Okemos, Michigan, MI,
Logo designed by ImageCo, Okemos, Michigan, MI,
Logo designed by ImageCo, Okemos, Michigan, MI,
Logo designed by ImageCo, Okemos, Michigan, MI,
Logo designed by ImageCo, Okemos, Michigan, MI,
Logo designed by ImageCo, Okemos, Michigan, MI,
Logo designed by ImageCo, Okemos, Michigan, MI,