Acute Care 360 ImageCo, Pontiac, Michigan, MI,

ImageCo, Pontiac, Michigan, MI,

Evolv Design logo designed by ImageCo, Pontiac, Michigan, MI,

Red Panda Publishers logo designed by ImageCo, Pontiac, Michigan, MI,

Pontiac, Michigan, MI,

ImageCo, Pontiac, Michigan, MI,
ImageCo, Pontiac, Michigan, MI,

Mid Valley Pathology logo designed by ImageCo, Pontiac, Michigan, MI,

FSA OK logo designed by ImageCo, Pontiac, Michigan, MI,

Emerald Heights logo designed by ImageCo, Pontiac, Michigan, MI,

Club Sapphire logo designed by ImageCo, Pontiac, Michigan, MI,

Downtown Dogs logo designed by ImageCo, Pontiac, Michigan, MI,

School board logo designed by ImageCo, Pontiac, Michigan, MI,

Ferry Street Coffee Company logo designed by ImageCo, Pontiac, Michigan, MI,

Stoney Forensic logo designed by ImageCo, Pontiac, Michigan, MI,

Smart kernels logo designed by ImageCo, Pontiac, Michigan, MI,

POINTERS ON PICKING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design agency presents a money back guarantee try to remember that they can not reimburse the amount of time you invest which is much more valuable than your money is.

PORTFOLIO

Some designers talk a good game but ultimately a design firm can only be evaluated from the quality of their design work, if the work in their portfolio doesn’t feature real world samples chances are they will never be able to produce a quality logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s goal is to echo your personal vision for your company. If a logo designer is not focused on realizing your vision, the thing they are actually focused on is how soon they will get paid.

Pontiac LOGO DESIGN​

For over twenty years ImageCo has been helping businesses of all kinds develop memorable brands. We have done branding work for builders, colleges, diamond miners, wedding singers, cafes, retailers, and just about every other kind of business concern you can think of. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every design as if it will be employed as an electric sign. Because of our sign first approach our identity designs can, and have been employed in everything from garment labels to electrical signs. Our sign first technique guarantees that our logos are equally successful whether they are used in television commercials or web apps, they are consistently recognizable, understood, and always remembered regardless of size or application.

American Made ★ Design

The one difference that really sets ImageCo apart from other design firms that you might possibly have encountered on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are hired to do, we perform ourselves. Regardless of the kind of project we accept, business logo, web site, trade show banners, or electrical sign, we do not, and never will job out our client’s projects to 3rd parties located outside the United States. When you call us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not a broker that marks up the price of your design project and imposes the conditions of how we conduct business.

ASPECTS OF A POWERFUL LOGO DESIGN

Nearly every new Pontiac organization realizes that they probably need a logo, however few start-ups fully grasp the vital role their logo can perform in their success, or exactly why one business logo works far better than another. A company logo has an immediate and sustaining effect on the prosperity of a company, select the correct one and it will make the door swing and phone ring, go with the wrong one and it can be a barrier and a hindrance for the life span of an organization. The logos presented in the ImageCo portfolio help Pontiac businesses prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t need contemplation, they can be comprehended in merely a glance.
  2. Scalability: from label to store signs a scalable logo will stay legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or business they represent.
  5. Relevance: a business logo must be enduring and should feel equally relevant today, tomorrow, and twenty years from today.

understanding branding

Brand – It’s a verb as well as a noun, it’s an identifying mark as well as the act of marking something to make sure that it can be recognized, its origin comes from the brand burned onto livestock. Nowadays a brand symbolizes pretty much anything with an intention, whether it be profit or government agencies, a brand is an intrinsic aspect of specifying the value of something in the customer’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are all from the very same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a specific audience, it’s goal is to produce a mental image that the audience will identify with.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When somebody states the brand names Lamborghini or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and unique . That is brand image and brand image is what makes individuals purchase those products. Brand image is why people get most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you reflect on the history of many branding companies you’ll find that they are quite often re-branded marketing firms. When somebody claims they are in advertising most individuals will likely have a preconceived notion about what they do. But when someone states “I’m in branding”… it simply seems more impressive, perhaps it’s since lots of people do not understand what it indicates to be in branding so it comes off as more mysterious and sexy.

Brand Identity – Is an inclusive term that explains the visual elements of a product or agency that influence understandings. This mainly includes the name, the logo, the packaging, the colors utilized however can likewise include audio, illumination, texture, signage, really anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that concentrates on a type of visual design that helps shape the perception of a firm, a product or an institution. Brand identity designers create logo designs, sign designs, packaging, and also collateral products such as business cards, stationery, and also brochures. Some visual designers also build websites and user interfaces. The necessary function of a brand identity designer is to develop the visual cues and an emotional tone with the goal of influencing activities, end results and also understandings.

Featured logos & signs

Retro logo layout of a bike developed for a Pontiac coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening up in an older section of the town and wished to project a retro atmosphere without coming across as stodgy or low energy. I achieved both of these tasks via developing a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo layout with a microscope slide and also germs designed for Pontiac medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and outcomes of diseases, mainly the field of healthcare which deals with the clinical assessment of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be overly literal with a concept and to a degree, this design approaches the company it represents quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more focus grabbing and more memorable.

logo design with a jumping eco-friendly frog designed for a family members fun center in Pontiac.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to include a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a trail, a stream, as well as a tree - designed for Pontiac travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t shoot locations or things but rather project emotional journeys by means of the images they record. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I attempted to do something very similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Pontiac logo but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Pontiac logo style with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I truly savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my customer, even though he loved the concept, didn’t care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his scorn for this specific kind of sea bird.

When I turn a design over to a client I encourage them to share it with friends and family members as well as with people that they don’t actually know so as to get neutral opinions on the value of a concept. Fortunately, he talked about it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a strange creature in the design world because the people that have a tendency to hire an expert to create their business logo comprehend how essential a logo design is for their business so they are way more invested in the end result. Every logo project has it’s portion of challenges, but the greatest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Pontiac book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it really is the most necessary part of a printed book due to the fact that it is often the very first thing a person sees in the book store. With regard to a publisher, it’s the opportunity that they will likely ever have to spotlight their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many instances one of the items people tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of air travel and it was certainly a winner.

 Pontiac logo design used for advertising and a tag layout for Vintage Instance features an archaic font style layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which seemed to be antique cases. For this business logo design I attempted to come up with a logo that had a fluid vintage feel to it and could easily be utilized for everything from a website to a label on brand new cases that appeared like they were from another era.

Logo design developed for an orthodontist in Pontiac, design consist of an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo design projects considering that it appears that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to business advertising, if dining establishments approached their advertising in the same way dentists do every one of their company logos would be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo includes 4 personalities staggered in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain precisely how individuals should think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself will never have the opportunity to be understood.

Logo style produced for a Pontiac hair style workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which related a spirit of ease and elegance for their new hair salon. I came up with a design that did not go the obvious direction of making just a stylized orchid but instead crafted a logo which implied an orchid in the formation of a swirl integrated into the letter O in the title and by placing emphasis on the concept along with the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a logo is usually the incorrect path and in this case, the design ended up not being about the flower but instead put the attention on the emotion that they wanted to forecast to their patrons.

Arabian equine logo layout developed for a steed ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original creative logo design tailored to exemplify the unique physical traits of the Arabian type of equines. With an unique head form and higher tail carriage, the Arabian is one of the most easily recognizable horse breeds in the whole world.

Las Cafe, A Pontiac restaurant logo style a little restaurant, layout consists of a modified script font style which floats over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, layout consists of a changed manuscript typeface which hovers over a team of elaborate lines and also dots.

Logo style for a software application developer the design attributes and also renowned Pontiac component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in quite a few cases the symbolism supporting a business logo is equally as important as how it serves the organization it stands for.

Advance logo layout created for a Pontiacindoor designer, design function a series of red circles that intersect as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Pontiac interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, coordinates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, space planning, location inspections, programming, investigation, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Pontiac, the characters for letter V and also A in middle of the word advanced have actually been modified to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Pontiac logo design project was completed for a leadership expert that aids business professionals to develop into more effective at overseeing people, expectations, and profitability.

A Pontiac business logo layout featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly understood the market place was primed for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a location to market their previously owned products to other sports enthusiasts.

I created their Pontiac business logo design utilizing an image that seizes the interest of traffic and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.

Logo style MQ farms, this Pontiac company logo style has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually created for an Pontiac regional farm it was really developed for a products broker, and this particular creative logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop a image that projected esteem, financial success, and affluence.

 Pontiac Logo design for a not-for-profit, Transforming Factor Solutions - the logo design feature for outwardly facing arrow and also the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where exactly the target is. Luckily, in this particular instance, I hit a bullseye with the very first go.

Logo design created for using an indicator for the restaurant (Brewgrrs), it is an elaborate script typeface that is evocative a popular Pontiac sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the proprietor to create a logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Pontiac, Michigan, MI,
Logo designed by ImageCo, Pontiac, Michigan, MI,
Logo designed by ImageCo, Pontiac, Michigan, MI,
Logo designed by ImageCo, Pontiac, Michigan, MI,
Electrical sign design for Pontiac restaurnat designed by Pontiac Sign Company
Pontiac logo design and brand identity design for Pontiac commercial businesses
Logo designed by ImageCo, Pontiac, Michigan, MI,
Logo designed by ImageCo, Pontiac, Michigan, MI,
Logo designed by ImageCo, Pontiac, Michigan, MI,
Logo designed by ImageCo, Pontiac, Michigan, MI,
Logo designed by ImageCo, Pontiac, Michigan, MI,

Logo designed by ImageCo, Pontiac, Michigan, MI,

Logo designed by ImageCo, Pontiac, Michigan, MI,

Logo designed by ImageCo, Pontiac, Michigan, MI,

Logo designed by ImageCo, Pontiac, Michigan, MI,

Logo designed by ImageCo, Pontiac, Michigan, MI,
Logo designed by ImageCo, Pontiac, Michigan, MI,
Logo designed by ImageCo, Pontiac, Michigan, MI,
Logo designed by ImageCo, Pontiac, Michigan, MI,
Logo designed by ImageCo, Pontiac, Michigan, MI,
Logo designed by ImageCo, Pontiac, Michigan, MI,
Logo designed by ImageCo, Pontiac, Michigan, MI,
Logo designed by ImageCo, Pontiac, Michigan, MI,
Logo designed by ImageCo, Pontiac, Michigan, MI,
Logo designed by ImageCo, Pontiac, Michigan, MI,