Pontiac, Michigan Logo Design

Every new Pontiac venture knows they need a logo, but few entrepreneurs thoroughly grasp the key role their logo can play in their financial success, or precisely why one business logo works better than another. A logo design has an instant and long-term effect on the growth of a business, pick the correct one and it can make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the life span of a business.

The logos included in the ImageCo portfolio help Pontiac, Michigan businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t require scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design needs to be lasting and will feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle produced for a Pontiac, Michigan coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually launching in an old part of the city and really wanted to cast a vintage tone without appearing as stodgy or low energy. I fulfilled both jobs by creating a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo layout with a microscope slide and also bacteria made for Pontiac, Michigan clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and consequences of diseases, mainly the field of healthcare that deals with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Usually I try not to be excessively literal with a concept and to a point, this specific design approaches the company it serves rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more attention grabbing and much more memorable.

logo design with a leaping eco-friendly frog developed for a family fun facility in Pontiac, Michigan.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to integrate a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a hill, a trail, a stream, and also a tree - designed for Pontiac, Michigan travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession because travel photographers tend not to capture locations or things but instead project emotional experiences through the pictures they capture. The thought behind this logo composition was to utilize negative space to reveal more than what was visible upon first view, which I think is representative of almost all professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be revealed with just words. I made an effort to do something very similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Pontiac logo design but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Pontiac logo design with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I truly take pleasure in and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, while he loved the concept, really did not care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his aversion for this specific type of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and family members as well as with folks that they don’t actually know so as to get neutral assessments on the worthiness of a design. Fortunately, he discussed it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world because the people that are inclined to hire a professional to create their business logo understand how vital a logo design is for their company so they are much more invested in the result. Every logo design job has it’s allotment of challenges, however the biggest challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Pontiac, Michigan publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it really is the most critical part of a printed book considering that it is in most cases the first thing a person sees in the book store. With respect to a publishing company, it’s the optimal opportunity they will ever get to advertise their brand and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many occurrences one of the aspects people usually tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline situated in LA and although I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of flight and it was surely a success.

 Pontiac logo layout made use of for advertising as well as a tag design for Vintage Case features an old font style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which looked to be antique cases. For this logo design I attempted to come up with a logo that had a fluid old style feel to it and could be utilized for everything from a website to a label on brand new cases that looked like they were from a different generation.

Logo design developed for an orthodontist in Pontiac, Michigan, layout consist of an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo projects considering that it appears that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to business marketing, if restaurants approached their branding in the very same way dental practitioners do every one of their company logos would be a picture explaining something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually enjoy doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo features 4 personalities surprised in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize how people ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself won’t have the likelihood to be understood.

Logo style produced for a hair style studio including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that carried a feeling of relaxation and class for their new hair studio. I came up with a concept which didn’t go the obvious direction of making merely a stylized orchid but instead delivered a business logo which implied a flower in the pattern of a swirl integrated into the letter O in the name and by putting attention on the concept with the figure of a hummingbird floating above the logo itself. The obvious path in creating a logo design is frequently the wrong path and in this case, the design ended up not being about the orchid but instead placed the main focus on the emotion that they wanted to transmit to their clients.

Arabian equine logo style produced for an equine cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logotype design fashioned to epitomize the unique physical traits of the Arabian breed of equines. By having an unique head shape and very high tail posture, the Arabian is one of the highly immediately recognizable equine breeds in the entire world.

Las Coffee shop logo design a little dining establishment, design contains a customized script font which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, design includes a changed script font which floats above a group of elaborate lines and also dots.

Logo design for a software application programmer the design attributes as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the owner of the business and in quite a few cases the meaning behind a logo design is equally as important as how it brands the organization it stands for.

Advance logo layout created for a Pontiac, Michigan interior developer, design function a series of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Pontiac, Michigan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, coordinates, and manages such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, location evaluations, programming, investigation, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V as well as A in middle of words advanced have actually been customized to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Pontiac, Michigan logo design job was done for a management expert that assists business professionals to develop into more efficient at supervising people, expectations, and productivity.
A logo design featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market was prepared for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a place to sell off their previously owned goods to other sports enthusiasts. I designed their Pontiac logo dsign using a graphic that garners the attention of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo layout has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually composed for an Pontiac, Michigan area farm it was really developed for an investments broker, and this particular creative logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate a graphic that projected confidence, effectiveness, and affluence.

 Pontiac Logo design for a not-for-profit, Transforming Factor Solutions - the logo style function for externally encountering arrow and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the flexibility to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye without understanding where the target is. Luckily, in this particular case, I struck a bullseye with the first go.

Logo made for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate script font style that is reminiscent of a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the owner to create a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.