Portage, Michigan Logo Design

Each and every new Portage organization understands that they require a logo, yet few entrepreneurs entirely grasp the crucial role their organization’s logo can play in their financial success, or the reason that one logo design functions more effectively than another. A business logo has an instant and long term effect on the growth of a company, select the correct one and it can make the door swing and phone ring, select the wrong one and it can be a barrier and an impediment for the life span of a business.

The logos featured in the ImageCo portfolio help Portage, Michigan companies succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos don’t require contemplation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a company logo needs to be ageless and should feel as relevant today, tomorrow, and 20 years from today.
Retro logo design of a bicycle produced for a Portage, Michigan coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening in an old section of the city and really wanted to visualize a nostalgic vibe without appearing as uninteresting or low energy. I achieved the two tasks via designing a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo design with a microscopic lense slide as well as bacteria made for Portage, Michigan medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and effects of diseases, especially the field of medicine which deals with the clinical assessment of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more attention grabbing and even more unforgettable.

logo layout with a jumping environment-friendly frog made for a family fun facility in Portage, Michigan.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to integrate a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a mountain, a path, a stream, as well as a tree - made for Portage, Michigan traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field because travel photographers don’t capture locations or things but rather reveal emotional experiences through the photos they record. The thought behind this logo design was to use negative space to project more than what was visible upon initial view, which I think is representative of most good photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I tried to do something comparable to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Portage logo but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Portage logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I genuinely enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my customer, even though he liked the concept, really did not care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his aversion for this particular variety of sea bird.

When I turn a design over to a customer I urge them to talk about it with colleagues and family members as well as with individuals that they don’t actually know so as to get objective opinions on the value of a design concept. Fortunately, he shared it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a strange creature in the design world given that the people that tend to hire a professional to design their business logo realize how vital a logo is for their company so they are way more invested in the end result. Every logo design project possesses it’s portion of difficulties, but the greatest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Portage, Michigan book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it is the most important part of a published book because it is often the primary thing a person views in the book store. With respect to a publisher, it’s the opportunity they will likely ever have to publicize their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many instances one of the aspects people often tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline located in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a sense of airline flight and it was definitely a victory.

 Portage logo style used for marketing and a label design for Vintage Instance includes an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be antique cases. For this custom logo design I tried to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for anything from a web site to an insignia on brand new cases that looked like they were from another era.

Logo design created for an orthodontist in Portage, Michigan, design consist of an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo design jobs due to the fact that it seems that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to small business branding, if restaurants approached their branding in the exact same way dental offices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo design features 4 characters surprised in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate specifically how people should think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that describes itself will never have the chance to be understood.

Logo style created for a hair style studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that projected a feeling of relaxation and class for their new hair salon. I came up with a design which didn’t go the obvious direction of making merely a stylized orchid but alternatively crafted a logo that suggested a flower in the pattern of a swirl blended into the letter O in the title and by placing attention on the logo design using the figure of a hummingbird floating above the image itself. The obvious path in creating a logo design is usually the incorrect course and in this case, the design ended up not being about the flower but alternately laid the main focus on the emotion that they really wanted to transmit to their customers.

Arabian steed logo layout produced for a steed ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind logo design styled to embody the unique physical traits of the Arabian type of horses. With an identifiable head form and higher tail carriage, the Arabian is one of the most immediately identifiable equine lineages in the entire world.

Las Coffee shop logo style a small restaurant, design contains a modified manuscript font which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design includes a customized script font which floats above a team of elaborate lines and dots.

Logo layout for a software program designer the layout attributes and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in quite a few cases the meaning behind a company logo is equally as important as how it serves the business it represents.

Advance logo layout developed for a Portage, Michigan interior designer, design attribute a series of red circles that intersect and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Portage, Michigan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, coordinates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, site evaluations, programming, research study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word progressed have actually been customized to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Portage, Michigan logo design job was performed for a leadership consultant that helps business professionals to develop into more effective at overseeing people, expectations, and profitability.
A logo layout including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was ready for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a place to market their secondhand goods to other sports enthusiasts. I designed their Portage logo dsign with an image that garners the attention of traffic and projects an image that evokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually created for an Portage, Michigan regional farm it was actually designed for an investments broker, and this trademark was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to create a image that projects self-confidence, effectiveness, and affluence.

 Portage Logo design for a nonprofit, Transforming Factor Solutions - the logo layout function for externally encountering arrowhead and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to discover any concept that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where exactly the target is. Luckily, in this instance, I hit a bullseye with the 1st try.

Logo developed for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is similar to a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the business owner to produce a logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.