Acute Care 360 ImageCo, Portage, Michigan, MI,

ImageCo, Portage, Michigan, MI,

Evolv Design logo designed by ImageCo, Portage, Michigan, MI,

Red Panda Publishers logo designed by ImageCo, Portage, Michigan, MI,

Portage, Michigan, MI,

ImageCo, Portage, Michigan, MI,
ImageCo, Portage, Michigan, MI,

Mid Valley Pathology logo designed by ImageCo, Portage, Michigan, MI,

FSA OK logo designed by ImageCo, Portage, Michigan, MI,

Emerald Heights logo designed by ImageCo, Portage, Michigan, MI,

Club Sapphire logo designed by ImageCo, Portage, Michigan, MI,

Downtown Dogs logo designed by ImageCo, Portage, Michigan, MI,

School board logo designed by ImageCo, Portage, Michigan, MI,

Ferry Street Coffee Company logo designed by ImageCo, Portage, Michigan, MI,

Stoney Forensic logo designed by ImageCo, Portage, Michigan, MI,

Smart kernels logo designed by ImageCo, Portage, Michigan, MI,

POINTERS FOR PICKING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design agency offers a money back guarantee try to remember that they can not reimburse the time you commit which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but inevitably a design agency can only be judged by the quality of their design work, if the work in their portfolio does not contain actual examples odds are they won’t be able to deliver a quality logo design.

VISION

A logo’s objective is to be recognized and remembered, and it’s goal is to echo your unique vision for your company. If a logo designer isn’t focused on realizing your vision, the thing they are actually focused on is how quickly they will get paid.

Portage LOGO DESIGN​

For over twenty years ImageCo has been helping business owners cultivate notable brands. We have undertaken branding work for farmers, schools, heart surgeons, party planners, bistros, retailers, and practically every other kind of business you can envision. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every design as though it will be used as an electric sign. Because of our sign first method our designs can, and have been employed in everything from garment labels to billboards. Our sign first technique ensures that our logos are equally reliable whether they are used in television commercials or website applications, they are consistently recognizable, understood, and remembered regardless of size or purpose.

American Made ★ Design

The one difference which truly sets ImageCo apart from other design companies that you probably have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are brought on board to perform, we perform ourselves. Irrespective of the type of project we take on, logo, website design, trade show booth, or commercial sign, we do not, and never will job-out our customer’s work to agencies based outside the US. Whenever you contact us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a go-between that increases the price of your design project and dictates the conditions of how you and I conduct business.

QUALITIES OF A GOOD LOGO DESIGN

Nearly every new Portage entrepreneur knows they probably need a logo, yet few new business owners fully grasp the pivotal role their organization’s logo can make in their becoming successful, or exactly why one logo design performs better than another. A business logo has an immediate and sustaining impact on the viability of a business, choose the correct one and it will make the door swing and phone ring, go with the wrong one and it will be an obstacle and an impediment for the life span of a business. The logos featured in the ImageCo portfolio help Portage companies succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs don’t need scrutiny, they can be grasped in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos which work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or organization they brand.
  5. Relevance: a logo needs to be ageless and should feel equally relevant today, tomorrow, and twenty years from today.

understanding branding

Brand – It’s both a verb and also a noun, it is an identifying mark and also the process of marking something to ensure that it could be distinguished, its genesis originates from the brand burned onto animals. These days a brand indicates practically anything with a motive, regardless if it be earnings or politics, a brand is an intrinsic aspect of defining the worth of something in the customer’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are all from the exact same family, the distinction being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest directed at a target audience, it’s goal is to develop a mental image that the audience can identify with.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When somebody mentions the brand names Ferrari or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and that is what makes people want those products. Brand image is why people acquire specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you look back at the beginning of a lot of branding agencies you’ll discover that they are quite often rebranded marketing firms. When a person claims they are in advertising lots of people will likely have an idea about what they do. But when someone says “I am in branding”… it just sounds much more impressive, probably it’s because many people do not know what it implies to be in branding so it comes off as mysterious and even sexy.

Brand Identity – Is a comprehensive term that defines the visual elements of a product or company that affect view points. This primarily includes the name, the logo, the product packaging, the different colors utilized but can additionally consist of sound, lighting, texture, signage, really anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that focuses on a kind of visual design that helps shape the perception of a business, a product or an institution. Brand identity designers create logo designs, signage designs, packaging, and also collateral material such as business cards, stationery, and brochures. Some visual designers also design sites and also user interfaces. The crucial duty of a brand identity designer is to establish the visual cues and also an emotional tone with the goal of affecting actions, outcomes and also perceptions.

select logos & signs

Retro logo layout of a bicycle developed for a Portage coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening up in an older part of the area and wanted to visualize a nostalgic feel without appearing as uninteresting or low energy. I fulfilled both of these tasks by designing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo design with a microscope slide as well as germs made for Portage clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and consequences of diseases, mainly the field of medicine that deals with the laboratory examination of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be excessively literal with a design and to a degree, this design approaches the company it serves very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more attention grabbing and more unforgettable.

logo design with a leaping environment-friendly frog created for a family enjoyable facility in Portage.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to include a couple of springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a mountain, a route, a stream, and a tree - developed for Portage travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture places or things but instead project emotional journeys by means of the images they record. The thought behind this logo composition was to utilize negative space to communicate more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I made an effort to do something very similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Portage logo but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 Portage logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I really savor and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the customer, even though he liked the concept, really did not care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his hatred for this particular variety of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with friends and family members as well as with folks that they don’t actually know so as to get impartial judgements on the value of a design. Fortunately, he talked about it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a weird animal in the design world because the people that are inclined to hire an expert to design their logo realize how vital a logo is for their company so they are way more invested in the result. Every logo design project has it’s share of hurdles, but the most significant challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Portage book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it is the most critical part of a published book given that it is ordinarily the very first thing a person views in the book store. Regarding a publisher, it’s the opportunity that they will likely ever get to advertise their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many instances one of the things consumers often tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and although I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of air travel and it was undoubtedly a winner.

 Portage logo layout used for marketing and also a tag layout for Vintage Situation includes an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that appeared to be antique cases. For this logo concept I attempted to come up with a logo that offered a fluid retro feel to it and could be utilized for everything from a web site to a label on brand new cases that seemed like they were from another generation.

Logo design created for an orthodontist in Portage, design include an arc with lines converging via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo design projects due to the fact that it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to business branding, if dining establishments approached their branding in the exact same way dental practitioners do every one of their logos would be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo features 4 personalities staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate precisely how individuals should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself won’t have the likelihood to be understood.

Logo design developed for a Portage hair design studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which communicated a sense of serenity and connection for their new hair salon. I created a design which did not go the obvious path of crafting just a stylized orchid but instead delivered a logo design which suggested an orchid in the pattern of a swirl incorporated in to the letter O in the title and by putting emphasis on the concept along with the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a company logo is oftentimes the wrong course and in this case, the design ended up not being about the orchid but alternately laid the main focus on the emotion that they wanted to project to their clients.

Arabian horse logo style created for a horse ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique logotype concept customized to illustrate the unique physical traits of the Arabian kind of equines. By having a different head form and very high tail carriage, the Arabian is one of the most easily recognizable horse lineages in the world.

Las Cafe, A Portage restaurant logo style a tiny restaurant, design consists of a customized script font style which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, style includes a customized script font style which hovers over a group of luxuriant lines and also dots.

Logo layout for a software developer the style attributes and famous Portage component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in many cases the symbolism supporting a logo design is equally as important as how it brands the business it represents.

Advance logo style created for a Portageinterior developer, layout feature a collection of red circles that converge and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Portage interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, coordinates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, location evaluations, programming, research, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in Portage, the characters for letter V and also A in center of words progressed have been customized to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Portage logo design job was done for a management specialist that helps business professionals to become more efficient at supervising people, expectations, and productivity.

A Portage business logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was prepared for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a location to sell off their previously owned equipment to other sports enthusiasts.

I designed their Portage logo design utilizing an illustration that garners the interest of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.

Logo style MQ ranches, this Portage company logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually created for an Portage area farm it was really developed for a commodities broker, and this particular brand was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to produce a graphic that projects self-confidence, financial success, and wealth.

 Portage Logo design for a not-for-profit, Turning Factor Solutions - the logo style feature for ostensibly facing arrow and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this case, I hit a bullseye with the 1st try.

Logo created for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font that is evocative a popular Portage sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to design a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Portage, Michigan, MI,
Logo designed by ImageCo, Portage, Michigan, MI,
Logo designed by ImageCo, Portage, Michigan, MI,
Logo designed by ImageCo, Portage, Michigan, MI,
Electrical sign design for Portage restaurnat designed by Portage Sign Company
Portage logo design and brand identity design for Portage retailers
Logo designed by ImageCo, Portage, Michigan, MI,
Logo designed by ImageCo, Portage, Michigan, MI,
Logo designed by ImageCo, Portage, Michigan, MI,
Logo designed by ImageCo, Portage, Michigan, MI,
Logo designed by ImageCo, Portage, Michigan, MI,

Logo designed by ImageCo, Portage, Michigan, MI,

Logo designed by ImageCo, Portage, Michigan, MI,

Logo designed by ImageCo, Portage, Michigan, MI,

Logo designed by ImageCo, Portage, Michigan, MI,

Logo designed by ImageCo, Portage, Michigan, MI,
Logo designed by ImageCo, Portage, Michigan, MI,
Logo designed by ImageCo, Portage, Michigan, MI,
Logo designed by ImageCo, Portage, Michigan, MI,
Logo designed by ImageCo, Portage, Michigan, MI,
Logo designed by ImageCo, Portage, Michigan, MI,
Logo designed by ImageCo, Portage, Michigan, MI,
Logo designed by ImageCo, Portage, Michigan, MI,
Logo designed by ImageCo, Portage, Michigan, MI,
Logo designed by ImageCo, Portage, Michigan, MI,