Rochester Hills Logo Design

Each and every new Rochester Hills company understands that they need a logo, yet few new business owners entirely grasp the pivotal role their logo will perform in their success, or exactly why one logo design performs more effectively than another. A business logo has an immediate and sustaining influence on the financial success of a company, choose the right one and it can make the door swing and phone ring, choose the incorrect one and it can be a barrier and a hindrance for the life span of an organization. The logos included in the ImageCo portfolio help Rochester Hills companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be grasped in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo should be lasting and should feel relevant today, tomorrow, and forty years from today.

Retro logo style of a bike created for a Rochester Hills coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening up in an old section of the town and really wanted to visualize an old-fashioned tone without appearing as uninteresting or low energy. I fulfilled the two tasks via developing a company logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo design with a microscope slide and bacteria developed for Rochester Hills medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the root causes and outcomes of diseases, mainly the field of healthcare which works with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it represents rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more focus grabbing and a lot more unforgettable.

logo design with a leaping environment-friendly frog made for a family members enjoyable facility in Rochester Hills.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to integrate a some springs into the design but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design featuring a group of birds, a mountain, a path, a stream, as well as a tree - created for Rochester Hills travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field due to the fact that travel photographers tend not to shoot places or things but rather communicate emotional journeys by means of the photos they record. The thought behind this logo design was to use negative space to reveal more than what was visible upon first glance, which I think is quintessential of most good photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I tried to do something similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Rochester Hills logo design but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Rochester Hills logo design with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I honestly enjoy and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, while he loved the concept, really did not care for my choice of birds. This particular man truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this particular kind of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with colleagues and family members as well as with folks that they don’t actually know so as to get impartial viewpoints on the value of a concept. Fortunately, he talked about it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a strange creature in the design world given that the people that are inclined to hire an expert to create their business logo understand how crucial a logo design is for their organization so they are much more invested in the result. Every logo project possesses it’s share of challenges, but the most significant obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Rochester Hills book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it is the most necessary part of a printed book considering that it is usually the initial thing a person views in the book shop. Regarding a publishing company, it’s the absolute best opportunity they will likely ever get to publicize their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many occurrences one of the things individuals tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline based in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a sense of flight and it was undoubtedly a success.

 Rochester Hills logo layout utilized for marketing and also a tag layout for Vintage Instance includes an old font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be much older cases. For this business logo concept I attempted to come up with a logo that possessed a fluid vintage feel to it and could be used for everything from a web site to an insignia on brand new cases that looked like they were from a different era.

Logo produced for an orthodontist in Rochester Hills, design consist of an arc with lines intersecting via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo design projects considering that it seems that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to business marketing, if dining establishments approached their branding in the same way dental practitioners do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo includes 4 personalities startled in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe precisely how people ought to think or feel they don’t understand the mission of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the chance to be comprehended.

Logo layout created for a hair layout workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that carried a sense of simplicity and elegance for their new hair salon. I created a concept which did not go the obvious route of creating just a stylized orchid but alternatively crafted a logo which suggested an orchid in the pattern of a swirl featured into the letter O in the title and by placing attention on the logo design along with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a company logo is more often than not the incorrect route and in this case, the design ended up not being about the flower but alternately placed the attention on the perception that they wanted to forecast to their customers.

Arabian horse logo style created for a horse cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct brand concept fashioned to symbolize the unique physical traits of the Arabian pedigree of equines. By having an unique head shape and very high tail carriage, the Arabian is one of the highly immediately recognizable equine lineages in the world.

Las Cafe logo layout a little restaurant, layout contains a changed script typeface which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, design includes a modified manuscript font style which floats above a group of luxuriant lines as well as dots.

Logo layout for a software designer the design functions and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in many cases the substance behind a company logo is equally as important as how it brands the organization it represents.

Develop logo layout developed for a Rochester Hills interior developer, design feature a collection of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rochester Hills interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, collaborates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, location examinations, programming, analysis, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and also A in center of words advanced have been changed to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Rochester Hills logo design project was done for a management guide that assists business professionals to become more efficient at overseeing people, expectations, and profitability.

A logo layout featuring a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly knew the market was primed for an outdoor sporting store that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a place to sell off their used goods to other sports enthusiasts. I created their Rochester Hills logo dsign using an illustration which seizes the interest of traffic and projects an image that evokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really composed for an Rochester Hills area farm it was actually developed for an investments broker, and this trademark was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make an identity that projects confidence, success, and wealth.
Logo design made for using a sign for the dining establishment (Brewgrrs), it is a luxuriant script font that is similar to a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to produce a business logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.