Royal Oak, Michigan Logo Design

Nearly every new Royal Oak venture understands that they need a logo, however few new business owners thoroughly realize the pivotal role their logo will take in their financial success, or why one logo works more effectively than another. A company logo has an instant and long term impact on the financial success of a business, choose the right one and it can make the door swing and phone ring, go with the wrong one and it can be a barrier and a hindrance for the life of an organization.

The logos featured in the ImageCo portfolio help Royal Oak, Michigan businesses succeed, they are effective in any given situation and the reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos don’t demand contemplation, they can be realized in merely a glance.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and just as emotive at every dimension.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design needs to be enduring and should feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle developed for a Royal Oak, Michigan coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening up in an old section of the town and wanted to cast a retro vibe without coming across as monotonous or low energy. I accomplished both of these tasks via designing a company logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide as well as germs made for Royal Oak, Michigan clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and effects of diseases, especially the branch of healthcare which deals with the clinical evaluation of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be excessively literal with a design and to a point, this specific design approaches the company it represents very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more attention grabbing and more memorable.

logo design with a jumping eco-friendly frog designed for a household enjoyable center in Royal Oak, Michigan.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a group of birds, a mountain, a route, a stream, as well as a tree - created for Royal Oak, Michigan travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to capture locations or things but instead reveal emotional experiences by means of the photos they record. The idea behind this logo concept was to use negative space to communicate more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be communicated with just words. I tried to do something comparable to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Royal Oak logo but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Royal Oak logo design with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I genuinely savor and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, even though he liked the concept, really did not care for my choice of birds. This particular man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this specific type of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and family as well as with other people that they don’t actually know so as to get impartial judgements on the value of a design. Fortunately, he discussed it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world because the people that tend to hire an expert to create their logo understand how important a logo is for their organization so they are much more vested in the end result. Every logo design project possesses it’s share of challenges, however the largest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Royal Oak, Michigan book publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, but it really is the most essential part of a published book because it is in most cases the initial thing a person views in the bookstore. Concerning a publisher, it’s the optimal opportunity that they will likely ever have to promote their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many occurrences 1 of the items individuals usually tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of airline flight and it was certainly a winner.

 Royal Oak logo layout used for advertising as well as a label layout for Vintage Case includes an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which seemed to be much older cases. For this business logo concept I sought to come up with a logo that provided a fluid vintage feel to it and could be used for every thing from a web site to a label on brand new cases that looked like they were from another era.

Logo design developed for an orthodontist in Royal Oak, Michigan, style include an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo jobs considering that it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business branding, if restaurants approached their branding in the very same way dental practitioners do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dental care logos because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo includes 4 personalities staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which conveyed that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize how individuals should think or feel they don’t understand the goal of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself will never have the opportunity to be comprehended.

Logo style created for a hair design studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that carried a sense of simplicity and connection for their new hair salon. I created a concept that didn’t go the obvious path of designing just a stylized orchid but alternatively created a company logo that implied an orchid in the formation of a swirl integrated into the letter O in the name and by placing attention on the logo design along with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a company logo is in most cases the wrong course and in this case, the design ended up not being about the flower but alternately put the focus on the perception that they wanted to project to their clients.

Arabian steed logo style produced for a steed ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a unique logotype design tailored to symbolize the unique physical traits of the Arabian breed of horses. By having a distinctive head form and very high tail posture, the Arabian is one of the most immediately identifiable equine types in the whole world.

Las Coffee shop logo layout a tiny dining establishment, layout consists of a customized script font style which hovers above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, layout includes a customized manuscript font style which hovers above a group of luxuriant lines as well as dots.

Logo layout for a software program programmer the style functions and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in quite a few cases the significance behind a logo design is equally as important as how it serves the company it represents.

Progress logo style developed for a Royal Oak, Michigan interior developer, design function a series of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Royal Oak, Michigan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, coordinates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, location inspections, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of the word progressed have been modified to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Royal Oak, Michigan logo design assignment was performed for a management coach that assists business professionals to become more successful at managing people, expectations, and productivity.
A logo layout featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was ready for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a spot to sell their secondhand items to other sports enthusiasts. I created their Royal Oak logo design dsign using an illustration which seizes the attention of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo design has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really designed for an Royal Oak, Michigan regional farm it was in reality designed for a commodities broker, and this logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate an identity that projected self-confidence, financial success, and luxury.

 Royal Oak Logo design for a not-for-profit, Transforming Point Solutions - the logo style attribute for outwardly facing arrowhead and also the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where exactly the target is. Luckily, in this particular instance, I struck a bullseye with the 1st try.

Logo design created for making use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script font that is similar to a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked closely with the owner to design a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.