Saginaw Logo Design

Every new Saginaw organization understands that they need a logo, but few new business owners entirely grasp the essential role their logo design can make in their success, or why one logo performs better than another. A business logo has an instant and long term effect on the prosperity of a company, select the right one and it will make the door swing and cash register ring, select the wrong one and it will be an obstacle and an impediment for the longevity of a business. The logos included in the ImageCo portfolio help Saginaw companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be comprehended in just a look.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and just as emotive at every dimension.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a business logo must be lasting and will feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bicycle created for a Saginaw coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening in an old part of the area and really wanted to cast an old-fashioned feel without appearing as boring or low energy. I fulfilled both of these jobs by developing a trademark concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo style with a microscopic lense slide and germs created for Saginaw clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and effects of diseases, especially the branch of healthcare which deals with the clinical evaluation of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Typically I try not to be overly literal with a design and to a degree, this design approaches the company it serves rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more interest grabbing and even more unforgettable.

logo style with a leaping eco-friendly frog developed for a household fun facility in Saginaw.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to incorporate a couple springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, and a tree - created for Saginaw travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area because travel photographers tend not to shoot locations or things but instead communicate emotional experiences by means of the pictures they record. The thought behind this logo design was to utilize negative space to project more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I tried to do something much the same to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Saginaw logo design but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 Saginaw logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I really take pleasure in and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my customer, even though he liked the concept, didn’t care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this specific type of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with colleagues and family as well as with people that they don’t even know so as to get objective viewpoints on the worthiness of a design. Fortunately, he talked about it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a weird creature in the design world given that the people that tend to hire a professional to create their logo realize how crucial a logo is for their organization so they are way more invested in the final result. Every logo project has it’s share of difficulties, but the most significant obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Saginaw book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it is the most important part of a published book because it is in most cases the first thing a person views in the book shop. Regarding a publishing company, it’s the absolute best opportunity that they will ever get to publicize their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many instances one of the traits individuals often tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of air travel and it was definitely a success.

 Saginaw logo design made use of for marketing as well as a label design for Vintage Situation features an old font style style.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that looked to be much older cases. For this custom logo design I sought to come up with a logo that provided a fluid retro feel to it and could be utilized for every thing from a web site to an insignia on brand new cases that looked like they were from another generation.

Logo produced for an orthodontist in Saginaw, style consist of an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo design jobs because it seems that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to company marketing, if dining establishments approached their branding in the same way dental professionals do every one of their logos would be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo design includes 4 characters surprised in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe how individuals should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that explains itself won’t have the opportunity to be understood.

Logo style developed for a hair design workshop featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which related a spirit of relaxation and class for their new hair studio. I came up with a design that did not go the obvious direction of crafting simply a stylized orchid but instead designed a business logo which suggested an orchid in the formation of a swirl integrated into the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a logo is in most cases the wrong direction and in this case, the design ended up not being about the orchid but instead laid the main focus on the feeling that they wanted to forecast to their customers.

Arabian horse logo layout created for a horse cattle ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created an original brand design customized to symbolize the unique physical traits of the Arabian kind of equines. With an identifiable head form and very high tail posture, the Arabian is one of the most easily identifiable equine types in the entire world.

Las Coffee shop logo layout a tiny restaurant, style consists of a changed manuscript font style which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, design contains a modified manuscript font style which floats over a group of ornate lines and also dots.

Logo style for a software programmer the design attributes and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in many cases the significance behind a logo is equally as important as how it serves the company it represents.

Progress logo style developed for a Saginaw indoor developer, design attribute a series of red circles that intersect as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Saginaw interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, collaborates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, location examinations, programming, research, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word progressed have been customized to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Saginaw logo design job was done for a leadership consultant that aids business leaders to develop into more successful at handling people, expectations, and profitability.

A logo design featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market was ready for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their previously owned goods to other sports enthusiasts. I tailored their Saginaw logo design dsign using an illustration that garners the interest of traffic and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo design has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really produced for an Saginaw area farm it was actually created for a commodities broker, and this particular trademark was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to generate an identity that projects self-confidence, success, and wealth.
Logo developed for the use of an indication for the dining establishment (Brewgrrs), it is an ornate script typeface that is evocative a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to produce a business logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.