Saint Clair Shores Logo Design

Every new Saint Clair Shores business realizes that they are in need of a logo, however few entrepreneurs entirely understand the vital role their company logo can perform in their financial success, or precisely why one business logo performs better than another. A logo has an immediate and long-term effect on the prosperity of a company, choose the correct one and it can make the door swing and phone ring, go with the incorrect one and it will be an obstacle and an impediment for the life of an organization. The logos featured in the ImageCo portfolio help Saint Clair Shores companies prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos do not require deliberation, they can be grasped in merely a look.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and just as emotive at every dimension.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo must be lasting and should feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bike developed for a Saint Clair Shores coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening up in an old part of the community and wanted to visualize a nostalgic feel without coming across as stodgy or low energy. I accomplished each of the jobs by developing a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide and germs designed for Saint Clair Shores medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and outcomes of diseases, especially the branch of healthcare which works with the laboratory evaluation of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be excessively literal with a concept and to a point, this specific design approaches the company it represents very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more interest grabbing and more memorable.

logo layout with a jumping green frog created for a family members fun center in Saint Clair Shores.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to include a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a mountain, a path, a stream, as well as a tree - created for Saint Clair Shores travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession due to the fact that travel photographers don’t shoot locations or things but instead convey emotional experiences by means of the photos they record. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon first glance, which I think is representative of almost all good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I made an effort to do something similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Saint Clair Shores logo design but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Saint Clair Shores logo style with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my client, while he loved the concept, really did not care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his aversion for this specific breed of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and colleagues and family as well as with people that they don’t actually know so as to get unbiased assessments on the worthiness of a design. Fortunately, he discussed it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world because the people that are inclined to hire an expert to design their logo realize how vital a logo is for their organization so they are way more invested in the final result. Every logo design project has it’s allotment of hurdles, but the most significant obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Saint Clair Shores book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it is the most crucial part of a printed book since it is often the very first thing a person sees in the bookstore. Regarding a publisher, it’s the most ideal opportunity that they will likely ever have to publicize their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many cases one of the aspects individuals tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company located in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of airline flight and it was definitely a victory.

 Saint Clair Shores logo style made use of for marketing and also a tag style for Vintage Case features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be older cases. For this business logo design I strove to come up with a logo that offered a fluid vintage feel to it and could be used for every thing from a web site to an insignia on brand new cases that appeared like they were from another generation.

Logo design developed for an orthodontist in Saint Clair Shores, design consist of an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo jobs due to the fact that it appears that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to small business branding, if restaurants approached their branding in the exact same way dental offices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo design features 4 characters surprised in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain precisely how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the chance to be understood.

Logo layout developed for a hair layout workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which projected a sense of peace and connection for their new hair salon. I came up with a concept which did not go the obvious path of making simply a stylized orchid but instead crafted a company logo that suggested a flower in the pattern of a swirl incorporated in to the letter O in the title and by placing emphasis on the concept along with the figure of a hummingbird floating over the logo design itself. The obvious path in designing a business logo is frequently the wrong route and in this case, the design ended up not being about the orchid but alternately put the attention on the emotion that they really wanted to transmit to their clients.

Arabian equine logo design produced for a steed ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind company logo concept styled to embody the unique physical traits of the Arabian type of horses. By having a different head form and higher tail carriage, the Arabian is one of the very most quite easily identifiable horse types in the whole world.

Las Coffee shop logo layout a little restaurant, design consists of a modified manuscript font style which floats over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, design consists of a changed script font style which floats above a team of ornate lines as well as dots.

Logo layout for a software program designer the layout attributes and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in many cases the substance behind a logo is just as important as how it brands the enterprise it represents.

Advance logo layout created for a Saint Clair Shores interior developer, design feature a series of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Saint Clair Shores interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, coordinates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, site inspections, programming, research, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in center of words progressed have been modified to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Saint Clair Shores logo design assignment was undertaken for a management expert that enables business professionals to become more successful at handling people, expectations, and profitability.

A logo layout featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was primed for an outdoor sporting store that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a spot to market their pre-owned products to other sports enthusiasts. I tailored their Saint Clair Shores business logo dsign with an illustration which pulls in the interest of traffic and sends an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really developed for an Saint Clair Shores regional farm it was actually created for a products broker, and this brand was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make a graphic that projects esteem, effectiveness, and wealth.
Logo design created for using an indication for the dining establishment (Brewgrrs), it is a luxuriant script font style that is reminiscent of a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the owner to produce a logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.