Southfield Logo Design

Virtually every new Southfield company realizes that they need a logo, but few entrepreneurs fully grasp the pivotal role their company logo can make in their success, or the reason that one business logo performs better than another. A company logo has an instant and long term effect on the growth of a business, choose the right one and it will make the door swing and phone ring, choose the incorrect one and it can be an obstacle and an impediment for the life of a business. The logos featured in the ImageCo portfolio help Southfield companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be comprehended in just a glance.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo needs to be ageless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bicycle produced for a Southfield coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening up in an older part of the community and hoped to project an old-fashioned tone without appearing as monotonous or low energy. I achieved both of these jobs by means of creating a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo design with a microscopic lense slide and bacteria developed for Southfield clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and outcomes of diseases, especially the branch of healthcare that deals with the laboratory evaluation of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be excessively literal with a concept and to a point, this specific design approaches the company it represents fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more attention grabbing and a lot more unforgettable.

logo style with a leaping eco-friendly frog developed for a household enjoyable center in Southfield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to incorporate a some springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a trail, a stream, and a tree - developed for Southfield travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers don’t capture places or things but rather communicate emotional experiences by means of the photos they capture. The thought behind this logo design was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be communicated with just words. I tried to do something very similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Southfield logo but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 Southfield logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I honestly savor and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the client, even though he loved the concept, didn’t care for my choice of birds. This particular guy seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this specific kind of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and family members as well as with other people that they don’t actually know so as to get honest viewpoints on the worthiness of a design concept. Fortunately, he shared it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a strange animal in the design world because the people that tend to hire a professional to design their business logo realize how vital a logo is for their business so they are much more vested in the outcome. Every logo job possesses it’s portion of obstacles, however the largest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Southfield book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it really is the most important part of a published book because it is usually the first thing a person views in the book shop. With respect to a publishing company, it’s the best opportunity that they will ever get to spotlight their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many instances 1 of the aspects people usually tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline located in LA and while I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of air travel and it was definitely a victory.

 Southfield logo layout utilized for advertising and marketing and also a tag style for Vintage Case includes an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that looked to be vintage cases. For this logo concept I tried to come up with a logo that offered a fluid old style feel to it and could be used for everything from a website to a label on brand new cases that appeared like they were from another point in time.

Logo design developed for an orthodontist in Southfield, style consist of an arc with lines converging via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo projects because it appears that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the same way dentists do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental logos because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo design features 4 characters startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain precisely how people should think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself won’t have the likelihood to be comprehended.

Logo layout created for a hair design studio featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which carried a sense of contentment and class for their new hair salon. I came up with a concept which did not go the obvious path of making merely a stylized orchid but alternatively delivered a business logo which suggested a flower in the formation of a swirl blended into the letter O in the title and by putting emphasis on the concept with the figure of a hummingbird hovering over the logo itself. The obvious path in designing a logo is generally the incorrect path and in this case, the design ended up not being about the flower but instead placed the emphasis on the feeling that they wanted to transmit to their clients.

Arabian steed logo design developed for a horse cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct organization logo design tailored to illustrate the unique physical traits of the Arabian breed of equines. By having a distinctive head shape and higher tail carriage, the Arabian is one of the highly quite easily recognizable horse breeds in the whole world.

Las Coffee shop logo style a little dining establishment, layout contains a customized manuscript font style which floats over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, layout consists of a modified manuscript font style which hovers over a team of ornate lines and also dots.

Logo layout for a software program programmer the design attributes as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in quite a few cases the symbolism behind a business logo is just as important as how it brands the organization it stands for.

Advance logo design developed for a Southfield indoor designer, layout feature a series of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Southfield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, coordinates, and oversees such ventures. Interior design is a diverse occupation that includes conceptual development, space planning, site inspections, programming, study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V and also A in center of words advanced have actually been customized to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Southfield logo design job was performed for a management expert that enables business professionals to become more efficient at managing people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly understood the market place was ready for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a spot to sell their pre-owned products to other sports enthusiasts. I tailored their Southfield logo design dsign along with a graphic that seizes the attention of vehicles and projects an image that evokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo design has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually composed for an Southfield regional farm it was actually developed for a products broker, and this business logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design a image that projects self-confidence, effectiveness, and wealth.
Logo design designed for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate script typeface that is reminiscent of a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the business owner to develop a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.