Southgate, Michigan Logo Design

Nearly every new Southgate organization realizes that they are in need of a logo, however few new business owners thoroughly realize the crucial role their company logo can make in their success, or the reason that one logo functions more effectively than another. A company logo has a critical and lasting impact on the financial success of a business, select the correct one and it can make the door swing and phone ring, go with the wrong one and it will be an obstacle and a hindrance for the life span of a company.

The logos presented in the ImageCo portfolio help Southgate, Michigan companies prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logos do not require contemplation, they can be understood in merely a look.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and just as emotive at every scale.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a logo must be lasting and should feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bike produced for a Southgate, Michigan coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were opening up in an older section of the community and hoped to project a retro vibe without appearing as uninteresting or low energy. I accomplished the two jobs via designing a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo design with a microscopic lense slide and also germs designed for Southgate, Michigan medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and consequences of diseases, mainly the branch of healthcare that works with the laboratory assessment of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Generally I try not to be excessively literal with a concept and to a degree, this design approaches the company it represents very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more focus grabbing and a lot more meaningful.

logo design with a leaping environment-friendly frog created for a family enjoyable facility in Southgate, Michigan.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to integrate a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a route, a stream, and a tree - developed for Southgate, Michigan travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to shoot locations or things but instead reveal emotional experiences through the photos they record. The thought behind this logo composition was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I attempted to do something very similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Southgate logo design but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 Southgate logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I really savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my client, while he loved the concept, really did not care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this particular type of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and family as well as with folks that they don’t actually know so as to get impartial assessments on the merit of a design. Fortunately, he discussed it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire a professional to design their business logo recognize how important a logo is for their company so they are much more vested in the outcome. Every logo design job possesses it’s share of obstacles, however the most significant obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Southgate, Michigan publication author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it is the most crucial part of a printed book because it is in most cases the very first thing a person sees in the book store. Regarding a publishing company, it’s the opportunity that they will likely ever get to publicize their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many cases 1 of the items people tend to remember the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to confering a feeling of flight and it was definitely a success.

 Southgate logo layout made use of for marketing as well as a label design for Vintage Case includes an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be vintage cases. For this brand design I sought to come up with a logo that had a fluid nostalgic feel to it and could easily be utilized for everything from a website to a label on brand new cases that looked like they were from a different point in time.

Logo developed for an orthodontist in Southgate, Michigan, design consist of an arc with lines intersecting via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most difficult logo projects due to the fact that it seems that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to small business advertising, if dining establishments approached their branding in the same way dentists do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually enjoy doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo design features 4 personalities staggered in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe specifically how people should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself will never have the opportunity to be understood.

Logo design produced for a hair layout workshop featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that projected a feeling of serenity and elegance for their new hair studio. I came up with a design that didn’t go the obvious path of making simply a stylized orchid but alternatively crafted a company logo that suggested a flower in the pattern of a swirl incorporated in to the letter O in the name and by putting attention on the concept using the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is generally the incorrect course and in this case, the design ended up not being about the orchid but instead laid the attention on the feeling that they wanted to forecast to their customers.

Arabian horse logo design developed for an equine ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logo concept customized to manifest the unique physical traits of the Arabian kind of equines. By having an unique head form and higher tail posture, the Arabian is one of the most easily recognizable horse types in the world.

Las Coffee shop logo layout a tiny dining establishment, design consists of a modified script font style which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, design contains a modified manuscript font which hovers above a team of luxuriant lines as well as dots.

Logo layout for a software programmer the design features and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in many cases the meaning behind a company logo is equally as important as how it serves the enterprise it stands for.

Evolve logo design produced for a Southgate, Michigan interior developer, layout feature a series of red circles that intersect and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Southgate, Michigan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, area planning, site examinations, programming, research, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in center of the word advanced have actually been modified to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Southgate, Michigan logo design project was undertaken for a management specialist that assists business leaders to develop into more successful at handling people, expectations, and profitability.
A logo layout including a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was ready for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a location to market their pre-owned products to other sports enthusiasts. I designed their Southgate business logo dsign along with an image that garners the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo style has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually designed for an Southgate, Michigan regional farm it was in reality developed for a commodities broker, and this company logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to produce a brand mark that projects self-confidence, success, and luxury.

 Southgate Logo design for a not-for-profit, Turning Factor Solutions - the logo design function for externally facing arrow and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where the target is. Thankfully, in this particular case, I hit a bullseye with the very first try.

Logo design developed for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the proprietor to design a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.