Southgate Logo Design

Virtually every new Southgate venture realizes that they are in need of a logo, but few entrepreneurs thoroughly understand the pivotal role their company logo can take in their becoming successful, or why one business logo works far better than another. A company logo has an instant and long-term influence on the growth of a company, go with the right one and it will make the door swing and phone ring, go with the wrong one and it will be an obstacle and an impediment for the life span of an organization. The logos featured in the ImageCo portfolio help Southgate companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs don’t demand contemplation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be lasting and should feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bike produced for a Southgate coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening in an older part of the community and wanted to visualize a nostalgic vibe without coming across as uninteresting or low energy. I achieved both tasks via developing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and bacteria designed for Southgate clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and outcomes of diseases, especially the branch of medicine that works with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be overly literal with a concept and to a degree, this specific design approaches the company it serves quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and much more memorable.

logo style with a jumping environment-friendly frog created for a family members enjoyable facility in Southgate.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to feature a couple springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, as well as a tree - created for Southgate travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area because travel photographers tend not to capture locations or things but instead reveal emotional journeys through the pictures they record. The idea behind this logo concept was to use negative space to reveal more than what was visible upon initial view, which I think is quintessential of most good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be revealed with just words. I made an effort to do something much the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Southgate logo design but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Southgate logo layout with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I seriously take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the client, even though he loved the concept, really did not care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his scorn for this particular kind of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and family members as well as with folks that they don’t even know so as to get unprejudiced judgements on the merit of a design. Fortunately, he talked about it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a strange creature in the design world because the people that tend to hire a professional to create their logo design recognize how important a logo is for their company so they are way more invested in the final result. Every logo design job has it’s allotment of obstacles, however the largest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Southgate publication author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it really is the most important part of a published book since it is ordinarily the primary thing a person views in the bookstore. Concerning a publisher, it’s the absolute best opportunity that they will ever get to publicize their label and get their logo design in front of the people that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many occurrences one of the aspects people usually tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of airline flight and it was undoubtedly a victory.

 Southgate logo layout made use of for marketing as well as a label layout for Vintage Instance features an archaic font style design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which appeared to be much older cases. For this logo concept I sought to come up with a logo that had a fluid old-fashioned feel to it and could be used for every thing from a web site to an insignia on brand new cases that looked like they were from another era.

Logo produced for an orthodontist in Southgate, style consist of an arc with lines converging through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo design projects due to the fact that it appears that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to company advertising, if restaurants approached their advertising in the same way dental practices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo features 4 characters startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate how individuals should think or feel they don’t understand the mission of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself will never have the chance to be comprehended.

Logo layout produced for a hair layout workshop including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that communicated an atmosphere of relaxation and connection for their new hair studio. I created a concept which did not go the obvious path of creating merely a stylized orchid but rather designed a logo that suggested an orchid in the formation of a swirl incorporated in to the letter O in the title and by putting emphasis on the concept using the figure of a hummingbird floating over the image itself. The obvious path in creating a logo design is in most cases the incorrect direction and in this case, the design ended up not being about the orchid but instead put the emphasis on the emotion that they really wanted to transmit to their patrons.

Arabian horse logo layout developed for a steed ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind brand design styled to embody the unique physical traits of the Arabian pedigree of equines. With an unique head shape and high tail carriage, the Arabian is one of the highly quite easily recognizable equine lineages in the whole world.

Las Coffee shop logo layout a little dining establishment, layout contains a customized script font style which floats above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, layout consists of a changed manuscript font style which floats over a group of luxuriant lines as well as dots.

Logo style for a software program developer the style features as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in many cases the significance supporting a company logo is equally as important as how it serves the enterprise it stands for.

Develop logo layout created for a Southgate indoor developer, layout attribute a collection of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Southgate interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, collaborates, and manages such ventures. Interior design is a diverse profession that includes conceptual development, space planning, site inspections, programming, research study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words progressed have been customized to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Southgate logo design job was performed for a management coach that assists business professionals to become more successful at overseeing people, expectations, and productivity.

A logo design including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a location to sell off their used equipment to other sports enthusiasts. I created their Southgate logo dsign along with a graphic which pulls in the interest of vehicles and sends an image that arouses the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo design has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really produced for an Southgate regional farm it was in reality developed for a products broker, and this particular business logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to develop a graphic that projects confidence, effectiveness, and wealth.
Logo created for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is similar to a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the owner to design a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.