Acute Care 360 ImageCo, Taylor, Michigan, MI,

ImageCo, Taylor, Michigan, MI,

Evolv Design logo designed by ImageCo, Taylor, Michigan, MI,

Red Panda Publishers logo designed by ImageCo, Taylor, Michigan, MI,

Taylor, Michigan, MI,

ImageCo, Taylor, Michigan, MI,
ImageCo, Taylor, Michigan, MI,

Mid Valley Pathology logo designed by ImageCo, Taylor, Michigan, MI,

FSA OK logo designed by ImageCo, Taylor, Michigan, MI,

Emerald Heights logo designed by ImageCo, Taylor, Michigan, MI,

Club Sapphire logo designed by ImageCo, Taylor, Michigan, MI,

Downtown Dogs logo designed by ImageCo, Taylor, Michigan, MI,

School board logo designed by ImageCo, Taylor, Michigan, MI,

Ferry Street Coffee Company logo designed by ImageCo, Taylor, Michigan, MI,

Stoney Forensic logo designed by ImageCo, Taylor, Michigan, MI,

Smart kernels logo designed by ImageCo, Taylor, Michigan, MI,

TIPS FOR DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design company presents a money back guarantee try to bear in mind that they simply cannot reimburse the amount of time you invest which is eminently more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but in the end a design agency can only be evaluated by the quality of their design work, if the work in their design portfolio does not feature real world samples odds are they will not be able to deliver a premium logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s purpose is to reflect your personal vision for your business. If a logo designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how soon they will get paid.

Taylor LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs develop memorable brand identities. We’ve performed brand identity design work for ranchers, colleges, diamond miners, wedding singers, bistros, retailers, and virtually every other kind of business concern you can envision. What makes us different compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be employed as an electrical sign. As a result of our sign first strategy our brand identity designs can, and have been used in everything from fashion labels to neon signs. Our sign first approach guarantees that our logos are equally successful whether they are used in television commercials or website applications, they are consistently identifiable, understood, and always remembered regardless of scale or use.

American Made ★ Design

The thing which really sets ImageCo apart from other design agencies that you may have stumbled upon in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are hired to do, we do in-house. No matter the type of design project we undertake, business logo, website, trade show exhibition, or retail sign, we do not, and never will job-out our customer’s projects to contractors based outside the USA. Whenever you phone us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a go-between that marks up the cost of your design project and imposes the conditions of how we conduct business.

QUALITIES OF A GREAT LOGO DESIGN

Nearly every new Taylor organization understands that they need a logo, but few start ups entirely understand the key role their business logo can perform in their becoming successful, or the reason that one logo design performs far better than another. A company logo has an immediate and lasting influence on the success of a business, pick the correct one and it will make the door swing and phone ring, choose the wrong one and it will be a barrier and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help Taylor businesses succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be grasped in just a glimpse.
  2. Scalability: from clothing labels to posters a scalable logo will remain legible and just as emotive at virtually any dimension.
  3. Versatility: logos which work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or organization they represent.
  5. Relevance: a logo design should be lasting and should feel equally relevant today, tomorrow, and thirty years from today.

understanding branding

Brand – It is a verb and also a noun, it is an identifying mark and the process of denoting something to ensure that it can be distinguished, its foundation comes from the brand branded onto livestock. Today a brand indicates basically anything with an objective, regardless if it be revenue or politics, a brand is an intrinsic aspect of defining the value of something in the public’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are all from the same family, the distinction being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a target market, it’s objective is to produce an image that the target market will likely connect to.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When someone states the names Porsche or Corvette what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and that is what makes people purchase those brands. Brand image is why people purchase specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you look back at the origin of many branding agencies you’ll find that they are frequently rebranded marketing and advertising firms. When somebody claims they are in advertising lots of people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a type of visual design that helps form the image of a firm, a product or a company. Brand identity designers produce logo designs, sign designs, packaging, and also collateral products such as cards, stationery, and also pamphlets. Some identity designers also design sites and user interfaces. The vital duty of a brand identity designer is to establish the visual cues and an emotional tone with the objective of influencing actions, results as well as perceptions.

select logos & signs

Retro logo design of a bike developed for a Taylor coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were opening up in an old part of the area and wished to cast a vintage atmosphere without coming across as uninteresting or low energy. I achieved each of the jobs by means of creating a business logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo layout with a microscope slide and germs designed for Taylor medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and effects of diseases, especially the field of medicine which works with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be overly literal with a concept and to a point, this design approaches the company it represents very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more focus grabbing and much more unforgettable.

logo style with a leaping eco-friendly frog developed for a family members fun facility in Taylor.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for physicians, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a trail, a stream, as well as a tree - created for Taylor traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to capture locations or things but instead reveal emotional journeys through the pictures they record. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon initial view, which I think is representative of most good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I made an effort to do something much the same to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Taylor logo but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Taylor logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I really relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the customer, even though he loved the concept, really did not care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his hatred for this specific breed of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and family members as well as with individuals that they don’t actually know so as to get unprejudiced point of views on the merit of a design. Fortunately, he discussed it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world given that the people that are inclined to hire a professional to create their logo recognize how vital a logo is for their company so they are much more vested in the final result. Every logo design job has it’s portion of obstacles, however the greatest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Taylor book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, nevertheless it really is the most crucial part of a published book due to the fact that it is in most cases the very first thing a person views in the book store. For a publisher, it’s the most ideal opportunity they will likely ever have to publicize their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many occurrences 1 of the aspects people often tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of airline flight and it was undoubtedly a victory.

 Taylor logo design utilized for marketing and also a label layout for Vintage Case features an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be much older cases. For this custom logo concept I sought to come up with a logo that provided a fluid vintage feel to it and could be used for every thing from a web site to an insignia on brand new cases that appeared like they were from another generation.

Logo design created for an orthodontist in Taylor, layout consist of an arc with lines intersecting with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo design jobs because it seems that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to business branding, if restaurants approached their branding in the same way dental professionals do every one of their company logos would definitely be a picture explaining something they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental logo designs because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo design features 4 characters staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design which communicated that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate specifically how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo design created for a Taylor hair design workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that related an atmosphere of contentment and elegance for their new hair studio. I came up with a design that did not go the obvious course of making just a stylized orchid but alternatively designed a logo that implied an orchid in the formation of a swirl integrated into the letter O in the title and by putting emphasis on the concept using the figure of a hummingbird floating above the image itself. The obvious path in creating a business logo is usually the incorrect path and in this case, the design ended up not being about the flower but instead laid the emphasis on the perception that they wanted to transmit to their customers.

Arabian steed logo style produced for a horse ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed an original business logo concept styled to display the unique physical traits of the Arabian type of horses. With a distinctive head form and very high tail carriage, the Arabian is one of the highly quite easily recognizable horse lineages in the whole world.

Las Cafe, A Taylor Coffee shop logo layout a small dining establishment, layout consists of a customized script font which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, design includes a modified manuscript font which floats above a group of luxuriant lines as well as dots.

Logo layout for a software programmer the layout functions and renowned Taylor element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in many cases the meaning supporting a company logo is just as important as how it serves the enterprise it stands for.

Progress logo style produced for a Taylorinterior designer, layout function a series of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Taylor interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted profession that consists of conceptual development, space planning, location evaluations, programming, analysis, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Taylor, the characters for letter V as well as A in center of words advanced have been customized to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Taylor logo design job was carried out for a management guide that enables business leaders to become more effective at managing people, expectations, and productivity.

A Taylor business logo style featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was ready for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell their secondhand equipment to other sports enthusiasts.

I tailored their Taylor business logo design along with a graphic which captures the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ farms, this Taylor company logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually produced for an Taylor area farm it was really created for a commodities broker, and this particular company logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to make a graphic that projected confidence, financial success, and wealth.

 Taylor Logo design for a not-for-profit, Transforming Point Solutions - the logo design attribute for ostensibly dealing with arrow and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where exactly the target is. Fortunately, in this instance, I struck a bullseye with the very first go.

Logo design designed for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate script typeface that is similar to a renowned Taylor sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the owner to produce a business logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Taylor, Michigan, MI,
Logo designed by ImageCo, Taylor, Michigan, MI,
Logo designed by ImageCo, Taylor, Michigan, MI,
Logo designed by ImageCo, Taylor, Michigan, MI,
Electrical sign design for Taylor restaurnat designed by Taylor Sign Shop
Taylor logo design and brand identity design for Taylor commercial businesses
Logo designed by ImageCo, Taylor, Michigan, MI,
Logo designed by ImageCo, Taylor, Michigan, MI,
Logo designed by ImageCo, Taylor, Michigan, MI,
Logo designed by ImageCo, Taylor, Michigan, MI,
Logo designed by ImageCo, Taylor, Michigan, MI,

Logo designed by ImageCo, Taylor, Michigan, MI,

Logo designed by ImageCo, Taylor, Michigan, MI,

Logo designed by ImageCo, Taylor, Michigan, MI,

Logo designed by ImageCo, Taylor, Michigan, MI,

Logo designed by ImageCo, Taylor, Michigan, MI,
Logo designed by ImageCo, Taylor, Michigan, MI,
Logo designed by ImageCo, Taylor, Michigan, MI,
Logo designed by ImageCo, Taylor, Michigan, MI,
Logo designed by ImageCo, Taylor, Michigan, MI,
Logo designed by ImageCo, Taylor, Michigan, MI,
Logo designed by ImageCo, Taylor, Michigan, MI,
Logo designed by ImageCo, Taylor, Michigan, MI,
Logo designed by ImageCo, Taylor, Michigan, MI,
Logo designed by ImageCo, Taylor, Michigan, MI,