Traverse City Logo Design

Virtually every new Traverse City organization understands that they are in need of a logo, however few new business owners entirely are aware of the crucial role their organization logo can perform in their financial success, or why one logo design performs far better than another. A company logo has an instant and lasting effect on the growth of a business, pick the right one and it can make the door swing and cash register ring, select the incorrect one and it will be a barrier and an impediment for the life span of a company. The logos presented in the ImageCo portfolio help Traverse City businesses prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t demand deliberation, they can be realized in just a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo must be timeless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bike produced for a Traverse City coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually launching in an older section of town and really wanted to project a nostalgic tone without appearing as boring or low energy. I fulfilled both tasks by means of developing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo style with a microscope slide and also bacteria designed for Traverse City medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and effects of diseases, especially the field of healthcare that works with the laboratory examination of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I remember in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more focus grabbing and much more meaningful.

logo layout with a jumping green frog created for a household fun facility in Traverse City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for doctors, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a path, a stream, as well as a tree - developed for Traverse City traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area because travel photographers don’t shoot locations or things but rather convey emotional experiences by means of the pictures they record. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be communicated with just words. I attempted to do something similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Traverse City logo design but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 Traverse City logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I genuinely enjoy and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the client, while he loved the concept, didn’t care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his aversion for this particular breed of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and family members as well as with individuals that they don’t even know so as to get unbiased judgements on the benefit of a concept. Fortunately, he talked about it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world given that the people that tend to hire an expert to design their logo comprehend how important a logo design is for their organization so they are much more invested in the end result. Every logo design project has it’s share of challenges, however the most significant challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Traverse City book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, nevertheless it is the most crucial part of a published book given that it is often the primary thing a person views in the book store. Concerning a publisher, it’s the most ideal opportunity they will ever get to spotlight their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many occurrences one of the aspects consumers often tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service based in LA and while I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of airline flight and it was surely a winner.

 Traverse City logo design used for advertising and marketing and a tag style for Vintage Case features an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be vintage cases. For this brand concept I attempted to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be utilized for anything from a web page to an insignia on brand new cases that looked like they were from another era.

Logo design produced for an orthodontist in Traverse City, style include an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo jobs because it seems that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to company advertising, if dining establishments approached their branding in the exact same way dental professionals do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo includes 4 personalities surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize precisely how people ought to think or feel they don’t understand the mission of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo design created for a hair design studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that communicated a sense of simplicity and class for their new hair salon. I came up with a design which did not go the obvious route of designing merely a stylized orchid but alternatively delivered a logo design that implied an orchid in the formation of a swirl integrated into the letter O in the title and by placing emphasis on the logo design along with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a logo design is oftentimes the wrong route and in this case, the design ended up not being about the orchid but alternately laid the attention on the perception that they wanted to project to their customers.

Arabian equine logo layout developed for a steed ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique custom logo concept tailored to manifest the unique physical traits of the Arabian kind of horses. With an identifiable head form and high tail posture, the Arabian is one of the highly immediately recognizable equine breeds in the world.

Las Cafe logo style a small restaurant, style includes a changed manuscript typeface which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, design consists of a customized script font which hovers over a team of ornate lines and dots.

Logo layout for a software program programmer the design functions and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in many cases the significance supporting a business logo is just as important as how it brands the company it stands for.

Evolve logo style created for a Traverse City indoor designer, design function a series of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Traverse City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, collaborates, and oversees such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, location inspections, programming, study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in middle of words advanced have actually been customized to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Traverse City logo design job was undertaken for a management guide that helps business professionals to develop into more efficient at supervising people, expectations, and productivity.

A logo style featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was prepared for an outdoor sporting store that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a spot to market their used equipment to other sports enthusiasts. I tailored their Traverse City business logo dsign using an image which garners the attention of vehicles and sends an image that wakens the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo design has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really created for an Traverse City area farm it was in reality designed for an investments broker, and this logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to make a brand mark that projects self-assurance, success, and opulence.
Logo created for using an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the business owner to develop a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.