Troy Logo Design

Every new Troy venture knows they are in need of a logo, however few entrepreneurs entirely recognize the vital role their business logo can take in their financial success, or precisely why one business logo works better than another. A business logo has an instant and long-term impact on the growth of a business, choose the right one and it can make the door swing and phone ring, select the incorrect one and it can be an obstacle and an impediment for the life span of a company. The logos featured in the ImageCo portfolio help Troy companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs don’t demand scrutiny, they can be understood in merely a look.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and equally emotive at any dimension.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo needs to be timeless and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bike created for a Troy coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening in an old section of the community and wanted to visualize a retro feel without appearing as boring or low energy. I fulfilled each of the jobs via designing a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscope slide as well as bacteria created for Troy medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and consequences of diseases, mainly the field of healthcare which works with the laboratory examination of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and even more unforgettable.

logo layout with a jumping environment-friendly frog created for a family members fun facility in Troy.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to feature a few springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a route, a stream, as well as a tree - made for Troy traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche field because travel photographers don’t shoot locations or things but instead convey emotional journeys by means of the images they capture. The idea behind this logo design was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I attempted to do something much the same to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Troy logo design but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Troy logo style with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I seriously enjoy and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the client, even though he loved the concept, really did not care for my choice of birds. This particular guy really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this particular variety of sea bird.

When I turn a design over to a client I urge all of them to talk about it with friends and family members as well as with people that they don’t actually know so as to get impartial opinions on the merit of a design. Fortunately, he shared it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world given that the people that have a tendency to hire a professional to create their business logo understand how important a logo design is for their business so they are way more invested in the final result. Every logo design job has it’s share of hurdles, but the greatest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Troy book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it is the most important part of a published book since it is usually the primary thing a person sees in the bookstore. Concerning a publisher, it’s the best opportunity that they will ever have to advertise their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many cases one of the things folks usually tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline situated in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of flight and it was surely a winner.

 Troy logo design utilized for advertising and marketing and also a label layout for Vintage Instance includes an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be older cases. For this brand concept I attempted to come up with a logo that had a fluid old style feel to it and could easily be utilized for every thing from a web site to an insignia on brand new cases that appeared like they were from a different era.

Logo produced for an orthodontist in Troy, design include an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo projects considering that it seems that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to small business branding, if dining establishments approached their branding in the very same way dental professionals do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo design includes 4 personalities startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize specifically how people ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the opportunity to be understood.

Logo design developed for a hair design workshop featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which projected a sense of tranquility and elegance for their new hair salon. I created a design which did not go the obvious direction of designing just a stylized orchid but alternatively created a company logo which suggested a flower in the formation of a swirl integrated into the letter O in the name and by putting attention on the concept along with the figure of a hummingbird hovering above the logo itself. The obvious path in designing a logo is usually the wrong path and in this case, the design ended up not being about the orchid but alternately put the attention on the feeling that they really wanted to transmit to their clients.

Arabian steed logo design produced for a horse cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created an original business logo design tailored to manifest the unique physical traits of the Arabian pedigree of horses. With a distinctive head form and higher tail carriage, the Arabian is one of the highly quite easily recognizable horse breeds in the world.

Las Cafe logo design a little restaurant, layout consists of a changed script font style which hovers above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, layout contains a changed script typeface which hovers over a group of ornate lines and also dots.

Logo layout for a software programmer the style features as well as renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in quite a few cases the symbolism behind a logo is equally as important as how it brands the enterprise it represents.

Advance logo layout created for a Troy interior developer, design attribute a series of red circles that intersect as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Troy interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, coordinates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, space planning, site examinations, programming, research study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and A in middle of words advanced have been changed to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Troy logo design assignment was carried out for a leadership consultant that helps business leaders to develop into more effective at handling people, expectations, and profitability.

A logo style featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was prepared for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a spot to sell their secondhand equipment to other sports enthusiasts. I designed their Troy business logo dsign utilizing an illustration which pulls in the attention of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo design has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually designed for an Troy area farm it was actually created for a commodities broker, and this particular brand was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to develop a brand mark that projected self-confidence, success, and wealth.
Logo made for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is evocative a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the business owner to design a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.