Warren Logo Design

Every new Warren business knows they require a logo, but few new business owners entirely comprehend the crucial role their organization logo will take in their financial success, or exactly why one logo performs better than another. A logo has a critical and long term effect on the growth of a business, choose the right one and it will make the door swing and phone ring, go with the incorrect one and it will be a barrier and an impediment for the life of a business. The logos included in the ImageCo portfolio help Warren companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be understood in just a look.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a company logo must be lasting and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bicycle produced for a Warren coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were launching in an older part of the town and wished to project a vintage atmosphere without coming across as uninteresting or low energy. I accomplished both of these tasks by developing a company logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo style with a microscopic lense slide and germs created for Warren clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and consequences of diseases, mainly the branch of medicine that deals with the clinical evaluation of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more attention grabbing and even more unforgettable.

logo design with a leaping green frog created for a family members fun center in Warren.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to feature a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a trail, a stream, and also a tree - developed for Warren travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field due to the fact that travel photographers tend not to shoot locations or things but instead reveal emotional journeys through the pictures they capture. The idea behind this logo concept was to use negative space to reveal more than what was visible upon first view, which I think is representative of almost all professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be revealed with just words. I attempted to do something similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Warren logo design but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Warren logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I seriously relish and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my customer, while he liked the concept, really did not care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his aversion for this specific breed of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and colleagues and family as well as with folks that they don’t actually know so as to get objective judgements on the worthiness of a design. Fortunately, he talked about it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a weird creature in the design world because the people that have a tendency to hire an expert to design their business logo understand how important a logo is for their business so they are much more vested in the final result. Every logo job has it’s share of obstacles, however the greatest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Warren book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it is the most vital part of a printed book considering that it is often the first thing a person sees in the book store. Regarding a publisher, it’s the most ideal opportunity that they will ever have to spotlight their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many cases 1 of the traits consumers often tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of airline flight and it was certainly a winner.

 Warren logo layout made use of for advertising and a tag design for Vintage Situation features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that looked to be older cases. For this brand design I tried to come up with a logo that provided a fluid old style feel to it and could be utilized for anything from a website to a label on brand new cases that appeared like they were from a different generation.

Logo created for an orthodontist in Warren, style include an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo design projects because it appears that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to small business marketing, if restaurants approached their branding in the same way dental professionals do every one of their logos would be a picture explaining something they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo design features 4 personalities surprised in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which conveyed that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain specifically how individuals should think or feel they don’t understand the purpose of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself will never have the likelihood to be comprehended.

Logo layout produced for a hair design studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that carried a feeling of ease and elegance for their new hair salon. I created a design that didn’t go the obvious direction of creating merely a stylized orchid but instead crafted a business logo which implied an orchid in the pattern of a swirl featured in to the letter O in the title and by placing emphasis on the logo design along with the figure of a hummingbird floating above the image itself. The obvious path in designing a company logo is oftentimes the wrong route and in this case, the design ended up not being about the flower but instead placed the importance on the perception that they really wanted to transmit to their patrons.

Arabian steed logo style produced for a horse cattle ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind brand design customized to symbolize the unique physical traits of the Arabian pedigree of horses. By having a distinctive head shape and higher tail carriage, the Arabian is one of the highly immediately recognizable equine types in the whole world.

Las Cafe logo layout a small dining establishment, layout consists of a modified script font which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, style includes a customized manuscript font which hovers over a team of luxuriant lines as well as dots.

Logo layout for a software program programmer the style functions as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in many cases the significance supporting a business logo is equally as important as how it serves the organization it represents.

Progress logo design created for a Warren interior designer, style attribute a series of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Warren interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, collaborates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, location examinations, programming, research study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in middle of words progressed have actually been changed to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Warren logo design job was undertaken for a management coach that aids business professionals to develop into more efficient at overseeing people, expectations, and profitability.

A logo layout including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly realized the market place was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a spot to sell their secondhand products to other sports enthusiasts. I created their Warren logo dsign with an image that garners the attention of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo design has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really composed for an Warren area farm it was in reality devised for an investments broker, and this company was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate a graphic that projected trust, success, and affluence.
Logo design made for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font style that is evocative a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the business owner to design a logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.