Acute Care 360 ImageCo, Wayne, Michigan, MI,

ImageCo, Wayne, Michigan, MI,

Evolv Design logo designed by ImageCo, Wayne, Michigan, MI,

Red Panda Publishers logo designed by ImageCo, Wayne, Michigan, MI,

Wayne, Michigan, MI,

ImageCo, Wayne, Michigan, MI,
ImageCo, Wayne, Michigan, MI,

Mid Valley Pathology logo designed by ImageCo, Wayne, Michigan, MI,

FSA OK logo designed by ImageCo, Wayne, Michigan, MI,

Emerald Heights logo designed by ImageCo, Wayne, Michigan, MI,

Club Sapphire logo designed by ImageCo, Wayne, Michigan, MI,

Downtown Dogs logo designed by ImageCo, Wayne, Michigan, MI,

School board logo designed by ImageCo, Wayne, Michigan, MI,

Ferry Street Coffee Company logo designed by ImageCo, Wayne, Michigan, MI,

Stoney Forensic logo designed by ImageCo, Wayne, Michigan, MI,

Smart kernels logo designed by ImageCo, Wayne, Michigan, MI,

STRATEGIES FOR CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design company offers a money back guarantee try to bear in mind that they simply cannot refund the amount of time you invest which is eminently more precious than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a designer can only be evaluated by the quality of their portfolio, if the work in their design portfolio doesn’t feature actual samples chances are they won’t be able to produce a quality logo design.

VISION

A logo’s aim is to be recognized and remembered, and it’s purpose is to mirror your unique vision for your company. If a logo designer is not focused on realizing your vision, the thing they are actually focused on is how fast they will get paid.

Wayne LOGO DESIGN​

For over two decades ImageCo has been helping businesses of all kinds develop memorable brands. We’ve performed brand design work for mechanics, schools, heart surgeons, party planners, bistros, retailers, and just about every other kind of business you can think of. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be utilized as an electric sign. Because of our sign first method our logo designs can, and have been used in everything from clothing labels to billboards. Our sign first approach insures that our logos are equally effective whether they are used in TV commercials or web applications, they are consistently recognizable, understood, and always remembered no matter of scale or use.

American Made ★ Design

The thing that really sets ImageCo apart from other design agencies that you might possibly have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to perform, we do ourselves. Irrespective of the kind of project we accept, business logo, web page, trade show exhibition, or electric sign, we do not, and never will farm-out our client’s projects to companies based outside the USA. When you call us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not a middleman that marks up the price of your project and imposes the terms of how we conduct business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

Nearly every new Wayne entrepreneur realizes that they need a logo, however few new business owners entirely understand the pivotal role their organization’s logo can perform in their success, or the reason that one logo design functions better than another. A business logo has an instant and long-term effect on the growth of a company, choose the right one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and a hindrance for the life of an organization. The logos included in the ImageCo portfolio help Wayne companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not need scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from clothing labels to posters a scalable business logo will remain legible and equally emotive at any size.
  3. Versatility: logos which work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or organization they represent.
  5. Relevance: a company logo needs to be ageless and should feel equally relevant today, tomorrow, and thirty years from today.

understand your brand

Brand – It’s a verb and also a noun, it is an identifying mark and also the process of marking something to ensure that it could be identified, its genesis originates from the mark burned onto livestock. Nowadays a brand symbolizes practically anything with a motive, regardless if it be revenue or politics, a brand is an intrinsic aspect of defining the worth of something in the customer’s mind.

Branding – Is sort of like advertising and marketing’s attractive cousin, they are all from the very same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition targeted at a target audience, it’s goal is to produce a mental image that the audience will relate to.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When a person mentions the names Lamborghini or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and that is what makes people buy those products. Brand image is why people identify with most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you reflect on the origin of a lot of branding companies you’ll discover that they are frequently rebranded marketing firms. When a person says they are in advertising and marketing lots of people will likely have an idea about what they do. However when someone claims “I’m in branding”… it simply seems much more attractive, probably it’s because the majority of people don’t understand what it suggests to be in branding so it comes off as more mysterious and perhaps even sexy.

Brand Identity – Is an inclusive term that explains the visual components of a product or company that affect view points. This mainly consists of the name, the logo design, the packaging, the different colors used but can likewise consist of audio, illumination, texture, signage, just about anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a type of visual design that helps shape the perception of a company, a product or an organization. Brand identity designers produce logo designs, signage designs, product packaging, as well as collateral material such as cards, stationery, as well as sales brochures. Some identity designers also build websites and user interfaces. The important function of a brand identity designer is to establish the visual cues as well as an emotional tone with the objective of influencing actions, results as well as understandings.

Featured SIGNS & LOGOS

Retro logo style of a bicycle developed for a Wayne coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were launching in an old section of town and wanted to cast a vintage atmosphere without coming across as monotonous or low energy. I fulfilled the two jobs by means of creating a business logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo design with a microscopic lense slide as well as bacteria developed for Wayne medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and effects of diseases, especially the branch of healthcare that works with the laboratory assessment of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I remember in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be extremely literal with a design and to a point, this specific design approaches the company it represents fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and even more meaningful.

logo design with a jumping eco-friendly frog created for a family enjoyable facility in Wayne.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for physicians, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to integrate a couple springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a group of birds, a mountain, a route, a stream, and a tree - developed for Wayne travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche area due to the fact that travel photographers don’t capture locations or things but instead project emotional experiences by means of the images they record. The idea behind this logo composition was to use negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I tried to do something very similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Wayne logo but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Wayne logo layout with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I seriously enjoy and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my customer, while he liked the concept, really did not care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this particular type of sea bird.

When I turn a concept over to a client I encourage all of them to share it with colleagues and family members as well as with individuals that they don’t even know so as to get honest viewpoints on the benefit of a design concept. Fortunately, he discussed it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a strange creature in the design world given that the people that tend to hire an expert to create their business logo realize how crucial a logo design is for their organization so they are way more invested in the end result. Every logo job has it’s allotment of difficulties, however the largest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Wayne publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it really is the most necessary part of a published book due to the fact that it is ordinarily the very first thing a person sees in the book shop. With respect to a publisher, it’s the optimal opportunity they will ever get to advertise their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many instances 1 of the traits consumers often tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service based in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a spirit of flight and it was definitely a victory.

 Wayne logo layout utilized for advertising as well as a label style for Vintage Instance includes an antiquated font design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that appeared to be antique cases. For this business logo concept I attempted to come up with a logo that possessed a fluid retro feel to it and could easily be utilized for anything from a web page to an insignia on brand new cases that looked like they were from another era.

Logo created for an orthodontist in Wayne, style consist of an arc with lines converging via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design projects because it appears that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to business branding, if restaurants approached their advertising in the very same way dental professionals do every one of their logo designs would be a picture trying to explain something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo design includes 4 characters staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe how people ought to think or feel they don’t understand the purpose of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that describes itself won’t have the likelihood to be comprehended.

Logo design developed for a Wayne hair design workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which communicated a spirit of peace and connection for their new hair studio. I came up with a design that didn’t go the obvious path of crafting simply a stylized orchid but alternatively designed a business logo that suggested an orchid in the formation of a swirl blended in to the letter O in the title and by placing emphasis on the logo design using the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a business logo is frequently the incorrect direction and in this case, the design ended up not being about the flower but instead placed the focus on the feeling that they wanted to forecast to their patrons.

Arabian equine logo design created for a horse cattle ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original company logo concept styled to display the unique physical traits of the Arabian kind of horses. With an identifiable head shape and high tail carriage, the Arabian is one of the most easily recognizable horse lineages in the world.

Las Cafe, A Wayne restaurant logo style a little restaurant, layout includes a customized manuscript font style which floats above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, design consists of a modified manuscript typeface which floats over a group of elaborate lines and dots.

Logo design for a software application programmer the layout features and also legendary Wayne component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the business and in quite a few cases the meaning behind a logo design is just as important as how it brands the business it represents.

Evolve logo design developed for a Wayneinterior developer, design feature a series of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wayne interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, coordinates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, area planning, site evaluations, programming, research study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions in Wayne, the characters for letter V and also A in center of the word advanced have been modified to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Wayne logo design project was done for a management coach that assists business professionals to become more efficient at managing people, expectations, and profitability.

A Wayne business logo style including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was primed for an outdoor sporting store that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a location to sell off their previously owned equipment to other sports enthusiasts.

I created their Wayne logo design utilizing an illustration that seizes the attention of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.

Logo layout MQ farms, this Wayne company logo layout has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually developed for an Wayne area farm it was actually created for a commodities broker, and this business logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to design a image that projected trust, success, and prosperity.

 Wayne Logo design for a nonprofit, Transforming Point Solutions - the logo design attribute for externally dealing with arrowhead and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where the target is. Luckily, in this particular case, I hit a bullseye with the very first shot.

Logo developed for using a sign for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is evocative a renowned Wayne sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the business owner to design a logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Wayne, Michigan, MI,
Logo designed by ImageCo, Wayne, Michigan, MI,
Logo designed by ImageCo, Wayne, Michigan, MI,
Logo designed by ImageCo, Wayne, Michigan, MI,
Electrical sign design for Wayne restaurnat designed by Wayne Sign Company
Wayne logo design and brand identity design for Wayne retailers
Logo designed by ImageCo, Wayne, Michigan, MI,
Logo designed by ImageCo, Wayne, Michigan, MI,
Logo designed by ImageCo, Wayne, Michigan, MI,
Logo designed by ImageCo, Wayne, Michigan, MI,
Logo designed by ImageCo, Wayne, Michigan, MI,

Logo designed by ImageCo, Wayne, Michigan, MI,

Logo designed by ImageCo, Wayne, Michigan, MI,

Logo designed by ImageCo, Wayne, Michigan, MI,

Logo designed by ImageCo, Wayne, Michigan, MI,

Logo designed by ImageCo, Wayne, Michigan, MI,
Logo designed by ImageCo, Wayne, Michigan, MI,
Logo designed by ImageCo, Wayne, Michigan, MI,
Logo designed by ImageCo, Wayne, Michigan, MI,
Logo designed by ImageCo, Wayne, Michigan, MI,
Logo designed by ImageCo, Wayne, Michigan, MI,
Logo designed by ImageCo, Wayne, Michigan, MI,
Logo designed by ImageCo, Wayne, Michigan, MI,
Logo designed by ImageCo, Wayne, Michigan, MI,
Logo designed by ImageCo, Wayne, Michigan, MI,