Westland Logo Design

Virtually every new Westland business realizes that they are in need of a logo, but few entrepreneurs fully grasp the pivotal role their organization logo will make in their becoming successful, or the reason that one logo works far better than another. A company logo has an instant and sustaining effect on the success of a business, select the correct one and it can make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and an impediment for the life of a company. The logos presented in the ImageCo portfolio help Westland companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require consideration, they can be comprehended in just a look.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and equally emotive at any size.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a company logo must be enduring and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo layout of a bike produced for a Westland coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening up in an older part of the town and wished to project a nostalgic atmosphere without appearing as monotonous or low energy. I achieved each of the jobs by means of designing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo design with a microscopic lense slide as well as germs designed for Westland medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and consequences of diseases, especially the branch of healthcare that works with the clinical evaluation of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the only instance I recollect where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it serves rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more interest grabbing and a lot more meaningful.

logo style with a leaping green frog created for a family members enjoyable center in Westland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo including a flock of birds, a hill, a path, a stream, and also a tree - designed for Westland traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche area due to the fact that travel photographers don’t capture locations or things but rather convey emotional experiences through the pictures they record. The thought behind this logo design was to use negative space to reveal more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I tried to do something much the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Westland logo design but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Westland logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I seriously savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my client, even though he loved the concept, didn’t care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his hatred for this particular type of sea bird.

When I turn a design over to a customer I urge them to discuss it with colleagues and family as well as with people that they don’t even know so as to get honest assessments on the value of a concept. Fortunately, he talked about it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a weird animal in the design world because the people that have a tendency to hire an expert to design their logo recognize how important a logo design is for their company so they are much more invested in the final result. Every logo design job has it’s allotment of obstacles, but the most significant obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Westland publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it really is the most essential part of a published book considering that it is often the first thing a person views in the book store. With regard to a publisher, it’s the best opportunity that they will ever get to publicize their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many instances one of the things folks usually tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline situated in LA and while I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to conferring a good sense of air travel and it was definitely a winner.

 Westland logo layout used for advertising and marketing as well as a tag layout for Vintage Instance includes an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be older cases. For this custom logo concept I strove to come up with a logo that offered a fluid vintage feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that appeared like they were from a different point in time.

Logo design produced for an orthodontist in Westland, design include an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo jobs considering that it appears that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to small business marketing, if dining establishments approached their advertising in the same way dentists do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo design includes 4 characters surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate precisely how people ought to think or feel they don’t understand the purpose of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself will never have the opportunity to be comprehended.

Logo layout created for a hair style workshop including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that carried a feeling of peace and class for their new hair studio. I came up with a design that didn’t go the obvious course of designing just a stylized orchid but instead designed a business logo which suggested a flower in the formation of a swirl integrated into the letter O in the title and by putting emphasis on the logo design using the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a logo design is in most cases the incorrect path and in this case, the design ended up not being about the orchid but alternately laid the importance on the perception that they wanted to project to their patrons.

Arabian equine logo layout developed for a horse cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct organization logo concept fashioned to display the unique physical traits of the Arabian type of equines. By having an identifiable head form and higher tail posture, the Arabian is one of the highly quite easily identifiable equine types in the whole world.

Las Coffee shop logo design a small dining establishment, style includes a modified script font style which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, style contains a changed manuscript font style which floats above a team of ornate lines as well as dots.

Logo layout for a software program designer the design attributes as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in quite a few cases the substance supporting a company logo is just as important as how it brands the organization it represents.

Advance logo style developed for a Westland indoor designer, style attribute a collection of red circles that intersect and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Westland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, coordinates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, location assessments, programming, study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word progressed have actually been modified to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Westland logo design project was carried out for a management specialist that enables business leaders to become more effective at overseeing people, expectations, and profitability.

A logo style featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly knew the market was prepared for an outdoor sporting store that functions as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a place to sell off their secondhand equipment to other sports enthusiasts. I tailored their Westland logo dsign utilizing a graphic which garners the attention of traffic and projects an image that wakens the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo layout has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really produced for an Westland regional farm it was really developed for a products broker, and this particular trademark was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop a graphic that projected assurance, success, and opulence.
Logo design made for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script typeface that is similar to a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the business owner to produce a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.