Ypsilanti Logo Design

Nearly every new Ypsilanti venture realizes that they need a logo, but few new business owners fully grasp the crucial role their organization logo can play in their success, or exactly why one logo design performs more effectively than another. A logo has a critical and long-term impact on the prosperity of a company, go with the correct one and it will make the door swing and phone ring, choose the wrong one and it can be a barrier and a hindrance for the life of a business. The logos featured in the ImageCo portfolio help Ypsilanti companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t demand contemplation, they can be comprehended in just a look.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and just as emotive at any size.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a company logo must be enduring and should feel relevant today, tomorrow, and 20 years from now.

Retro logo style of a bike produced for a Ypsilanti coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening up in an older part of the town and really wanted to project a retro feel without appearing as uninteresting or low energy. I achieved both jobs by means of creating a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo style with a microscope slide and also germs created for Ypsilanti medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and effects of diseases, especially the branch of medicine that deals with the clinical assessment of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be overly literal with a concept and to a point, this design approaches the company it serves quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more interest grabbing and a lot more meaningful.

logo layout with a jumping green frog developed for a household enjoyable center in Ypsilanti.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for physicians, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to feature a couple of springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, and also a tree - created for Ypsilanti travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but instead communicate emotional journeys by means of the images they record. The thought behind this logo concept was to use negative space to reveal more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I made an effort to do something very similar to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Ypsilanti logo design but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Ypsilanti logo design with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my customer, while he liked the concept, really did not care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this particular type of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and colleagues and family members as well as with other people that they don’t even know so as to get unprejudiced assessments on the value of a design concept. Fortunately, he shared it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a weird creature in the design world given that the people that have a tendency to hire a professional to create their business logo recognize how essential a logo design is for their company so they are much more vested in the end result. Every logo design job possesses it’s allotment of difficulties, but the largest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Ypsilanti book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, nevertheless it really is the most critical part of a published book because it is often the very first thing a person sees in the bookstore. For a publishing company, it’s the best opportunity they will likely ever have to spotlight their brand and get their logo design in front of the people that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many instances one of the aspects consumers often tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline based in LA and while I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to conferring a good sense of flight and it was certainly a success.

 Ypsilanti logo style utilized for advertising and a label design for Vintage Instance features an archaic font layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that looked to be antique cases. For this business logo design I strove to come up with a logo that provided a fluid vintage feel to it and could be utilized for everything from a website to an insignia on brand new cases that looked like they were from another era.

Logo design produced for an orthodontist in Ypsilanti, layout consist of an arc with lines intersecting through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo design projects due to the fact that it appears that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to company branding, if restaurants approached their branding in the very same way dental practitioners do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo features 4 characters surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate precisely how people ought to think or feel they don’t understand the objective of a logo. If you have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself will never have the chance to be understood.

Logo design developed for a hair style workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which conveyed a spirit of serenity and class for their new hair studio. I came up with a design that didn’t go the obvious direction of making simply a stylized orchid but rather crafted a logo which implied a flower in the formation of a swirl blended into the letter O in the name and by placing emphasis on the logo design with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a company logo is generally the incorrect path and in this case, the design ended up not being about the flower but alternately placed the main focus on the perception that they really wanted to project to their customers.

Arabian equine logo layout produced for a steed ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed an original brand design fashioned to display the unique physical traits of the Arabian kind of equines. By having an identifiable head form and higher tail posture, the Arabian is one of the most quite easily recognizable equine lineages in the whole world.

Las Cafe logo design a little restaurant, layout contains a modified script typeface which hovers above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, style consists of a changed script font style which hovers above a group of luxuriant lines and also dots.

Logo layout for a software application designer the style functions and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However it represented something to the owner of the business and in many cases the substance behind a logo design is just as important as how it serves the enterprise it represents.

Evolve logo layout developed for a Ypsilanti interior designer, design feature a collection of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ypsilanti interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that involves conceptual development, area planning, location assessments, programming, research, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V and A in middle of the word progressed have actually been changed to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Ypsilanti logo design assignment was undertaken for a leadership expert that enables business leaders to become more successful at overseeing people, expectations, and productivity.

A logo style featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was prepared for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a place to sell off their used equipment to other sports enthusiasts. I created their Ypsilanti logo design dsign along with a graphic which captures the attention of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo design has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really composed for an Ypsilanti area farm it was actually devised for an investments broker, and this particular logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a graphic that projects assurance, financial success, and wealth.
Logo design designed for making use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is evocative a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the business owner to develop a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.