Andover Logo Design

Each and every new Andover company realizes that they need a logo, yet few new business owners fully understand the key role their logo can perform in their financial success, or the reason that one logo functions far better than another. A business logo has an immediate and lasting effect on the success of a company, choose the correct one and it will make the door swing and phone ring, select the incorrect one and it can be an obstacle and an impediment for the life span of a company. The logos included in the ImageCo portfolio help Andover companies succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be comprehended in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will be legible and just as emotive at any dimension.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a company logo needs to be timeless and should feel relevant today, tomorrow, and forty years from today.

Retro logo design of a bike developed for a Andover coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening up in an old section of the city and really wanted to visualize an old-fashioned atmosphere without appearing as stodgy or low energy. I achieved each of the tasks by means of creating a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo design with a microscope slide as well as bacteria designed for Andover medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and effects of diseases, especially the branch of medicine which deals with the laboratory evaluation of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it represents quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more attention grabbing and more unforgettable.

logo layout with a leaping green frog developed for a family members fun facility in Andover.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to feature a some springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a hill, a trail, a stream, as well as a tree - designed for Andover travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to capture places or things but rather project emotional journeys through the pictures they record. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of the majority of good photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I attempted to do something the same to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Andover logo design but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Andover logo style with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the client, while he liked the concept, didn’t care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this specific kind of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with friends and colleagues and family as well as with individuals that they don’t even know so as to get honest judgements on the benefit of a concept. Fortunately, he discussed it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world given that the people that have a tendency to hire an expert to create their logo realize how vital a logo design is for their company so they are much more invested in the end result. Every logo job possesses it’s portion of hurdles, however the biggest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Andover publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, nevertheless it really is the most critical part of a published book since it is usually the initial thing a person views in the book shop. Concerning a publisher, it’s the most ideal opportunity they will likely ever have to publicize their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many cases one of the traits individuals tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline located in LA and although I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of air travel and it was definitely a winner.

 Andover logo design used for advertising and also a tag design for Vintage Case includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that looked to be vintage cases. For this business logo design I strove to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for every thing from a web site to an insignia on brand new cases that appeared like they were from a different generation.

Logo developed for an orthodontist in Andover, design consist of an arc with lines intersecting through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo jobs because it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to small business marketing, if dining establishments approached their advertising in the same way dental offices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo includes 4 personalities staggered in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how people should think or feel they don’t understand the goal of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself will never have the opportunity to be comprehended.

Logo design developed for a hair layout workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that communicated a sense of peace and connection for their new hair studio. I came up with a concept that didn’t go the obvious route of crafting simply a stylized orchid but instead designed a company logo which implied an orchid in the formation of a swirl blended into the letter O in the name and by putting attention on the concept using the figure of a hummingbird floating above the logo itself. The obvious path in designing a logo design is usually the incorrect route and in this case, the design ended up not being about the flower but instead laid the emphasis on the emotion that they wanted to transmit to their patrons.

Arabian equine logo design created for an equine ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind logo design tailored to symbolize the unique physical traits of the Arabian pedigree of equines. With a distinctive head form and higher tail posture, the Arabian is one of the very most immediately recognizable horse lineages in the world.

Las Coffee shop logo style a small dining establishment, style contains a modified script typeface which hovers over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, layout includes a changed manuscript typeface which floats over a group of luxuriant lines and dots.

Logo layout for a software program designer the layout features as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in quite a few cases the significance supporting a company logo is just as important as how it brands the enterprise it stands for.

Evolve logo design created for a Andover indoor designer, layout attribute a series of red circles that converge as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Andover interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, coordinates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, site inspections, programming, study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words progressed have been modified to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Andover logo design job was performed for a leadership expert that aids business professionals to develop into more effective at supervising people, expectations, and profitability.

A logo design featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was ready for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a location to sell their used goods to other sports enthusiasts. I designed their Andover logo dsign with an image which captures the attention of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really produced for an Andover regional farm it was actually devised for a commodities broker, and this business logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design an identity that projects self-confidence, effectiveness, and wealth.
Logo design created for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate script font style that is reminiscent of a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to produce a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.