Apple Valley, Minnesota Logo Design

Nearly every new Apple Valley company realizes that they are in need of a logo, but few new business owners thoroughly realize the essential role their logo design can play in their financial success, or precisely why one business logo works more effectively than another. A logo has a critical and long-term effect on the financial success of a business, select the correct one and it can make the door swing and phone ring, go with the wrong one and it can be a barrier and an impediment for the life span of a company.

The logos included in the ImageCo portfolio help Apple Valley, Minnesota companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t require scrutiny, they can be understood in merely a glance.
  2. Scalability: from labels to billboards a scalable business logo will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos which function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo design should be timeless and should feel as relevant today, tomorrow, and twenty years from now.
Retro logo layout of a bicycle produced for a Apple Valley, Minnesota coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually launching in an old section of the community and wanted to cast a retro feel without appearing as monotonous or low energy. I fulfilled the two tasks by means of designing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo design with a microscopic lense slide as well as bacteria developed for Apple Valley, Minnesota clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the causes and outcomes of diseases, mainly the field of medicine which works with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Typically I try not to be excessively literal with a concept and to a point, this design approaches the company it serves quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and much more meaningful.

logo design with a jumping environment-friendly frog created for a household fun center in Apple Valley, Minnesota.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to include a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing and advertising. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a hill, a route, a stream, as well as a tree - designed for Apple Valley, Minnesota traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche profession because travel photographers don’t capture locations or things but rather reveal emotional journeys by means of the pictures they record. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon first view, which I think is quintessential of most good photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I tried to do something the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Apple Valley logo design but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Apple Valley logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I truly savor and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, even though he liked the concept, really did not care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this specific breed of sea bird.

When I turn a concept over to a client I encourage them to share it with colleagues and family as well as with other people that they don’t actually know so as to get neutral judgements on the worthiness of a design concept. Fortunately, he talked about it with his whole family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a strange creature in the design world given that the people that are inclined to hire a professional to design their business logo comprehend how essential a logo design is for their company so they are way more invested in the final result. Every logo design job possesses it’s share of difficulties, however the largest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Apple Valley, Minnesota publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, yet it is the most critical part of a printed book since it is often the initial thing a person sees in the book shop. Concerning a publisher, it’s the best opportunity they will likely ever get to spotlight their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many instances 1 of the aspects consumers often tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of airline flight and it was definitely a success.

 Apple Valley logo layout used for marketing as well as a label style for Vintage Situation includes an old typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that appeared to be antique cases. For this brand design I strove to come up with a logo that provided a fluid old-fashioned feel to it and could easily be utilized for everything from a website to a label on brand new cases that appeared like they were from another generation.

Logo produced for an orthodontist in Apple Valley, Minnesota, style include an arc with lines intersecting through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo design projects considering that it seems that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to business branding, if restaurants approached their branding in the very same way dental practices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo features 4 characters staggered in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe specifically how individuals should think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself will never have the opportunity to be comprehended.

Logo layout created for a hair design workshop including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that projected a feeling of tranquility and elegance for their new hair studio. I created a concept that did not go the obvious route of designing simply a stylized orchid but rather delivered a logo that suggested an orchid in the formation of a swirl blended in to the letter O in the name and by placing attention on the logo design using the figure of a hummingbird floating over the logo itself. The obvious path in designing a company logo is usually the wrong direction and in this case, the design ended up not being about the orchid but alternately placed the main focus on the emotion that they wanted to project to their clients.

Arabian steed logo design created for a steed ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique logo concept tailored to manifest the unique physical traits of the Arabian kind of equines. With an identifiable head shape and high tail carriage, the Arabian is one of the very most immediately recognizable equine types in the whole world.

Las Cafe logo style a tiny dining establishment, style includes a changed manuscript font style which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, layout includes a customized script font style which floats over a group of ornate lines and dots.

Logo layout for a software application designer the design attributes and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in many cases the substance supporting a logo is just as important as how it brands the organization it represents.

Advance logo style created for a Apple Valley, Minnesota indoor designer, layout feature a series of red circles that converge and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Apple Valley, Minnesota interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, coordinates, and manages such ventures. Interior design is a diverse occupation that includes conceptual development, space planning, location evaluations, programming, research, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in center of the word progressed have been changed to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Apple Valley, Minnesota logo design assignment was done for a management specialist that aids business professionals to develop into more effective at supervising people, expectations, and profitability.
A logo design featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market place was ready for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a location to market their secondhand goods to other sports enthusiasts. I designed their Apple Valley logo design dsign along with a graphic which garners the interest of traffic and projects an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really developed for an Apple Valley, Minnesota area farm it was actually developed for an investments broker, and this trademark was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a brand mark that projected confidence, financial success, and prosperity.

 Apple Valley Logo design for a not-for-profit, Transforming Factor Solutions - the logo style feature for externally encountering arrow and the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they desired, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where the target is. Luckily, in this particular case, I nailed a bullseye with the first go.

Logo design created for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script font that is reminiscent of a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to produce a logo design that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.