Austin Logo Design

Virtually every new Austin company realizes that they need a logo, but few entrepreneurs thoroughly recognize the essential role their business logo will take in their becoming successful, or precisely why one logo design functions more effectively than another. A logo design has an instant and sustaining influence on the growth of a company, go with the right one and it can make the door swing and cash register ring, choose the wrong one and it can be an obstacle and an impediment for the life of an organization. The logos presented in the ImageCo portfolio help Austin companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be grasped in just a glance.
  2. Scalability: from business cards to signboards a scalable logo will be legible and just as emotive at every dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo design should be lasting and should feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bicycle produced for a Austin coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were opening up in an older part of town and really wanted to visualize a retro feel without coming across as monotonous or low energy. I fulfilled the two jobs by means of creating a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and also bacteria developed for Austin clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and consequences of diseases, mainly the branch of healthcare which deals with the clinical examination of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the sole instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Normally I try not to be excessively literal with a design and to a point, this specific design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more focus grabbing and even more meaningful.

logo layout with a leaping green frog developed for a family fun center in Austin.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to integrate a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a hill, a route, a stream, as well as a tree - made for Austin traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector because travel photographers tend not to capture places or things but instead project emotional journeys by means of the images they capture. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon first glance, which I think is quintessential of most good photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I tried to do something much the same to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Austin logo but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Austin logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely savor and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my customer, even though he loved the concept, didn’t care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his contempt for this particular type of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get objective viewpoints on the merit of a design. Fortunately, he shared it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world because the people that are inclined to hire a professional to create their logo understand how important a logo is for their organization so they are way more vested in the result. Every logo design project possesses it’s share of difficulties, however the most significant challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Austin publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it really is the most essential part of a published book due to the fact that it is in most cases the first thing a person views in the book shop. For a publishing company, it’s the best opportunity they will likely ever have to publicize their label and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many cases 1 of the items people usually tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company based in LA and although I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of flight and it was surely a winner.

 Austin logo layout utilized for advertising as well as a label design for Vintage Situation features an archaic font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which appeared to be much older cases. For this business logo design I sought to come up with a logo that offered a fluid old style feel to it and could easily be utilized for anything from a web site to a label on brand new cases that appeared like they were from a different point in time.

Logo design produced for an orthodontist in Austin, style consist of an arc with lines intersecting via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design projects because it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to business branding, if restaurants approached their branding in the very same way dental practices do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo features 4 personalities surprised in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo that communicated that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain how individuals ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that explains itself will never have the likelihood to be understood.

Logo layout created for a hair layout studio including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that related a feeling of contentment and elegance for their new hair salon. I came up with a design that didn’t go the obvious path of crafting simply a stylized orchid but instead delivered a company logo that suggested an orchid in the pattern of a swirl incorporated into the letter O in the name and by placing attention on the concept along with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a business logo is more often than not the wrong route and in this case, the design ended up not being about the orchid but instead put the emphasis on the emotion that they really wanted to forecast to their patrons.

Arabian steed logo layout developed for an equine cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique business logo design styled to manifest the unique physical traits of the Arabian kind of equines. By having an unique head form and high tail posture, the Arabian is one of the most quite easily identifiable equine types in the whole world.

Las Cafe logo style a tiny dining establishment, style includes a customized script font style which floats over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, design consists of a changed manuscript font style which hovers over a group of luxuriant lines as well as dots.

Logo design for a software program developer the layout attributes and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in quite a few cases the substance behind a logo design is equally as important as how it brands the company it stands for.

Evolve logo style produced for a Austin indoor designer, style attribute a collection of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Austin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, collaborates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, location inspections, programming, investigation, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word advanced have actually been modified to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Austin logo design job was done for a leadership guide that assists business professionals to become more efficient at overseeing people, expectations, and profitability.

A logo style featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market was prepared for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a spot to sell their secondhand items to other sports enthusiasts. I designed their Austin business logo dsign using an illustration that garners the interest of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really produced for an Austin area farm it was really created for an investments broker, and this brand was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to produce a graphic that projected esteem, success, and affluence.
Logo created for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate script font style that is evocative a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the proprietor to produce a business logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.