Acute Care 360 ImageCo, Bloomington, Minnesota, MN,

ImageCo, Bloomington, Minnesota, MN,

Evolv Design logo designed by ImageCo, Bloomington, Minnesota, MN,

Red Panda Publishers logo designed by ImageCo, Bloomington, Minnesota, MN,

Bloomington, Minnesota, MN,

ImageCo, Bloomington, Minnesota, MN,
ImageCo, Bloomington, Minnesota, MN,

Mid Valley Pathology logo designed by ImageCo, Bloomington, Minnesota, MN,

FSA OK logo designed by ImageCo, Bloomington, Minnesota, MN,

Emerald Heights logo designed by ImageCo, Bloomington, Minnesota, MN,

Club Sapphire logo designed by ImageCo, Bloomington, Minnesota, MN,

Downtown Dogs logo designed by ImageCo, Bloomington, Minnesota, MN,

School board logo designed by ImageCo, Bloomington, Minnesota, MN,

Ferry Street Coffee Company logo designed by ImageCo, Bloomington, Minnesota, MN,

Stoney Forensic logo designed by ImageCo, Bloomington, Minnesota, MN,

Smart kernels logo designed by ImageCo, Bloomington, Minnesota, MN,

STRATEGIES ON IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design firm offers a money back guarantee try to remember that they can not reimburse the time you invest which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a designer can only be judged by the quality of their portfolio, if the work in their design portfolio doesn’t feature actual examples odds are they will never be able to produce a quality logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s goal is to reflect your unique vision for your business. If a designer isn’t focused on realizing your vision, the thing they are really focused on is how soon they will get paid.

Bloomington LOGO DESIGN​

For over two decades ImageCo has been helping small business owners develop notable brands. We have done brand design work for ranchers, schools, diamond miners, wedding singers, coffee shops, retail stores, and virtually every other kind of business you can imagine. What makes us different compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be utilized as an electric sign. As a result of our sign first technique our brand identity designs can, and have been used in everything from clothing labels to electrical signs. Our sign first approach guarantees that our logos are equally reliable whether they are used in television commercials or web applications, they are consistently recognizable, comprehended, and remembered no matter of scale or purpose.

American Made ★ Design

The thing which really sets ImageCo apart from other design firms that you might possibly have found in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are brought on board to do, we perform in-house. Irrespective of the type of design project we accept, logo design, web page, trade show exhibition, or commercial sign, we do not, and never will job-out our client’s projects to companies located outside the US. When you phone us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not an agent that increases the cost of your design project and determines the conditions of how we do business.

QUALITIES OF A GOOD LOGO DESIGN

Virtually every new Bloomington company realizes that they require a logo, yet few start ups fully comprehend the crucial role their organization’s logo will play in their financial success, or the reason that one logo design functions more effectively than another. A logo has an immediate and sustaining influence on the success of a business, choose the right one and it can make the door swing and phone ring, go with the incorrect one and it will be an obstacle and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help Bloomington businesses succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be grasped in just a look.
  2. Scalability: from label to posters a scalable logo design will continue to be legible and just as emotive at any dimension.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or company they brand.
  5. Relevance: a logo needs to be timeless and will feel equally relevant today, tomorrow, and twenty five years from today.

understanding branding

Brand – It’s both a verb and a noun, it’s an identifying mark as well as the process of denoting something so that it could be distinguished, its foundation originates from the mark burned onto livestock. Today a brand symbolizes pretty much anything with a motive, regardless if it be earnings or politics, a brand is an inherent aspect of defining the worth of a specific thing in the public’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are each from the exact same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest aimed at a target audience, it’s objective is to develop an image that the audience will likely relate to.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When someone states the names Lamborghini or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and brand image is what makes people want those products. Brand image is why people purchase specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you reflect on the beginning of most branding agencies you’ll find that they are quite often re-branded marketing and advertising companies. When a person states they are in marketing many people will likely have an idea about what they do. Yet when a person says “I’m in branding”… it simply seems more attractive, perhaps it’s due to the fact that most people do not recognize what it suggests to be in branding so it comes off as mysterious and sexy.

Brand Identity – Is a comprehensive term that describes the visual aspects of a product or agency that affect view points. This mostly consists of the name, the logo design, the product packaging, the different colors utilized yet can additionally consist of audio, lights, texture, signage, really anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that specializes in a type of visual design that helps shape the image of a business, a product or an organization. Brand identity designers create logo designs, signage designs, product packaging, and collateral material such as cards, stationery, as well as pamphlets. Some identity designers also design sites and also user interfaces. The essential role of a brand identity designer is to establish the visual cues and an emotional tone with the goal of influencing activities, results and perceptions.

Featured signs/logos

Retro logo style of a bicycle produced for a Bloomington coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening in an old section of the town and really wanted to cast a retro vibe without coming across as stodgy or low energy. I accomplished each of the jobs by developing a trademark concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and bacteria made for Bloomington clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and outcomes of diseases, mainly the branch of healthcare that deals with the clinical examination of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more interest grabbing and a lot more memorable.

logo layout with a leaping green frog created for a household fun center in Bloomington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to feature a few springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a path, a stream, and a tree - created for Bloomington travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession because travel photographers don’t shoot places or things but instead convey emotional experiences by means of the photos they capture. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I made an effort to do something comparable to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Bloomington logo design but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 Bloomington logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I seriously enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the client, even though he liked the concept, really did not care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this specific variety of sea bird.

When I turn a concept over to a client I encourage them to discuss it with colleagues and family members as well as with individuals that they don’t actually know so as to get impartial assessments on the value of a concept. Fortunately, he talked about it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world because the people that tend to hire a professional to design their logo understand how essential a logo is for their organization so they are way more vested in the end result. Every logo design project has it’s allotment of difficulties, however the largest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Bloomington book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, nevertheless it really is the most important part of a printed book given that it is ordinarily the first thing a person views in the book shop. Concerning a publishing company, it’s the opportunity they will likely ever have to advertise their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many cases one of the aspects folks tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of air travel and it was definitely a success.

 Bloomington logo style utilized for advertising and marketing and a tag design for Vintage Instance includes an old font style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that seemed to be older cases. For this logo design I tried to come up with a logo that provided a fluid retro feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that looked like they were from a different generation.

Logo design produced for an orthodontist in Bloomington, layout include an arc with lines converging via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo jobs because it appears that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to company marketing, if dining establishments approached their advertising in the exact same way dental practices do every one of their logos would be a picture trying to explain something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental business logos because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo features 4 personalities staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize specifically how individuals ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself won’t have the likelihood to be comprehended.

Logo design created for a Bloomington hair layout workshop featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which carried an atmosphere of serenity and connection for their new hair salon. I created a concept that did not go the obvious route of creating merely a stylized orchid but instead designed a company logo that implied an orchid in the pattern of a swirl featured into the letter O in the title and by placing emphasis on the concept with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is more often than not the wrong route and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the perception that they wanted to project to their clients.

Arabian steed logo style produced for a steed cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique logotype concept fashioned to display the unique physical traits of the Arabian type of equines. With an identifiable head shape and higher tail posture, the Arabian is one of the highly quite easily identifiable horse types in the world.

Las Cafe, A Bloomington Coffee shop logo design a tiny restaurant, style includes a customized script typeface which hovers over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, design includes a changed manuscript typeface which hovers above a team of luxuriant lines and also dots.

Logo design for a software program developer the style features and legendary Bloomington element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the company and in quite a few cases the significance behind a logo design is equally as important as how it brands the organization it stands for.

Progress logo style developed for a Bloomingtoninterior designer, design function a series of red circles that intersect as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bloomington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, collaborates, and manages such ventures. Interior design is a multifaceted occupation that involves conceptual development, area planning, site assessments, programming, study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Bloomington, the personalities for letter V and also A in middle of the word progressed have actually been customized to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Bloomington logo design project was undertaken for a leadership coach that enables business leaders to become more efficient at managing people, expectations, and productivity.

A Bloomington business logo layout featuring a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a spot to sell their previously owned products to other sports enthusiasts.

I tailored their Bloomington logo design design along with an illustration which seizes the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ ranches, this Bloomington company logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really composed for an Bloomington area farm it was really developed for a products broker, and this company was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a graphic that projected confidence, financial success, and prosperity.

 Bloomington Logo design for a nonprofit, Transforming Factor Solutions - the logo design attribute for outwardly dealing with arrow as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where the target is. Thankfully, in this instance, I struck a bullseye with the first go.

Logo design designed for using an indicator for the restaurant (Brewgrrs), it is an ornate script font style that is evocative a famous Bloomington sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to develop a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Bloomington, Minnesota, MN,
Logo designed by ImageCo, Bloomington, Minnesota, MN,
Logo designed by ImageCo, Bloomington, Minnesota, MN,
Logo designed by ImageCo, Bloomington, Minnesota, MN,
Electrical sign design for Bloomington restaurnat designed by Bloomington Sign Company
Bloomington logo design and brand identity design for Bloomington retailers
Logo designed by ImageCo, Bloomington, Minnesota, MN,
Logo designed by ImageCo, Bloomington, Minnesota, MN,
Logo designed by ImageCo, Bloomington, Minnesota, MN,
Logo designed by ImageCo, Bloomington, Minnesota, MN,
Logo designed by ImageCo, Bloomington, Minnesota, MN,

Logo designed by ImageCo, Bloomington, Minnesota, MN,

Logo designed by ImageCo, Bloomington, Minnesota, MN,

Logo designed by ImageCo, Bloomington, Minnesota, MN,

Logo designed by ImageCo, Bloomington, Minnesota, MN,

Logo designed by ImageCo, Bloomington, Minnesota, MN,
Logo designed by ImageCo, Bloomington, Minnesota, MN,
Logo designed by ImageCo, Bloomington, Minnesota, MN,
Logo designed by ImageCo, Bloomington, Minnesota, MN,
Logo designed by ImageCo, Bloomington, Minnesota, MN,
Logo designed by ImageCo, Bloomington, Minnesota, MN,
Logo designed by ImageCo, Bloomington, Minnesota, MN,
Logo designed by ImageCo, Bloomington, Minnesota, MN,
Logo designed by ImageCo, Bloomington, Minnesota, MN,
Logo designed by ImageCo, Bloomington, Minnesota, MN,