Bloomington Logo Design

Virtually every new Bloomington organization realizes that they need a logo, however few new business owners thoroughly are aware of the pivotal role their company logo can perform in their success, or the reason that one logo functions far better than another. A business logo has a critical and sustaining impact on the financial success of a company, select the right one and it will make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the longevity of a business. The logos featured in the ImageCo portfolio help Bloomington companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos do not demand contemplation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and just as emotive at every scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design must be ageless and should feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bicycle created for a Bloomington coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were launching in an old part of the area and wished to cast a vintage tone without appearing as stodgy or low energy. I achieved both of these tasks by creating a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide and bacteria made for Bloomington clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and effects of diseases, mainly the branch of medicine that deals with the clinical examination of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recollect in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be extremely literal with a design and to a point, this design approaches the company it serves fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more interest grabbing and even more memorable.

logo layout with a jumping environment-friendly frog created for a family enjoyable center in Bloomington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for health care providers, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to feature a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo featuring a group of birds, a mountain, a trail, a stream, as well as a tree - made for Bloomington travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers don’t capture locations or things but instead convey emotional experiences through the photos they capture. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon initial glance, which I think is representative of most professional photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I tried to do something very similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Bloomington logo design but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Bloomington logo layout with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the client, even though he loved the concept, didn’t care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his hatred for this specific type of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get objective opinions on the merit of a design concept. Fortunately, he shared it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world because the people that tend to hire a professional to create their business logo realize how important a logo design is for their business so they are much more vested in the end result. Every logo project possesses it’s portion of challenges, but the biggest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Bloomington publication author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, but it is the most critical part of a published book given that it is often the very first thing a person views in the bookstore. Concerning a publishing company, it’s the most ideal opportunity that they will likely ever have to promote their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many occurrences one of the aspects folks usually tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company situated in LA and although I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of air travel and it was definitely a winner.

 Bloomington logo layout utilized for advertising and marketing and also a tag layout for Vintage Case features an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be antique cases. For this custom logo concept I sought to come up with a logo that had a fluid vintage feel to it and could easily be utilized for anything from a web page to an insignia on brand new cases that appeared like they were from another era.

Logo design developed for an orthodontist in Bloomington, layout include an arc with lines converging via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo jobs due to the fact that it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to business branding, if dining establishments approached their advertising in the exact same way dental practices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo design features 4 characters startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe exactly how individuals ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that explains itself won’t have the likelihood to be understood.

Logo design produced for a hair layout studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which conveyed a sense of tranquility and class for their new hair studio. I created a design which didn’t go the obvious path of creating just a stylized orchid but instead crafted a company logo that implied an orchid in the formation of a swirl incorporated into the letter O in the name and by placing emphasis on the concept using the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a logo design is more often than not the incorrect course and in this case, the design ended up not being about the flower but alternately put the importance on the emotion that they really wanted to forecast to their patrons.

Arabian steed logo style produced for a steed cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed an original company logo concept tailored to exemplify the unique physical traits of the Arabian kind of horses. By having a different head shape and high tail posture, the Arabian is one of the very most easily recognizable horse lineages in the entire world.

Las Coffee shop logo design a small restaurant, design consists of a changed script typeface which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, design consists of a modified script font style which floats above a team of ornate lines and also dots.

Logo design for a software programmer the design functions and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the owner of the business and in quite a few cases the substance behind a logo is equally as important as how it brands the organization it stands for.

Advance logo design created for a Bloomington indoor designer, style attribute a series of red circles that intersect as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bloomington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, coordinates, and manages such projects. Interior design is a diverse profession that involves conceptual development, space planning, site evaluations, programming, analysis, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and A in center of the word progressed have actually been modified to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Bloomington logo design project was carried out for a management guide that helps business leaders to develop into more efficient at supervising people, expectations, and profitability.

A logo style featuring an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market was prepared for an outdoor sporting store that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a spot to market their used items to other sports enthusiasts. I tailored their Bloomington logo dsign with an image that garners the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really developed for an Bloomington regional farm it was actually designed for a commodities broker, and this logo design was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to create a graphic that projected confidence, financial success, and prosperity.
Logo design designed for using a sign for the dining establishment (Brewgrrs), it is an ornate script typeface that is reminiscent of a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the proprietor to develop a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.