Bloomington, Minnesota Logo Design

Virtually every new Bloomington organization realizes that they require a logo, yet few entrepreneurs fully comprehend the essential role their logo can perform in their financial success, or why one business logo performs far better than another. A logo has an instant and long-term influence on the growth of a business, choose the right one and it can make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the longevity of a company.

The logos featured in the ImageCo portfolio help Bloomington, Minnesota businesses succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logos do not require deliberation, they can be understood in merely a glance.
  2. Scalability: from labels to billboards a scalable logo will stay legible and equally emotive at any scale.
  3. Versatility: logos which operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo needs to be enduring and should feel as relevant today, tomorrow, and thirty years from today.
Retro logo style of a bicycle produced for a Bloomington, Minnesota coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were launching in an old section of town and wished to cast an old-fashioned tone without appearing as boring or low energy. I achieved both of these jobs by means of designing a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo style with a microscopic lense slide and also bacteria created for Bloomington, Minnesota clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and effects of diseases, mainly the field of healthcare which deals with the clinical assessment of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it serves quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more focus grabbing and even more unforgettable.

logo style with a leaping green frog made for a family enjoyable center in Bloomington, Minnesota.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to include a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a route, a stream, and also a tree - designed for Bloomington, Minnesota travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche sector due to the fact that travel photographers tend not to shoot places or things but rather convey emotional journeys by means of the images they record. The thought behind this logo concept was to use negative space to project more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I attempted to do something comparable to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Bloomington logo but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Bloomington logo design with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I truly savor and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my customer, while he liked the concept, really did not care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his contempt for this particular type of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and family as well as with folks that they don’t actually know so as to get neutral viewpoints on the merit of a design. Fortunately, he shared it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a weird animal in the design world given that the people that tend to hire a professional to design their logo comprehend how essential a logo design is for their organization so they are much more invested in the end result. Every logo design project possesses it’s share of challenges, but the most significant obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Bloomington, Minnesota book author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it is the most essential part of a printed book since it is ordinarily the primary thing a person views in the book store. Concerning a publisher, it’s the opportunity that they will ever get to spotlight their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many instances 1 of the items folks often tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of airline flight and it was surely a victory.

 Bloomington logo design used for advertising and marketing and also a label layout for Vintage Instance includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which seemed to be much older cases. For this business logo concept I sought to come up with a logo that had a fluid nostalgic feel to it and could easily be used for everything from a web page to an insignia on brand new cases that looked like they were from another point in time.

Logo design developed for an orthodontist in Bloomington, Minnesota, design consist of an arc with lines converging through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo projects considering that it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to company branding, if restaurants approached their advertising in the exact same way dental offices do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo design features 4 personalities surprised in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that illustrates itself won’t have the chance to be comprehended.

Logo design produced for a hair design studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which conveyed an atmosphere of relaxation and elegance for their new hair studio. I came up with a design that did not go the obvious direction of crafting merely a stylized orchid but rather created a logo design which suggested an orchid in the formation of a swirl featured into the letter O in the title and by putting emphasis on the logo design using the silhouette of a hummingbird floating above the image itself. The obvious path in designing a logo design is generally the wrong path and in this case, the design ended up not being about the orchid but alternately laid the main focus on the perception that they really wanted to transmit to their customers.

Arabian horse logo style developed for an equine ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind organization logo concept styled to display the unique physical traits of the Arabian kind of horses. By having an identifiable head form and very high tail posture, the Arabian is one of the highly immediately recognizable equine types in the entire world.

Las Cafe logo style a little restaurant, layout includes a changed script font which hovers over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, layout contains a customized script font which floats above a group of elaborate lines and dots.

Logo layout for a software program programmer the design attributes and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in quite a few cases the meaning supporting a company logo is just as important as how it brands the company it represents.

Develop logo design developed for a Bloomington, Minnesota interior developer, layout feature a series of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bloomington, Minnesota interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, collaborates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, area planning, site examinations, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words progressed have been modified to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Bloomington, Minnesota logo design assignment was done for a management consultant that aids business professionals to become more successful at managing people, expectations, and profitability.
A logo layout including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market was prepared for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a location to sell off their previously owned items to other sports enthusiasts. I created their Bloomington business logo dsign along with a graphic which garners the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really developed for an Bloomington, Minnesota regional farm it was in reality developed for a products broker, and this trademark was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a graphic that projected assurance, effectiveness, and opulence.

 Bloomington Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout function for outwardly facing arrowhead and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where the target is. Thankfully, in this instance, I nailed a bullseye with the 1st go.

Logo design developed for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the proprietor to develop a business logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.