Brooklyn Park, Minnesota Logo Design

Virtually every new Brooklyn Park business realizes that they need a logo, but few new business owners fully recognize the crucial role their logo will play in their success, or the reason that one logo works better than another. A logo has an instant and sustaining influence on the prosperity of a business, select the correct one and it will make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the life span of a business.

The logos included in the ImageCo portfolio help Brooklyn Park, Minnesota businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t require scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will be legible and just as emotive at every dimension.
  3. Versatility: logos which operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo must be lasting and should feel as relevant today, tomorrow, and thirty years from now.
Retro logo design of a bike developed for a Brooklyn Park, Minnesota coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening in an older section of the community and wished to cast a nostalgic tone without appearing as monotonous or low energy. I fulfilled both tasks by means of designing a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide and bacteria developed for Brooklyn Park, Minnesota clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and effects of diseases, especially the branch of healthcare that works with the laboratory assessment of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be overly literal with a concept and to a point, this design approaches the company it represents rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more focus grabbing and even more memorable.

logo layout with a leaping environment-friendly frog developed for a household enjoyable facility in Brooklyn Park, Minnesota.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to include a handful of springs into the design but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a path, a stream, and a tree - made for Brooklyn Park, Minnesota travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field because travel photographers don’t capture locations or things but instead convey emotional experiences by means of the photos they capture. The idea behind this logo concept was to utilize negative space to project more than what was visible upon first glance, which I think is quintessential of most good photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I made an effort to do something comparable to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Brooklyn Park logo design but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Brooklyn Park logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I genuinely savor and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his hatred for this particular kind of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and colleagues and family as well as with other people that they don’t actually know so as to get neutral viewpoints on the worthiness of a concept. Fortunately, he discussed it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a strange animal in the design world given that the people that are inclined to hire an expert to design their logo recognize how vital a logo is for their company so they are way more vested in the outcome. Every logo job has it’s allotment of hurdles, but the largest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Brooklyn Park, Minnesota book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, nevertheless it is the most crucial part of a published book considering that it is in most cases the first thing a person sees in the bookstore. Concerning a publishing company, it’s the best opportunity that they will likely ever have to publicize their product and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many cases one of the traits individuals tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline situated in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of flight and it was certainly a victory.

 Brooklyn Park logo design made use of for advertising and marketing as well as a tag style for Vintage Instance includes an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be much older cases. For this business logo design I attempted to come up with a logo that had a fluid nostalgic feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that seemed like they were from another generation.

Logo developed for an orthodontist in Brooklyn Park, Minnesota, layout include an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most difficult logo design jobs due to the fact that it seems that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to company advertising, if restaurants approached their branding in the exact same way dental practices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo features 4 characters staggered in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate precisely how people ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself won’t have the opportunity to be comprehended.

Logo layout created for a hair layout workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that carried a spirit of tranquility and connection for their new hair studio. I created a concept which didn’t go the obvious route of making simply a stylized orchid but rather delivered a logo which implied a flower in the pattern of a swirl incorporated into the letter O in the name and by placing emphasis on the logo design using the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a business logo is generally the incorrect direction and in this case, the design ended up not being about the flower but instead placed the emphasis on the emotion that they wanted to forecast to their clients.

Arabian steed logo layout developed for a horse ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct custom logo design fashioned to embody the unique physical traits of the Arabian type of equines. By having an unique head form and higher tail posture, the Arabian is one of the highly immediately recognizable equine breeds in the world.

Las Coffee shop logo layout a small restaurant, style contains a modified script font which hovers over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, design includes a modified manuscript typeface which floats above a team of luxuriant lines as well as dots.

Logo style for a software program designer the design functions and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in quite a few cases the symbolism supporting a logo is just as important as how it serves the company it represents.

Develop logo style created for a Brooklyn Park, Minnesota interior developer, style attribute a series of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Brooklyn Park, Minnesota interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, collaborates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, space planning, site examinations, programming, study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words progressed have actually been customized to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Brooklyn Park, Minnesota logo design project was performed for a management advisor that enables business leaders to develop into more efficient at handling people, expectations, and productivity.
A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly realized the market was ready for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a spot to sell off their used items to other sports enthusiasts. I created their Brooklyn Park business logo dsign with an illustration which garners the attention of vehicles and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually produced for an Brooklyn Park, Minnesota regional farm it was actually created for an investments broker, and this logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a brand mark that projects confidence, financial success, and affluence.

 Brooklyn Park Logo design for a nonprofit, Turning Factor Solutions - the logo design attribute for ostensibly dealing with arrow and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where the target is. Thankfully, in this case, I hit a bullseye with the 1st go.

Logo design developed for using an indicator for the restaurant (Brewgrrs), it is a luxuriant script font style that is similar to a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to develop a logo design that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.