Buffalo Logo Design

Virtually every new Buffalo business realizes that they require a logo, but few entrepreneurs entirely comprehend the key role their company logo will make in their success, or why one logo design performs far better than another. A company logo has an immediate and sustaining impact on the prosperity of a business, select the correct one and it will make the door swing and cash register ring, go with the wrong one and it will be an obstacle and an impediment for the life span of an organization. The logos included in the ImageCo portfolio help Buffalo businesses succeed, they are effective in any given situation and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a business logo should be timeless and should feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bicycle produced for a Buffalo coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually opening in an old section of the community and wanted to project a nostalgic feel without appearing as stodgy or low energy. I achieved each of the jobs by means of designing a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo style with a microscope slide and also bacteria made for Buffalo medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and effects of diseases, especially the field of medicine that works with the clinical assessment of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more attention grabbing and even more memorable.

logo design with a jumping eco-friendly frog made for a family members fun facility in Buffalo.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to feature a few springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a path, a stream, and a tree - created for Buffalo travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to shoot places or things but rather communicate emotional experiences by means of the pictures they record. The idea behind this logo composition was to use negative space to communicate more than what was visible upon initial view, which I think is representative of most professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I attempted to do something the same to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Buffalo logo but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Buffalo logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I genuinely relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the customer, while he loved the concept, didn’t care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his scorn for this particular breed of sea bird.

When I turn a design over to a customer I urge all of them to share it with colleagues and family as well as with other people that they don’t even know so as to get impartial assessments on the value of a concept. Fortunately, he talked about it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a strange animal in the design world given that the people that have a tendency to hire an expert to create their business logo understand how vital a logo is for their organization so they are way more invested in the end result. Every logo design project has it’s portion of hurdles, however the most significant challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Buffalo book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, nevertheless it really is the most vital part of a printed book considering that it is often the very first thing a person views in the bookstore. Regarding a publisher, it’s the optimal opportunity they will ever have to publicize their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many occurrences one of the traits individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of flight and it was surely a winner.

 Buffalo logo design utilized for marketing and a label layout for Vintage Instance features an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which appeared to be much older cases. For this logo design I tried to come up with a logo that offered a fluid old style feel to it and could easily be used for everything from a web page to an insignia on brand new cases that seemed like they were from another era.

Logo created for an orthodontist in Buffalo, layout include an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo design projects due to the fact that it seems that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to small business marketing, if dining establishments approached their branding in the very same way dental professionals do every one of their logo designs would be a picture explaining anything they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo features 4 personalities surprised in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize specifically how individuals should think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the chance to be comprehended.

Logo layout developed for a hair layout workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that projected a spirit of peace and elegance for their new hair studio. I came up with a design which did not go the obvious route of creating simply a stylized orchid but alternatively designed a company logo which suggested a flower in the pattern of a swirl blended in to the letter O in the name and by placing emphasis on the concept with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a company logo is in most cases the wrong route and in this case, the design ended up not being about the flower but instead put the emphasis on the emotion that they wanted to project to their clients.

Arabian steed logo style created for an equine ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind business logo concept customized to epitomize the unique physical traits of the Arabian kind of horses. With an identifiable head shape and high tail posture, the Arabian is one of the highly easily identifiable equine types in the world.

Las Coffee shop logo layout a tiny restaurant, style contains a customized manuscript font which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, layout consists of a modified manuscript font which hovers over a team of elaborate lines as well as dots.

Logo design for a software program developer the design features and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the substance behind a logo is equally as important as how it brands the company it stands for.

Evolve logo layout developed for a Buffalo interior developer, design feature a series of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Buffalo interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, collaborates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, location examinations, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V as well as A in middle of the word advanced have actually been modified to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Buffalo logo design project was done for a leadership coach that assists business professionals to develop into more successful at managing people, expectations, and profitability.

A logo design featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was prepared for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a location to market their used items to other sports enthusiasts. I tailored their Buffalo business logo dsign along with an illustration which garners the attention of vehicles and sends an image that evokes the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually designed for an Buffalo area farm it was in reality created for a commodities broker, and this logo design was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate a graphic that projects trust, effectiveness, and affluence.
Logo developed for the use of an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the proprietor to create a logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.