Crystal Logo Design

Every new Crystal venture realizes that they are in need of a logo, but few entrepreneurs entirely understand the key role their logo design will take in their success, or precisely why one logo functions better than another. A logo design has an immediate and long-term impact on the success of a business, select the correct one and it will make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the life span of a company. The logos featured in the ImageCo portfolio help Crystal companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t demand consideration, they can be grasped in merely a look.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and equally emotive at any size.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a business logo should be enduring and will feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bike created for a Crystal coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually opening up in an older section of the city and hoped to project a retro vibe without coming across as stodgy or low energy. I achieved both tasks by designing a sign design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo layout with a microscopic lense slide as well as bacteria made for Crystal clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and effects of diseases, especially the field of medicine that works with the laboratory assessment of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be extremely literal with a concept and to a point, this specific design approaches the company it serves fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more focus grabbing and a lot more unforgettable.

logo layout with a jumping green frog created for a household enjoyable facility in Crystal.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to integrate a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a path, a stream, as well as a tree - developed for Crystal traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche speciality because travel photographers tend not to shoot places or things but instead project emotional experiences through the images they record. The thought behind this logo concept was to make use of negative space to project more than what was visible upon first view, which I think is representative of almost all good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I made an effort to do something very similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Crystal logo design but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 Crystal logo style with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the client, while he loved the concept, didn’t care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his contempt for this specific breed of sea bird.

When I turn a design over to a customer I urge them to share it with friends and colleagues and family members as well as with individuals that they don’t even know so as to get honest viewpoints on the benefit of a design. Fortunately, he shared it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a strange creature in the design world given that the people that are inclined to hire an expert to create their logo design recognize how essential a logo design is for their organization so they are way more vested in the result. Every logo design project possesses it’s allotment of challenges, but the most significant challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Crystal publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, but it really is the most important part of a published book given that it is usually the very first thing a person sees in the book shop. Regarding a publisher, it’s the absolute best opportunity that they will likely ever get to advertise their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many cases one of the aspects people often tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline based in LA and while I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of airline flight and it was definitely a winner.

 Crystal logo design utilized for advertising and marketing and also a tag design for Vintage Instance includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be much older cases. For this custom logo design I attempted to come up with a logo that possessed a fluid retro feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that looked like they were from another era.

Logo design created for an orthodontist in Crystal, layout include an arc with lines converging via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo design projects due to the fact that it seems that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to company advertising, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their logos would be a picture explaining anything they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo design includes 4 characters staggered in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how individuals should think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that explains itself will never have the chance to be comprehended.

Logo design created for a hair layout studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which projected a spirit of calmness and elegance for their new hair salon. I came up with a design that did not go the obvious course of designing just a stylized orchid but rather crafted a logo that implied a flower in the pattern of a swirl featured into the letter O in the title and by putting emphasis on the logo design along with the figure of a hummingbird floating above the image itself. The obvious path in designing a logo design is usually the incorrect course and in this case, the design ended up not being about the flower but alternately placed the importance on the perception that they really wanted to forecast to their patrons.

Arabian horse logo layout created for an equine cattle ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind custom logo design styled to illustrate the unique physical traits of the Arabian breed of equines. With an identifiable head shape and higher tail carriage, the Arabian is one of the most quite easily identifiable horse lineages in the whole world.

Las Coffee shop logo design a small dining establishment, design contains a modified script font style which floats over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, layout includes a changed script font which hovers above a group of luxuriant lines as well as dots.

Logo layout for a software developer the layout functions and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in many cases the substance supporting a logo design is equally as important as how it brands the business it represents.

Evolve logo style produced for a Crystal indoor developer, design attribute a series of red circles that intersect as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Crystal interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, collaborates, and oversees such ventures. Interior design is a diverse occupation that includes conceptual development, area planning, site examinations, programming, study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and A in center of words advanced have been customized to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Crystal logo design job was carried out for a management expert that helps business professionals to become more successful at handling people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market was primed for an outdoor sporting store that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a place to sell their used equipment to other sports enthusiasts. I designed their Crystal logo dsign utilizing an illustration which grabs the attention of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really produced for an Crystal area farm it was actually devised for a commodities broker, and this particular company logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to produce a brand mark that projects self-assurance, success, and luxury.
Logo created for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is evocative a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the business owner to design a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.