Duluth, Minnesota Logo Design

Virtually every new Duluth business professional realizes that they are in need of a logo, but few new business owners fully comprehend the crucial role their business logo will play in their financial success, or precisely why one logo design works far better than another. A business logo has an instant and long term effect on the prosperity of a company, choose the correct one and it will make the door swing and phone ring, choose the incorrect one and it will be an obstacle and a hindrance for the longevity of a company.

The logos featured in the ImageCo portfolio help Duluth, Minnesota businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos don’t demand contemplation, they can be comprehended in merely a glance.
  2. Scalability: from labels to posters a scalable logo will continue to be legible and just as emotive at every size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo needs to be timeless and will feel as relevant today, tomorrow, and 20 years from now.
Retro logo layout of a bike created for a Duluth, Minnesota coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually opening up in an old section of the area and wanted to visualize an old-fashioned feel without coming across as boring or low energy. I accomplished the two tasks by means of designing a symbol concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo design with a microscopic lense slide and also bacteria designed for Duluth, Minnesota clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and effects of diseases, mainly the branch of healthcare which works with the clinical evaluation of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Generally I try not to be excessively literal with a design and to a point, this design approaches the company it serves very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more attention grabbing and much more unforgettable.

logo style with a jumping green frog made for a family enjoyable facility in Duluth, Minnesota.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to feature a couple springs into the design but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, and a tree - created for Duluth, Minnesota travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but instead convey emotional journeys through the images they record. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I attempted to do something comparable to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Duluth logo but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Duluth logo layout with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the customer, even though he loved the concept, really did not care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this particular kind of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and family as well as with other people that they don’t even know so as to get objective point of views on the benefit of a design. Fortunately, he discussed it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world because the people that tend to hire an expert to design their business logo recognize how essential a logo is for their organization so they are way more vested in the result. Every logo design project possesses it’s share of challenges, but the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Duluth, Minnesota publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it really is the most critical part of a printed book because it is often the initial thing a person views in the book shop. With regard to a publisher, it’s the opportunity they will likely ever get to spotlight their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many occurrences 1 of the aspects consumers tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of airline flight and it was surely a winner.

 Duluth logo layout made use of for advertising as well as a label style for Vintage Case includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be vintage cases. For this logo design I sought to come up with a logo that had a fluid vintage feel to it and could easily be used for anything from a web site to a label on brand new cases that appeared like they were from another era.

Logo created for an orthodontist in Duluth, Minnesota, style consist of an arc with lines converging via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design jobs considering that it appears that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to company marketing, if dining establishments approached their advertising in the very same way dental practices do every one of their company logos would be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo features 4 personalities startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that conveyed that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to describe exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself will never have the opportunity to be understood.

Logo layout developed for a hair design workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that projected an atmosphere of serenity and connection for their new hair studio. I came up with a concept that didn’t go the obvious course of creating simply a stylized orchid but rather delivered a business logo that implied a flower in the pattern of a swirl blended into the letter O in the name and by placing emphasis on the logo design with the figure of a hummingbird floating over the logo itself. The obvious path in creating a logo design is usually the wrong route and in this case, the design ended up not being about the flower but alternately put the emphasis on the emotion that they wanted to forecast to their customers.

Arabian horse logo layout produced for a horse cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind brand concept tailored to illustrate the unique physical traits of the Arabian pedigree of horses. By having an identifiable head form and higher tail posture, the Arabian is one of the most quite easily identifiable equine lineages in the entire world.

Las Cafe logo layout a tiny restaurant, design consists of a customized manuscript typeface which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, design consists of a modified manuscript font which hovers above a group of elaborate lines and dots.

Logo layout for a software program designer the style functions and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in many cases the symbolism supporting a logo design is just as important as how it brands the organization it stands for.

Progress logo layout created for a Duluth, Minnesota interior developer, layout function a collection of red circles that intersect and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Duluth, Minnesota interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, collaborates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location inspections, programming, investigation, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the characters for letter V and also A in middle of the word progressed have actually been customized to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Duluth, Minnesota logo design project was carried out for a leadership coach that assists business professionals to become more efficient at overseeing people, expectations, and profitability.
A logo layout including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly understood the market was ready for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a spot to sell off their used products to other sports enthusiasts. I designed their Duluth logo dsign utilizing an image which garners the interest of vehicles and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really developed for an Duluth, Minnesota area farm it was in reality developed for a products broker, and this particular business logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design a graphic that projects trust, financial success, and luxury.

 Duluth Logo design for a not-for-profit, Transforming Point Solutions - the logo design feature for ostensibly encountering arrowhead as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where the target is. Fortunately, in this particular instance, I struck a bullseye with the 1st go.

Logo made for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is evocative a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to develop a business logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.