Acute Care 360 ImageCo, Eagan, Minnesota, MN,

ImageCo, Eagan, Minnesota, MN,

Evolv Design logo designed by ImageCo, Eagan, Minnesota, MN,

Red Panda Publishers logo designed by ImageCo, Eagan, Minnesota, MN,

Eagan, Minnesota, MN,

ImageCo, Eagan, Minnesota, MN,

ImageCo, Eagan, Minnesota, MN,
Mid Valley Pathology logo designed by ImageCo, Eagan, Minnesota, MN,

FSA OK logo designed by ImageCo, Eagan, Minnesota, MN,

Emerald Heights logo designed by ImageCo, Eagan, Minnesota, MN,

Club Sapphire logo designed by ImageCo, Eagan, Minnesota, MN,

Downtown Dogs logo designed by ImageCo, Eagan, Minnesota, MN,

WSBA logo designed by ImageCo, Eagan, Minnesota, MN,

Ferry Street Coffee Company logo designed by ImageCo, Eagan, Minnesota, MN,

Stoney Forensic logo designed by ImageCo, Eagan, Minnesota, MN,

Smart kernels logo designed by ImageCo, Eagan, Minnesota, MN,

Memorable Logos That Tell Stories and Connect Emotionally

Developing a brand identity or a logo design that is both unforgettable and tells the story of who you are or what you do is a monumental job. The difficulty is to produce a design concept that is simple enough to be comprehended at a glance and transmits enough relevant information that it can express who you are. But no logo can totally tell your story or explain your business, and travelling down that path frequently produces a brand identity design that performs neither. Although, in skillful hands, it is possible to strike a balance between both and design a logo that both informs and emotes and reaching that sweet spot is what your business should hope for from their logo designer.

ImageCo is one person, Tim Garner, I am a freelance branding specialist. For over 20 years I ‘ve been designing memorable logos and brand identity designs that tell stories and resonate with clients. But don’t take my word for it, check out my work and see for yourself. I do not claim that I am the greatest logo designer in the world, but, I do know what I’m doing and my clients are inclined to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often said with such emphasis by individuals working in the branding sector, that a person might question why so many people in branding agencies dislike logo designs as much as they seem to. It is quite true that your logo is not your brand, however what does that mean for a brand that has no logo? One thing is certain, it guarantees that a brand with no logo will be faceless and easily forgotten.

Without a logo, a business’s brand is simply nothing more than a fading memory because people would have virtually nothing to anchor their experiences too.

Some compare a logo to a smile or a handshake which is somewhat true, however it’s also much more than that. A logo is a brand’s anchor and it also functions as the cornerstone of an organization’s brand image. A logo functions as an anchor because the entire brand experience is anchored to it. It is also a brand’s cornerstone, since a cornerstone is the first stone placed when constructing the foundation of the structure above it, and once laid it will serve as the guiding reference point for every stone that comes after it. A logo works in the same way, it is a foundational building block that supports the organization it represents, and it continuously serves as a reference point that helps guide a brand as it grows.

ImageCo is a visual branding agency and our mission is to help our clients lay that cornerstone as well as drop that anchor. We help companies look more established, more polished, and more knowledgeable. This helps ensure that our clients will always be considered, and are not only worthy of a seat at the table, but look like they should be seated at the head of that table.

Eagan LOGO DESIGN​

For over 20 years ImageCo has been helping business owners grow memorable brands. We’ve done branding work for builders, universities, heart surgeons, party planners, coffee roasters, retailers, and just about every other kind of business concern you can envision. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be utilized as an electrical sign. As a result of our sign first technique our brand identity designs can, and have been employed in everything from fashion labels to neon signs. Our sign first method ensures that our logo designs are equally successful whether they are used in TV commercials or web headers, they are consistently recognizable, understood, and always remembered irrespective of scale or purpose.

American Made ★ Design

Something that seriously sets ImageCo apart from other design firms that you may have come across on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to perform, we do ourselves. Irrespective of the type of project we undertake, brand identity design, website design, trade show exhibit, or retail sign, we do not, and never will farm-out our client’s projects to agencies located outside the US. When you phone us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not a broker that marks up the price of your project and determines the conditions of how you and I conduct business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

Nearly every new Eagan organization realizes that they need a logo, however few new business owners thoroughly grasp the pivotal role their company logo can play in their success, or why one business logo works better than another. A logo design has an immediate and sustaining impact on the financial success of a company, choose the right one and it will make the door swing and cash register ring, select the wrong one and it will be a barrier and a hindrance for the life span of a business.

The logos included in the ImageCo portfolio help Eagan companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logo designs do not need consideration, they can be comprehended in merely a look.
  2. Scalability: from label to billboards a scalable logo design will remain legible and equally emotive at virtually any scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they brand.
  5. Relevance: a logo should be ageless and will feel equally relevant today, tomorrow, and forty years from today.

understand your brand

Brand – It’s a verb and a noun, it’s an identifying mark as well as the process of noting something so that it could be recognized, its genesis originates from the brand burned onto animals. Nowadays a brand symbolizes virtually anything with a motive, regardless if it be profit or government agencies, a brand is an innate aspect of specifying the worth of something in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s sexy sister, they are all from the very same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest targeted at a specific audience, it’s objective is to produce a mental image that the audience can relate to.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When a person mentions the names Porsche or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and brand image is what makes people want those brands. Brand image is why people buy most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you look back at the origin of most branding firms you’ll find that they are frequently re-branded marketing and advertising agencies. When someone states they are in marketing most people will likely have an idea about the type of work they do anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that concentrates on a kind of visual design that helps shape the image of a company, a product or a business organization. Brand identity designers create logo designs, sign designs, product packaging, and collateral material such as business cards, stationery, and also pamphlets. Some visual designers also develop websites and software interfaces. The vital duty of a brand identity designer is to create the visual cues as well as an emotional tone with the goal of affecting actions, results as well as perceptions.

select signs/logos

Retro logo style of a bike produced for a Eagan coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening up in an old section of the city and really wanted to project a nostalgic tone without appearing as monotonous or low energy. I accomplished the two jobs via designing a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo design with a microscopic lense slide and bacteria created for Eagan clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and consequences of diseases, mainly the field of medicine that works with the clinical examination of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I remember in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be excessively literal with a design and to a degree, this specific design approaches the company it represents rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more interest grabbing and much more unforgettable.

logo design with a jumping green frog created for a household fun facility in Eagan.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for doctors, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to feature a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a path, a stream, and also a tree - made for Eagan travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to shoot locations or things but instead project emotional journeys through the pictures they record. The thought behind this logo concept was to utilize negative space to communicate more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I made an effort to do something very similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Eagan logo design but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 Eagan logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I truly savor and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, while he loved the concept, really did not care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his hatred for this particular variety of sea bird.

When I turn a design over to a customer I urge them to discuss it with friends and colleagues and family members as well as with other people that they don’t even know so as to get objective assessments on the worthiness of a design concept. Fortunately, he discussed it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a weird animal in the design world given that the people that tend to hire a professional to create their business logo recognize how important a logo is for their organization so they are much more invested in the final result. Every logo design job possesses it’s allotment of hurdles, but the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Eagan publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, however it really is the most important part of a printed book because it is often the very first thing a person views in the book store. With regard to a publisher, it’s the most ideal opportunity that they will likely ever have to publicize their label and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many occurrences 1 of the things folks tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline based in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of air travel and it was undoubtedly a success.

 Eagan logo layout utilized for advertising as well as a label design for Vintage Instance features an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be antique cases. For this brand concept I strove to come up with a logo that possessed a fluid old style feel to it and could be used for everything from a web page to a label on brand new cases that looked like they were from a different generation.

Logo created for an orthodontist in Eagan, design include an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo jobs because it seems that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to business branding, if restaurants approached their branding in the very same way dental practices do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo includes 4 personalities startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate how individuals should think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the opportunity to be understood.

Logo style produced for a Eagan hair style workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which conveyed a feeling of calmness and connection for their new hair studio. I came up with a concept that didn’t go the obvious direction of crafting just a stylized orchid but rather created a company logo which implied an orchid in the pattern of a swirl blended into the letter O in the title and by placing emphasis on the logo design along with the figure of a hummingbird floating over the logo itself. The obvious path in creating a business logo is usually the incorrect route and in this case, the design ended up not being about the flower but instead placed the attention on the feeling that they really wanted to transmit to their patrons.

Arabian equine logo style developed for an equine ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct custom logo design tailored to exemplify the unique physical traits of the Arabian type of equines. By having an identifiable head shape and very high tail carriage, the Arabian is one of the most quite easily recognizable horse breeds in the entire world.

Las Cafe, A Eagan restaurant logo design a tiny dining establishment, style contains a customized manuscript typeface which floats above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, design contains a modified manuscript typeface which floats over a team of elaborate lines as well as dots.

Logo style for a software program developer the design attributes as well as legendary Eagan component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the company and in many cases the symbolism behind a business logo is equally as important as how it brands the enterprise it represents.

Advance logo layout created for a Eaganinterior developer, layout feature a collection of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Eagan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, collaborates, and oversees such projects. Interior design is a diverse profession that involves conceptual development, space planning, location inspections, programming, research study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions in Eagan, the personalities for letter V and A in middle of the word advanced have been modified to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Eagan logo design project was performed for a management consultant that assists business professionals to develop into more successful at managing people, expectations, and profitability.

A Eagan business logo style including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was primed for an outdoor sporting store that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a place to market their pre-owned items to other sports enthusiasts.

I designed their Eagan logo design along with an illustration which pulls in the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ farms, this Eagan company logo design has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually produced for an Eagan regional farm it was in reality designed for an investments broker, and this particular trademark was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce an identity that projects trust, effectiveness, and affluence.

 Eagan Logo design for a nonprofit, Turning Point Solutions - the logo layout function for ostensibly encountering arrow and also the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where the target is. Luckily, in this particular case, I hit a bullseye with the very first shot.

Logo design developed for using a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a popular Eagan sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the owner to produce a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.