Hastings Logo Design

Nearly every new Hastings organization understands that they require a logo, however few entrepreneurs thoroughly understand the pivotal role their logo design can play in their success, or exactly why one business logo works better than another. A business logo has an immediate and lasting impact on the prosperity of a business, go with the correct one and it will make the door swing and phone ring, go with the incorrect one and it can be an obstacle and a hindrance for the longevity of a business. The logos featured in the ImageCo portfolio help Hastings businesses succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be realized in just a look.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and equally emotive at every size.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo design must be ageless and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo layout of a bike created for a Hastings coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening in an old part of town and really wanted to visualize a nostalgic tone without appearing as stodgy or low energy. I achieved each of the jobs by developing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo design with a microscope slide and bacteria developed for Hastings medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the triggers and effects of diseases, especially the branch of healthcare that deals with the clinical evaluation of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I remember where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be overly literal with a concept and to a point, this design approaches the company it serves very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and more meaningful.

logo design with a jumping green frog made for a family enjoyable facility in Hastings.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to feature a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a flock of birds, a hill, a path, a stream, and also a tree - developed for Hastings travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to shoot places or things but instead project emotional experiences by means of the pictures they record. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I attempted to do something similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Hastings logo but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Hastings logo layout with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my customer, even though he loved the concept, really did not care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his aversion for this specific variety of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with colleagues and family members as well as with other people that they don’t actually know so as to get honest opinions on the merit of a design concept. Fortunately, he shared it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world given that the people that tend to hire an expert to design their logo realize how vital a logo is for their organization so they are way more invested in the result. Every logo project has it’s share of challenges, but the most significant challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, style for Hastings book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it really is the most critical part of a printed book because it is usually the first thing a person views in the bookstore. With regard to a publisher, it’s the absolute best opportunity that they will likely ever get to publicize their label and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many instances one of the aspects folks tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline based in LA and although I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a sense of flight and it was surely a winner.

 Hastings logo design used for marketing and also a tag layout for Vintage Situation includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which looked to be vintage cases. For this brand design I tried to come up with a logo that had a fluid old-fashioned feel to it and could be utilized for everything from a web page to a label on brand new cases that looked like they were from another era.

Logo produced for an orthodontist in Hastings, style consist of an arc with lines intersecting through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo design projects considering that it appears that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to company marketing, if restaurants approached their branding in the exact same way dental offices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo features 4 characters surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe how people ought to think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself will never have the likelihood to be understood.

Logo design produced for a hair layout workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which related a spirit of contentment and elegance for their new hair studio. I came up with a concept which didn’t go the obvious direction of crafting simply a stylized orchid but instead created a company logo that implied a flower in the pattern of a swirl blended in to the letter O in the title and by placing attention on the concept along with the figure of a hummingbird floating over the logo itself. The obvious path in designing a business logo is oftentimes the incorrect direction and in this case, the design ended up not being about the flower but alternately put the attention on the emotion that they really wanted to project to their customers.

Arabian equine logo layout produced for a horse cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct organization logo concept fashioned to illustrate the unique physical traits of the Arabian breed of horses. By having a distinctive head shape and high tail posture, the Arabian is one of the most immediately recognizable equine breeds in the entire world.

Las Cafe logo style a small restaurant, layout includes a customized manuscript typeface which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, design includes a customized script font style which floats above a group of ornate lines as well as dots.

Logo layout for a software application programmer the layout attributes and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in many cases the significance behind a business logo is just as important as how it brands the organization it stands for.

Progress logo style developed for a Hastings indoor developer, design attribute a series of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hastings interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, location inspections, programming, study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and A in middle of the word progressed have been modified to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Hastings logo design project was carried out for a management consultant that enables business professionals to develop into more successful at supervising people, expectations, and productivity.

A logo layout featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a spot to sell their pre-owned goods to other sports enthusiasts. I created their Hastings logo dsign with a graphic which seizes the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really created for an Hastings area farm it was in reality developed for a products broker, and this trademark was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop a brand mark that projected confidence, success, and wealth.
Logo design designed for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate script font that is reminiscent of a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the owner to develop a logo design that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.