Hopkins Logo Design

Nearly every new Hopkins business realizes that they are in need of a logo, but few entrepreneurs entirely recognize the crucial role their business logo can take in their success, or the reason that one logo design functions better than another. A business logo has a critical and lasting impact on the growth of a business, select the right one and it can make the door swing and phone ring, choose the incorrect one and it will be an obstacle and an impediment for the longevity of a business. The logos presented in the ImageCo portfolio help Hopkins businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be realized in merely a look.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and just as emotive at virtually any scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design must be ageless and should feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bicycle produced for a Hopkins coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually launching in an old part of the city and hoped to project a retro feel without appearing as boring or low energy. I fulfilled both of these tasks by developing a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide and bacteria developed for Hopkins medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and consequences of diseases, mainly the branch of healthcare which deals with the clinical assessment of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Usually I attempt not to be overly literal with a design and to a point, this specific design approaches the company it represents fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more attention grabbing and more unforgettable.

logo layout with a jumping green frog created for a family members enjoyable facility in Hopkins.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to include a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a group of birds, a mountain, a path, a stream, and a tree - designed for Hopkins travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area because travel photographers tend not to capture locations or things but instead convey emotional journeys by means of the images they record. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I made an effort to do something very similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Hopkins logo but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Hopkins logo design with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I seriously relish and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my customer, even though he liked the concept, didn’t care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this specific type of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and family as well as with folks that they don’t actually know so as to get neutral point of views on the merit of a design. Fortunately, he shared it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world because the people that tend to hire a professional to design their logo design understand how crucial a logo is for their business so they are way more invested in the final result. Every logo job possesses it’s allotment of challenges, however the biggest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Hopkins book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it is the most necessary part of a printed book considering that it is usually the initial thing a person views in the bookstore. With respect to a publishing company, it’s the absolute best opportunity that they will ever get to promote their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many occurrences one of the things consumers often tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline based in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a feeling of airline flight and it was certainly a victory.

 Hopkins logo layout used for advertising and also a tag layout for Vintage Situation includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which appeared to be vintage cases. For this brand concept I sought to come up with a logo that offered a fluid old style feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that seemed like they were from a different generation.

Logo developed for an orthodontist in Hopkins, layout consist of an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo design jobs considering that it seems that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to business advertising, if dining establishments approached their advertising in the very same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo includes 4 personalities startled in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that communicated that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that explains itself won’t have the opportunity to be comprehended.

Logo design produced for a hair design workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which carried a spirit of ease and class for their new hair salon. I came up with a concept that didn’t go the obvious path of creating just a stylized orchid but rather delivered a logo that implied an orchid in the formation of a swirl featured in to the letter O in the name and by putting attention on the logo design with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a business logo is more often than not the wrong direction and in this case, the design ended up not being about the flower but alternately put the main focus on the perception that they really wanted to forecast to their patrons.

Arabian equine logo style produced for a horse cattle ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct custom logo design customized to symbolize the unique physical traits of the Arabian pedigree of horses. By having a different head shape and very high tail posture, the Arabian is one of the very most easily identifiable horse lineages in the world.

Las Coffee shop logo layout a tiny restaurant, design contains a customized script font which hovers above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, style includes a changed manuscript font which hovers over a team of luxuriant lines as well as dots.

Logo style for a software program designer the layout features as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in quite a few cases the symbolism supporting a business logo is equally as important as how it serves the company it represents.

Evolve logo layout developed for a Hopkins indoor designer, style attribute a series of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hopkins interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, collaborates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, space planning, location evaluations, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words advanced have been customized to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Hopkins logo design project was performed for a leadership advisor that enables business professionals to become more efficient at supervising people, expectations, and profitability.

A logo layout featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a location to sell off their pre-owned items to other sports enthusiasts. I tailored their Hopkins business logo dsign along with an image that garners the attention of vehicles and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo design has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really developed for an Hopkins area farm it was in reality designed for an investments broker, and this business logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make a brand mark that projected trust, effectiveness, and prosperity.
Logo design created for using a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is similar to a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to develop a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.